Services

Facebook and Instagram Marketing Services

With a team made up of ex-Facebook and ex-LinkedIn marketers and social media experts, Llama Lead Gen is uniquely positioned to help drive qualified leads for your business and widen your digital presence. 

 

You know that advertising on Facebook and Instagram is important for your business's success. Perhaps you’re completely new to advertising on social media, or perhaps you’ve tried to run Facebook/Instagram campaigns with lackluster results. Maybe you’ve even engaged another Facebook marketing agency that promised you massive wins, only to underdeliver. If you’re ready to partner with an expert team that can adeptly build and optimize your Facebook and Instagram marketing campaigns, look no further. 

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How Llama Lead Gen's Facebook and Instagram marketing services can help you reach your business objectives?

We Follow a Proven

Facebook Marketing Process

All-In-One Solution to

Facebook Advertising

Team Comprised by

Ex-Facebook Marketers

our Facebook and Instagram Marketing resources
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See how we increased brand awareness, followers, and generated dozens of leads for a moving company with Facebook and Instagram marketing.

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From ads optimization to growing your social media campaigns exponentially, this is your ultimate guide to Facebook and Instagram marketing.

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Conversion and lead gen ad campaigns are both great ways to generate leads on Facebook. But which is best? And where does your CRM come in?

Our Facebook and Instagram Marketing Process

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First, we’ll develop a comprehensive marketing strategy for your business's goals. This will include a robust competitive analysis: mapping your competitors’ presence across all digital platforms with a distinct focus on the ads they’re running on Facebook/Instagram. We’ll note what’s working and how we can emulate, and what’s not working for them and why. And we’ll deliver an in-depth audience persona analysis, messaging suggestions, Facebook and Instagram channel-specific targeting breakdowns, and more.

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Ad copy and creatives

We’ll identify key pieces of content that we can utilize to promote your product or service. Then we'll create ad copy variations along with images, videos, and/or carousel creatives to speak to your target audience's challenges.

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building your facebook and instagram campaigns

We’ll set up Facebook Ads Manager for you and build out your campaigns, ad groups, and specific ads, scope out your target audiences, set bids and budgets, and implement your Facebook pixel to track and measure ROI.

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email nurture and funnel creation

We’ll create a marketing funnel that addresses multiple touchpoints to warm your leads to the desired CTA. Then we’ll write email nurture sequences that carry each lead through the  marketing funnel, educating and informing them throughout the lifecycle of your Facebook advertising campaign.

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marketing automation and crm analysis

We’ll connect all marketing and sales software to be sure every lead is captured in your CRM, assign incoming leads to your sales team, and build marketing automation to nurture leads and scale inbound marketing efforts.

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launching and managing your campaigns

We’ll monitor your Facebook and Instagram ad account, conduct A/B testing, optimize your campaigns based on performance, and provide you with a thorough breakdown of campaign analytics through detailed reporting dashboards.

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Rinse and Repeat!

Capitalizing on successfully performing ads, we’ll create retargeting and lookalike campaigns for leads who’ve shown interest but haven’t yet engaged. We’ll also be able to identify additional growth areas based on performance, insights, and marketing goals.

Facebook and Instagram: Ad Examples and Reporting

Facebook and Instagram Advertising FAQs

What are Facebook and Instagram paid ads?


Facebook and Instagram ads are a way to connect with prospective customers on both social media platforms. The ads can consist of images or videos, similar to how you’d normally post on Facebook or Instagram, and will show up in your target demographic’s feed.




Is it worth it to advertise on Facebook and Instagram?


Advertising on Facebook and Instagram is not only worth it, but a necessity for most businesses to market their products or services in today’s social-driven marketing landscape. Many advertisers have seen ROIs of 4 - 8x as much as they put into their ad campaigns.




How do you advertise on Facebook and Instagram?


Set up your Facebook Business Manager, Ads Manager, and company page. Add your billing details and start setting up your campaigns, ad sets with targeting parameters, and craft your ads. For an in-depth how-to, check out the Ultimate Guide to Facebook and Instagram Advertising.




How much does it cost to advertise on Facebook and instagram?


The cost of advertising on Facebook and Instagram varies based on many factors. Typically, for Facebook ads, the cost per click (CPC) is $2 or less. Ultimately, though, it really depends on your campaign objective, targeting, what you are promoting, your CTA, and how your ad copy and creatives resonate with your audience. For an in-depth overview of budgeting, check out our Ultimate Guide to Budgeting for Your Advertising Campaigns.




Do I need a Facebook page to run ads?


Yes, you need to have a Facebook page (preferably a company page) to run ads on Facebook. If you want to run ads on Instagram, just connect your company Instagram account to Facebook Business Manager.




Can you run Instagram ads without a Facebook page?


Yes! You can simply connect your Instagram account to your Facebook Ads Manager.




Does Facebook advertising work for small businesses?


Absolutely. We’ve run campaigns for many small businesses and have seen fantastic results. Check out some of our case studies for insights on how to best run your Facebook advertising campaigns.




What is the most effective way to advertise on Facebook?


This is a complex question, but the short answer is that it all depends on your goals. If your goal is to generate sales, then you should choose a lead generation objective when you set up your ads, and follow best practices for that type of campaign. If your goal is to increase followers, creating a like/follow campaign promoting your Facebook company page can accomplish this. There’s no one-size-fits-all approach, which is why we focus on a combination of well-thought-out targeting, objectives, and ad copy and creatives that speak to your target audience.




What is the best day to advertise on Facebook?


There really is no best day. You can choose a certain day and time to run your ads if you like, but we advise against this because it will significantly decrease your reach and impressions served.




How long does it take for Facebook ads to work?


Typically, we see consistent results in 3-4 months. This is highly dependent on your sales cycle (how long it takes for you to close a lead), what you’re promoting (a downloadable guide, a webinar, a demo, a product, etc.), the price of your product or service, your target audience, creatives and ad copy, and other factors.





Why should I choose a Facebook and Instagram marketing company like yours?

  • You want to save time and unburden your team with complex marketing strategies, Facebook and Instagram advertising tactics, and execution they may not fully understand 

  • You haven't found the results you're looking for yet

  • You need to keep pace with fast-moving, savvy competitors

  • You lack the internal resources and expertise to carry out a successful digital marketing strategy

  • You want expert, results-oriented work that aligns with your business objectives

  • You place confidence in the fact that LLG is run by an ex-LinkedIn marketer and has been named one of the top digital marketing companies by Clutch

What you need to know:

  • Our best customers understand the power of digital advertising, and know that it takes time to perfect. This should be seen as a long-term part of your marketing strategy, not a quick fix.

  • The leads that come from one strategy will be different than the leads you get from another; the best marketing programs include a mix of effective strategies (which we will provide), rather than putting all your eggs in one basket

  • If you’re bargain hunting for leads or expect to see ROI faster than your normal sales process (i.e., you have a typical sales cycle of 9 months, but want to see revenue within the first 3-4 months), LLG is probably not for you

Ready to take your Facebook and Instagram digital marketing efforts to the next level?