Driving 33 Enterprise Leads with Transportation SaaS Marketing
Video Views
Social Engagements
Enterprise Leads
We implemented a digital marketing strategy and garnered 1,501 social engagements for a SaaS digital transformation company in the transportation space.
Our client, Connixt, had developed critical software that improved the insights and efficiencies for enterprise organizations within the transportation space. The problem? Their target audience held misconceptions about their needs and struggled with getting their employees to adopt digital software.
Our client knew that a digital marketing campaign could help reach and educate its audience. They searched for a marketing consultant that specialized in the SaaS B2B lead generation marketing to help them generate interest in what they had to offer their buyers.
Llama Lead Gen (LLG) helped Connixt to start a digital presence with educational content, video and image ad creatives, effective ad copy that inspired action, a sales funnel that worked for their goals, email nurture sequences, and consistent A/B testing. With our lead generation strategy, we acquired 33 high-quality leads at a CPL (cost per lead) of less than $300 for an enterprise product worth thousands of dollars.
Introduction
As a mobile-first, cloud-based enterprise suite, Connixt helps organizations digitize and automate their asset maintenance, safety, wok and crew management, compliance, and inventory. With rapid, no-code deployment, Connixt can get enterprises up to speed in a matter of weeks instead of months like other software and enable flexibility and integration with existing operating systems.
Objectives and Goals
Connixt wanted to display their software’s ease of use to their potential customers. A critical concern of Connixt’s potential customers was that the technology needed to be user-friendly to the average blue-collar worker. The company wanted to highlight how their product could fit seamlessly into their lead’s business and improve their day-to-day processes.
Connixt’s target audience also had many misconceptions about their current technology needs. As a result, those who would benefit from Connixt software weren’t learning more about it. We came up with a marketing strategy, sales funnel, and valuable content to help their target audience understand that:
Their employees could easily use Connixt
It will help improve efficiency
Their data will be secure
The software will easily integrate with their current systems
Our lead generation tactics also helped to reduce many of the barriers that tend to keep leads from moving further down the marketing funnel, and ensuring that leads were high-quality for sales.
our responsibilities
Identifying key personas and market trends to inform a digital marketing strategy
Assessing and implementing a digital marketing strategy, including consulting leaders and team members, offering strategy and best practices
Setting up workflows and marketing automation
Creating content themes, writing, and designing lead magnets
Crafting ad copy and mocking ad creatives
Developing and writing email nurture sequence
Setting up Connixt’s marketing stack, managing PPC campaigns, and email marketing funnel
Evaluating and managing campaigns while A/B testing and optimizing for highly qualified inbound leads
Regular phone calls with the client to review campaign performance in detail
Solution & Implementation
To help provide education that would eliminate the common misconceptions of the target audience, our lead generation campaign centered around valuable information and providing education on efficiency for leaders. The goal was to enable leads to download valuable content and then funnel them into an email nurture campaign.
By analyzing the client and their target audience, we broke their goals into the following areas:
Creating a buyer persona and developing the digital marketing strategy for B2B transportation SaaS
We conducted discovery calls with the Connixt team to assess their needs, goals, target audience, and challenges. Through in-depth research, we identified two key buyer personas: senior-level decision-makers in operations and IT. Based on our experience, we recommended that Connixt target their marketing efforts toward the operations persona, as they are more open and likely to convert to customers, whereas the IT persona tended to be more conservative and skeptical, making it challenging to reach them effectively with short video or picture ads. We created an ad strategy centered around the needs of the customer, utilizing video and picture ads to demonstrate the ease of use and improved efficiency that the software offers.
Built Campaign Ads to Shape Messaging and Provide Value to Viewers
We defined what the target audience cared about to shape our messaging and copy, creating more direct content to encourage qualified leads to engage. We assessed current content to ensure alignment with client goals and produced eBooks to serve as lead magnets, providing value and building trust with the audience. We utilized case studies as social proof, which is critical for the target audience. We built their entire ad campaign on LinkedIn and their email nurture program in HubSpot. To keep the attention of qualified leads and encourage clicks and shares, we created short videos and images that addressed the audience’s pain points and provided valuable information and education. Additionally, we developed messaging, content themes, ad copy, and lead magnets for organic social posting. We also created lead generation forms with fewer steps to encourage high-quality leads.
Monitored campaign strategy to enhance performance and increase number of leads
We utilized A/B testing to optimize campaigns for the best results, built reporting dashboards to evaluate campaign performance and enhance insights, and scheduled regular client phone calls to review campaign performance and provide growth strategies.
Campaign Performance & Data
27,609
Video Views
1,501
Social Engagements
33
Enterprise Leads
Identified an effective LinkedIn marketing strategy to generate qualified enterprise leads that led to 158 clicks to their LinkedIn page
Created informative video content that resulted in 41.01% video view completions
Developed lead content and form generation resulting in 420 lead form opens and a 6.97% completion rate
Produced an email marketing campaign to help improve awareness and education, and nurture leads through the sales funnel we developed
Creating a B2B Transportation SaaS campaign from scratch
Lead Llama Gen developed a campaign marketing strategy for Connixt from the ground up. By unearthing and exploring customer personas, we were able to pinpoint what was important to leads and create marketing campaigns that were targeted towards their needs.
With the insights and campaign help from Llama Lead Gen, Connixt was able to generate 33 high-quality enterprise leads that understood how the mobile-first software could help them and their employees.
Are you looking to get more high-quality enterprise leads for your business? We can help. Our team of experts can help you create and implement a marketing strategy to take your company to the next level. Our expertise and process have helped our clients find success and generate more leads than ever. Schedule a call today to see how we can get these results for your business.
