platforms
We Are A Premier Facebook Marketing Agency
With over two decades of aggregated data and over 7 billion users across Facebook, you might see Facebook marketing as a familiar, tried, and true strategy for your business. However, your campaign results are no longer the same due to constantly changing policies and users shifting to new social habits.
Llama Lead Gen prioritizes proactive learning and insights to compile the strategy to drive the results you seek sooner and more cost-efficiently. Our team of ex-Meta employees and marketing experts will build thumb-stopping and attention-grabbing campaigns to drive your shoppers into your buyer's journey.
Below you will see what our Facebook marketing agency has to offer regarding our Meta advertising services.
22 million
people reached
$11 million
spent
2 million leads
created and counting
We hired Llama Lead Gen for their expertise in building and managing campaigns, serving as our main marketing/advertising partner for our historic COVID-19 vaccine campaign. They were our day-to-day points of contact with planning, building, managing, and reporting the campaigns across Facebook and Instagram. To date, the campaign has exceed expectation and generated $3.68M in spend, 497.7M impressions, 148.7M users reached, and 732.4K sessions to the website.
rasheia harris
Digital Media Director @ Ad Council
Our Facebook Marketing Service Plans
Alpaca
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Account Audit
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Competitive Analysis
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Targeting Audience Analysis
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Writing Facebook Ad Copy
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Facebook Ads Campaign Builds
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Facebook Ads Management
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Pixel and Tag Setup
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A/B Testing and Optimizations
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Detailed Reporting & Action Plan
Llama
Everything in Alpaca, PLUS:
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Media & Content Development Plans
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Building Content Calendar
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Organic Social Media Marketing Strategy
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Developing Facebook Ad Creatives
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Social Video Production (:06 - :60)
Llama Herd
Everything in Llama, PLUS:
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Holistic Digital Marketing Strategy
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Marketing and Sales Funnel Development
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Content Refresh
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Crafting Organic Social Posts
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Organic Social Media Management
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Influencer Marketing & Management
How our agency drives results with Facebook marketing
Strategic & cost-effective Facebook marketing
Facebook is the most widely used social media platform, making it a highly cost-effective media platform based on the strategy implemented. At Llama Lead Gen, we can create a customized Facebook marketing strategy to help you achieve the lowest CPC (cost per click) and CPL (cost per lead).
Regardless if you want to generate reach for a new-to-market product, develop consideration over a competitor, generate interest in your service offering, or close a potential sale during a sales event, our Facebook marketing service will implement tactics to tap into audiences that can reach your goals across various sizes of budgets.
Llama Lead Gen will compile audiences based on aggregated data across interests, site events, and more to ensure media spend is prudent for the business when generating awareness and top-of-the-funnel results. Suppose your company relies heavily on ABM (account-based marketing) to drive revenue and sales for your first-to-market SaaS product. Llama Lead Gen supports the bottom-of-the-funnel by transitioning your audience list from various events like webinars and whitelist downloads with a “Schedule a Demo” creative across Facebook advertising placements.
Our Facebook marketing company can view these strategies from various angles to proactively make the marketing decisions to drive your business.
To see an initial look at what we bring to the table, visit our budgeting guide to see a step-by-step look at executing proper media spend.
List building
You might have the perfect product or solution for a cold lead. But, unfortunately, you will most likely receive a cold shoulder, and the potential shopper will pay little attention to you.
Luckily, our Facebook marketing agency can take these below-temperature attitudes and take them through tropically warming marketing efforts, making it easier to capture the sale. To reduce the friction, meet your ideal users on Facebook with natively built lead gen campaigns and capture their information in-platform.
Use this strategy with Facebook to grow an audience list that amplifies your entire marketing efforts. Retarget and automate across other marketing channels or scale your audience list with lookalike targeting and reach millions of similar users.
As marketing automation continues to grow as a necessary strategy for each thriving business, Llama Lead Gen has crafted the “Ultimate Guide to Marketing Automation” to understand the intricacies of MarTech and the opportunities to win additional share of voice and revenue.
Proven audience targeting
Facebook Ads offers a plethora of benefits when it comes to audience targeting, especially for businesses looking to reach specific demographics. With over 2 billion active monthly users, Facebook Ads provides access to a vast and diverse audience that can be segmented and targeted based on demographics, interests, behaviors, and even location.
By using Facebook's advanced targeting options, businesses can create highly targeted ad campaigns that are optimized to reach their ideal audience. This, in turn, results in a more cost-effective and efficient ad spend, as you're not wasting money on reaching people who aren't interested in your products or services.
With all the complications since the iOS14 update, Facebook advertising still offers the most elaborate audience builders to ensure your budget reaches your ideal buyer persona.
