Services

Google and YouTube Marketing Services

Google and YouTube present invaluable ways to market your business online, but they also present their fair share of challenges. Llama Lead Gen's Google advertising and YouTube marketing experts can strategize and execute on your marketing goals with respect to Google properties. 

 

Whether you’re new to Google advertising, have run a few campaigns with less-than-stellar results, or are just ready to connect with an expert that can optimize your Google and YouTube campaigns, we can help.

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How Llama Lead Gen's Google and YouTube marketing services can help you reach your business objectives?

We Follow Proven Google Ads Strategies With an Impressive ROI

Improved Brand Awareness That Leads to Action

Full-Service Google and YouTube Marketing & Advertising

our Google and Youtube Marketing resources
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See how we created a detailed media plan and executed Google and YouTube marketing campaigns for a cybersecurity company.

Our Google and YouTube Marketing Process

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First, we’ll develop a marketing strategy that capitalizes on key search terms for your business. This will include an in-depth competitive audit to uncover the ads and search terms your competitors are ranking for.

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creation of ad copy and creatives

Our seasoned creative team will craft ad copy that works for Google search, display, and YouTube, based on key search terms for each campaign. We'll also create images and videos that showcase and highlight the most important aspects of your product or service offering.

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building your google and youtube campaigns

We’ll set up your Google Ad Manager account, Google Analytics, Google Tag Manager, individual ad campaigns, ad groups, and ads, and scope out your keywords, set bids and budgets, and implement your Google pixel to track and measure ROI and ROAS.

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email nurture and funnel creation

We’ll create a marketing funnel with multiple touchpoints aimed at nurturing leads to schedule a call or demo with you. Then we’ll write email nurture sequences that carry each lead through the funnel, educating and informing them throughout the lifecycle of your Google and/or YouTube campaign.

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marketing automation and crm analysis

We’ll connect and integrate all of your marketing and sales tools with your CRM to be sure that every lead is properly captured, tag and assign leads to your sales team, and build marketing automation (such as chatbots) to scale inbound marketing efforts.

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launching and managing your campaigns

We’ll manage your Google ad campaigns daily, A/B testing various elements and optimizing based on performance. We’ll also provide you with a thorough breakdown of campaign performance through detailed reporting dashboards.

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Rinse and Repeat!

Capitalizing on successfully performing ads, we’ll create retargeting and lookalike campaigns for viewers who have shown interest but haven’t yet engaged with your business. We’ll also be able to identify additional growth areas based on performance, insights, and marketing goals.

Google and YouTube Ad Examples and Reporting

Google and YouTube Advertising FAQs

What are Google and YouTube paid ads?


Google ads are a great way to showcase your business’s products and service offerings. Most advertisers run Google search campaigns (text-only ads) that home in on specific keywords your target audience might be searching for. You can run a Google and YouTube ad campaign using images (for display ads) and videos (for YouTube).




Is it worth it to advertise on Google and YouTube?


We believe that every business should advertise on Google to position itself in search rankings, compete with other brands in the same niche and adjacent niches, and generate lower-funnel leads.




How do you advertise on Google and YouTube?


Advertising on both Google and YouTube can be done within Google Ad Manager. You'll first need to set up your Google Ad Manager, Google Tag Manager, and Google Analytics accounts. Once you’re set up, you can add your billing details and start building out your campaigns, ad sets with targeting parameters, keywords, and ads.




How much does it cost to advertise on Google and YouTube?


The cost of advertising on Google and YouTube varies based on many factors. Costs will depend on your campaign objective, keywords, what you are promoting, your CTA, and how your ad copy and creatives resonate with your target audience.




How do I advertise my small business on Google and YouTube?


Google and YouTube can be great channels for marketing small businesses, especially local businesses that are trying to rank for specific niche keywords. Every Google campaign should start with a thorough keyword analysis focused on a variety of factors, including competitor, local, topical, and contextual keywords. You should use Google's Keyword Planner to start.




Does Google and YouTube advertising work for small businesses?


Yes! We’ve run campaigns for many small businesses across Google properties and have seen great results. Check out some of our case studies for insights on how to best run your Google and YouTube advertising campaigns.




What is the most effective way to advertise on Google and YouTube?


Successful advertising on Google and YouTube requires well-thought-out keyword planning, an organized campaign structure, and ad copy and creatives that speak to your target audience.




How long does it take for Google ads to work?


Typically, we see consistent results in 3-4 months. This is highly dependent on your sales cycle (how long it takes for you to close a lead), what you’re promoting (a downloadable guide, a webinar, a demo, a product, etc.), the price of your product or service, your target audience, creatives and ad copy, and other factors.





Why should I choose a Google and YouTube marketing company like yours?

  • You want to save time and unburden your team with complex marketing strategies, Google and YouTube advertising tactics, and execution they may not fully understand 

  • You haven't found the results you're looking for yet

  • You need to keep pace with fast-moving, savvy competitors

  • You lack the internal resources and expertise to carry out a successful digital marketing strategy

  • You want expert, results-oriented work that aligns with your business objectives

  • You place confidence in the fact that LLG is run by an ex-LinkedIn marketer and has been named one of the top digital marketing companies by Clutch

What you need to know:

  • Our best customers understand the power of digital advertising, and know that it takes time to perfect. This should be seen as a long-term part of your marketing strategy, not a quick fix.

  • The leads that come from one strategy will be different than the leads you get from another; the best marketing programs include a mix of effective strategies (which we will provide), rather than putting all your eggs in one basket

  • If you’re bargain hunting for leads or expect to see ROI faster than your normal sales process (i.e., you have a typical sales cycle of 9 months, but want to see revenue within the first 3-4 months), LLG is probably not for you

Ready to take your Google and YouTube advertising to the next level?