Facebook marketing offers the following options when crafting your audience:
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Core Audiences: Define an audience based on traits like age, interest, geography, demographics, behaviors, and connections
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Custom Audiences: Create custom audiences based on existing customer data or website visitors, allowing for more personalized and targeted messaging. This not only increases the chances of conversion but also helps to build brand loyalty and customer retention. Utilized priority data and upload the information to reach them across Facebook; Utilize your audience list, app, and site visitors
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Lookalike Audiences: Scale your audience list across the Facebook user community as it uses machine learning to determine who is most similar to your current shoppers
These options have additional layers and opportunities within each targeting strategy to draft the most niche and focused communities. You can utilize broad categories, but you can also narrow and exclude communities to know who will see your advertising campaigns.
You can implement Facebook marketing strategies to reach various business objectives. Broader audiences can reach millions of individuals in a given period to ensure your business has enough brand recognition before a critical event. While pricing may increase with smaller audience pools, A/B tests will effectively provide you with data-backed insights to see which target audience, creative, ad copy, and/or landing page generates a return on ad spend and revenue for your business.
By using TOFU, MOFU, and BOFU campaigns on Facebook, we can target users at different stages of the funnel and move them closer to becoming a customer. This helps to create a more effective and efficient marketing strategy, as we can tailor our messaging and targeting based on the user's level of interest and intent.
Top of Funnel (TOFU)
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Demographic targeting: You can target users based on age, gender, location, and language.
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Interest targeting: You can target users who have expressed interest in certain topics related to your product or service.
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Lookalike targeting: You can target users who have similar characteristics to your existing customers.
Middle of Funnel (MOFU)
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Custom audience targeting: You can target users who have already engaged with your brand, such as those who have visited your website or engaged with your social media profiles.
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Behavior targeting: You can target users based on specific actions they have taken on Facebook, such as liking or sharing your posts.
Bottom of Funnel (BOFU)
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Remarketing targeting: You can target users who have already shown an interest in your product or service by visiting your website or adding items to their cart.
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Custom audience targeting: You can target users who have already made a purchase from your brand.
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Lookalike targeting: You can target users who have similar characteristics to your existing customers who have already made a purchase.
Facebook Ads' audience targeting capabilities are a powerful tool for businesses looking to reach their ideal audience and maximize their ROI. With the right strategy and targeting in place, Facebook Ads can help businesses achieve their marketing goals and drive growth.
Reach out to a Llama Lead Gen rep today and see how you can execute Facebook advertising and take your business to new heights!
Discover how Llama Lead Gen used Facebook to drive 155 attributed registrations (a $92,845 value) for a financial expo.
What do our Facebook marketing agency services include?
We at Llama Lead Gen are dedicated to tailoring our Facebook marketing services to suit your unique goals and objectives to accomplish desired outcomes. Our extensive range of services includes expertly designed Facebook creative and ad copy, personalized Facebook campaign construction, and diligent monthly management to ensure maximum success on the platform.
You can trust our team of former Meta marketing experts to lead your Facebook marketing efforts with the highest level of proficiency. Get in touch with us today to discover how our customized Facebook marketing services can help take your business to the next level.
Facebook Creative and Ad Copy
(pre-launch: 2-4 weeks in tandem with campaign builds)
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Generating content themes based on the target audience (i.e., what they care about, why they care, what is the selling point/value prop? etc.)
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Creating ad copy and specific messaging for each target audience (subject, body, closing statement/hooks, CTAs)
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Designing creative assets or tweaking mock-ups of existing creatives to promote (images/videos with CTAs)
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Pairing creatives (images/videos) with ad copy to ensure synergies
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Tweaking messaging on landing pages that we will be driving to (if necessary)
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Creating lead gen forms to capture users' information to schedule a call (if we are using lead gen forms instead of driving to LPs)
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Tweaking or providing suggestions and optimizations for the landing pages or main website domain to include a clear CTA and messaging (if needed)
sample of Ads created:
Facebook Advertising Campaign Builds
(pre-launch: 2-4 weeks in tandem with creatives/messaging)
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Scoping out your target audiences - channel-specific targeting, lookalike audiences, and audience list
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Budgeting (both daily and total budget per month)
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Forecasting based on benchmarks for your industry
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Estimated reach - how many people in your target can we reach
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Bid prices - setting optimal bids based on campaign goals and industry averages
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Ad sets - setting up campaigns in a structure based on your end goals
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Installing pixels to gather data on target audiences and measure ROI and effectiveness of ad campaigns
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Inclusion of remarketing, account-based marketing, and/or lookalike audiences
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Creating conversion actions and values to trend towards and ensuring UTM parameters are in place
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Consultation and final updates before we launch
sample of dashboards:
Facebook Monthly Management
(post-launch: monthly retainer)
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Optimizing and analyzing reporting performance throughout the lifecycle of the campaign
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Campaign management, bids strategy adjustment, A/B testing, and optimizations
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Revisions needed and creative swaps/ad refreshes
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Detailed reporting dashboards, including key performance metrics, insights, and analytics
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Calls to review (normally bi-weekly) and consultation on what's working/what we need to change, etc.
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Technical support (if necessary)
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Possible remarketing and retargeting campaigns once we've obtained enough audience size
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Other platforms to explore, campaigns, and audiences to market to
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Growth areas: analysis of the current campaigns and what to improve upon
Why is Llama Lead Gen one of the leading Facebook marketing companies?
We worked with the Ad Council to build and manage one of the largest marketing campaigns in history. As part of the COVID-19 vaccine campaign, we’ve reached 500 million people on Facebook across the United States and spent over $4 million USD on Facebook marketing campaigns generating over 100k new leads.
500 million
people reached
$4 million
spent
100k leads
created and counting
Additional Digital Marketing Services from Llama Lead Gen
Most of our clients see the best marketing results and advertising ROI by working with additional marketing and advertising channels.
In addition to our LinkedIn marketing services, we offer other platform and industry-specific marketing services. Discover our services range, read our case studies, or get in touch with a Llama to discuss how a holistic digital marketing strategy could look for your business.
Why you should choose Llama Lead Gen for your Facebook marketing campaigns
You want to work with the best
You require a team of experts who can deliver high-quality work that aligns with your business objectives. Our marketing experts have a wealth of knowledge on the Meta advertising platform and the various channels, audiences, and creative ad options. We take pride in being recognized as one of the top marketing agencies by Clutch.
Our team will provide the most in-depth analysis and craft your ideal buyer persona based on audience research. In addition, our premium service can explore further by reviewing the site events and experiences as users visit the site from Facebook marketing strategies. From here, we ensure your budget reaches the desired results as we monitor performance extensively.
Llama Lead Gen is your ideal partner if you value results, top-notch work, and extensive growth. However, suppose you are solely focused on finding bargain leads or expecting a faster ROI than your typical sales cycle allows (for example, expecting revenue within the first 3-4 months when your sales cycle is typically nine months). In that case, LLG may not be the right fit for you.
You want to save time
Are you in charge of SEO, programmatic advertising, email marketing, budgeting, optimizations, partner management, and more on top of your Facebook marketing strategy? Marketing leaders need to cover so much ground within a short timeframe. The idea of saving time seems unreal and impossible with the challenges ahead.
Look no further than Llama Lead Gen! Our team of seasoned professionals can provide you with a comprehensive end-to-end solution for your Facebook marketing needs. With our guidance, your team can focus on achieving results without getting bogged down in the intricacies of marketing strategies and execution. With our holistic marketing team leading the charge, discover how our tailored Facebook marketing services have impacted the campaigns of our satisfied clients.
If you want to see how your team can extend their bandwidth without stalling your current game plan, reach out to a Llama Lead Gen rep today and see how you can save time and money!
Discover how we boosted Healthread's success with Facebook Ads, driving over 15K downloads.
You need to keep up with the competition
Staying ahead of the competition in today's fast-paced digital landscape requires a multi-faceted approach to marketing, including a strong presence on Facebook. At Llama Lead Gen, we recognize the importance of staying up-to-date with the latest trends and strategies in Facebook marketing. As a result, our experienced team has conducted extensive research and A/B testing across various markets, allowing us to develop unique, data-driven approaches that can impact your business outcomes.
Why spend valuable time and resources experimenting with unproven methods when you can partner with us for proven results? Our tailored Facebook marketing services can give you the competitive edge you need to succeed in your industry. By entrusting us with your Facebook marketing needs, you can save valuable resources and focus on your core marketing objectives while we handle the complexities of strategy and execution. Contact us today to learn more about how our expertise in Facebook marketing can help take your business to the next level.
You lack the internal resources
Crafting an effective Facebook marketing strategy can be complex, especially if you lack the internal resources and experience to take a comprehensive approach. In addition, if Facebook is generating lower results than it has in the past. You might find it challenging to determine the right KPIs and objectives to ensure the proper utilization of the platform.
At Llama Lead Gen, we specialize in developing and implementing a tailored Facebook marketing strategy that combines proven techniques and calculated testing. With our expertise, you can take a comprehensive view of each campaign and ensure you're not missing out on any opportunities to drive business growth.
We have direct access to Facebook's latest products and services, having been invited to beta-test advertising opportunities, giving us the foresight to develop innovative campaigns that provide our clients with a competitive edge. Additionally, we maintain direct communication with Facebook's technical support team, ensuring we're constantly updated with the latest platform changes and ready to adapt our strategies accordingly.
Our resources and expertise provide you with a customized Facebook marketing program that addresses your specific needs and objectives. So whether you're looking to increase brand awareness, generate leads, or drive sales, we have the skill sets and expertise to help you achieve your goals.
Why llama lead gen?
You want to work with the best
You want to save time
You need to keep up with competition
You lack the internal resources
What determines the cost of our Facebook marketing agency services?
At Llama Lead Gen, we understand the importance of creating customized pricing plans that fit each client's unique needs. As a result, we offer various packages tailored to different budgets and requirements, focusing on maximizing efficiency and generating the best results for your Facebook marketing campaigns.
We don't charge a percentage based on your ad spend, which can incentivize unnecessary spending, leading to inefficient results. Instead, we charge for strategy work, creatives, copy, campaign set-up, and management. With this, we aim to ensure that every dollar spent on Facebook marketing delivers a measurable return on investment.
We develop a pricing model based on the campaign strategies implemented regarding our Facebook marketing services. For example, we understand a set of hours will be allocated towards awareness campaigns, knowing that conversion campaigns will drive revenue and leads.
These details are not necessarily Facebook-specific as we work on driving your potential users through the buyer's journey. For example, the top of the funnel will focus on metrics around reach, like cost per impression (CPM), which are priced out differently compared to mid-to-bottom of the funnel goals like cost per lead (CPL) or cost per acquisition (CPA). Throughout the campaign, your marketing strategy will maximize your desired outcome through compelling call-to-action (CTA), campaign objectives, and customer lifetime value (CLV).
Please note that our management fees are separate from the ad cost, which is an additional expense. For international clients, we can assist with Facebook Ads billing and pay the ad costs on your behalf.
Llama Lead Gen effectively engaged over 100,000 individuals and doubled our company's Facebook and Instagram followers. Their team provided quality results in a timely manner, and went above and beyond to deliver for us.
allen feliz
Co-Founder & Executive Director @ One Nation Every Vote
How Can I Tell If My Facebook Ads Are Working?
Setting up conversion tracking on your website
To evaluate the effectiveness of your Facebook advertising, setting up conversion tracking is crucial. Although various methods are available, utilizing Google Tag Manager is the most prevalent. With GTM, tracking conversions such as form submissions, site engagement duration, button clicks, and phone calls become effortless. In addition, we can aid you in defining Key Performance Indicators (KPIs) and offer support with implementing conversion tracking.
Reach out to your Llama Lead Gen rep and see what site tracking opportunities are currently available across your product.
Tracking key metrics
Across each marketing funnel stage, we can determine various key performance indicators (KPIs) to determine if the marketing efforts are working towards or against our goal.
Below you will find example KPIs for each section of the marketing funnel:
Top of Funnel (TOFU)
With video creative and awareness goals, we can ensure that the media spend generating quality video views by optimizing against % of video viewed (i.e., 50% of video viewed, 75% of video viewed)
Middle of Funnel (MOFU)
Most Facebook users will likely want to stay within their app experience instead of exiting another website; luckily for you, lead gen campaigns within Meta platforms allow you to capture their information with an autofill feature and categorize this audience list as interested leads based on the call-to-action (CTA)
Bottom of Funnel (BOFU)
Once you have addressed each section of the marketing funnel, you can utilize retargeting and strong CTAs to push users to app downloads, add-to-cart, or schedule a demo call
With our vast knowledge of marketing strategy and execution, we know how important it is to align with key metrics throughout the entire process. So whether you are a new-to-market brand and need help defining your campaign north stars or a seasoned company looking to reach a new audience, we can reverse engineer KPI goals to fit your business needs.
Reasons to invest in professional Facebook marketing services
You need to keep up with the competition
Your competitors might be utilizing various tactics that your team doesn't have the time and resources to execute. By working with Llama Lead Gen, you can closely monitor your competitors and identify your unique competitive advantages.
See our Ad Council Facebook Marketing Case Study to see how we can extend the team's bandwidth immediately and test new opportunities and strategies.
As the primary platform for digital advertising, it is essential to prioritize Facebook marketing over other channels. Especially as competitors look to capture the attention of your ideal shoppers with new features, products, and incentives, let us handle the tracking while you focus on enhancing your product.
Amplify your strategy with the right tools and tactics
With the most socially active users, Facebook marketing allows you to integrate across hundreds and hundreds of MarTech products to scale your efforts further.
Whether you need to pull daily or real-time analytics, categorize various leads across your sales process, or share a necessary press release, we have tested and tried multiple marketing tools and can provide a professional recommendation on what will work for your goals.
As your professional partner, you can bypass over 50 hours' worth of sales calls and implement strategies that are your company's growth factor. Whether directly through Meta and allowing your brand to test new creative opportunities or syncing leads generated across marketing channels, we share our proactive approach toward Facebook marketing to provide the most goal-hitting strategy for your business.
Have a sneak peek under the hood of Llama Lead Gen’s Facebook marketing with our in-depth Facebook and Instagram Marketing Guide. You will see chapter by chapter all the intricacies that go into crafting a successful Facebook marketing campaign.