Services

Google and YouTube Marketing Services

Google and YouTube present invaluable ways to market your business online. Whether you’re new to Google advertising, have run a few campaigns but with lackluster results, or are looking for an expert to optimize your Google campaigns, we can help you reach your marketing and sales goals through Google advertising.

 

Llama Lead Gen's team is comprised of digital marketing experts focused on aiding you to reach your marketing goals on Google properties. Whether it's to drive qualified leads for your business and/or build brand awareness, we're here to help make your goals a reality.

Our Google and YouTube Marketing Process

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google and youtube Marketing Strategy

Developing a marketing strategy that capitalizes on key search terms for your business. This includes an in-depth competitive audit to uncover the ads and search terms your competitors are ranking for.

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creation of ad copy and creatives

Crafting ad copy that will work for Google search, display, and YouTube. We'll create ad copy based on key and identified search terms for each campaign. We'll also create images and videos that key in on the importance of your product/service offering.

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building your google and youtube campaigns

Setting up your Google Ads Manager account, Google Analytics, Google Tag Manager, campaigns, ad groups, ads, scoping out your keywords, setting bids and budgets, and implementing your Google pixel to track and measure ROI and ROAS.

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email nurture and funnel creation

Employing a marketing funnel that has multiple touchpoints aimed at nurturing leads to schedule a call or demo with you. Writing email nurture sequences to bring each lead further down our marketing funnel to educate and inform throughout the lifecycle of our campaign.

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marketing automation and crm analysis

Integrating all of your marketing and sales tools, including CRMs. Capturing lead properties within your CRM, tagging and assigning to your sales team, and building marketing automation (such as chatbots) to scale inbound marketing efforts.

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launching and managing your campaigns

Managing your Google ad campaigns daily, A/B testing, and optimizations based on performance. Providing you with a thorough breakdown of campaign performance through detailed reporting dashboards.

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Rinse and Repeat!

Capitalizing on performance by creating re-targeting and lookalike campaigns that have shown interest but have not yet engaged. Establishing additional growth areas based on performance, insights, and marketing goals.

Google and YouTube Ad Examples and Reporting

Google and YouTube Advertising FAQs

What are Google and YouTube paid ads?

Google ads are a great way to showcase your businesses products and/or service offerings. Most advertisers run Google search campaigns honed in on specific keywords that your audience might be searching for. You can run a Google and YouTube ad campaign using images (for display ads) and videos (for YouTube).



Is it worth it to advertise on Google and YouTube?

Advertising on both Google and YouTube can be done within Google Ads Manager. Every business should advertise on Google to have a place in search rankings, to compete with competitiors, and to generate lower funnel leads.



How do you advertise on Google and YouTube?

You'll first need to set up your Google Advertising Manager, Google Tag Manager, and Google Analytics accounts. Add your billing details and start setting up your campaigns, ad sets with targeting parameters, keywords, and ads.



How much does it cost to advertise on Google and YouTube?

The cost of advertising on Google and YouTube will vary based on a variety of factors. Costs depend on your campaign objective, keywords, what you are promoting, your CTA, and how your ad copy and creatives resonate with your target audience.



How do I advertise my small business on Google and YouTube?

Google and YouTube are great channels for small business marketers, especially if you are a local business trying to rank for certain keywords. Every Google campaign should start with a thorough keyword analysis focused on a variety of factors including: competitor keywords, local keywords, topic and contextual keywords. You should use Google's Keyword Planner to start.



Does Google and YouTube advertising work for small businesses?

It sure does! We advertise for lots of small businesses like yours across Google properties. Check out some of our case studies for insights into tips and tricks to run your Google and YouTube advertising campaigns.



What is the most effective way to advertise on Google and YouTube?

A combination of well thought out keyword planning, organizational campaign structure, ad copy, and creatives that speak to your target audience is a winning combination.



How long does it take for Google ads to work?

Typically, we see consistent results in 3-4 months. This is highly dependent on your sales cycle (how long it takes for you to close a lead), what you are promoting (a downloadable guide, a webinar, a demo, a product, etc.), and what you sell your product or service for, who your target audience is, and what creatives and ad copy is resonating.



Why should I choose a Google and YouTube marketing agency like yours?

  • Our team is comprised of digital marketing experts who have run tons of successful Google and YouTube advertising campaigns

  • Results-oriented around your marketing/business objectives

  • Expert level understanding to take your campaigns from 0 to 100 

  • Time-saving for you and your team 

  • You’ve never advertised on Reddit before or you have but with limited to 0 results 

  • Lack of internal resources and expertise to carry out a Reddit marketing plan

  • Ability to keep pace with fast-moving and savvy competitors

Ready to take your Google and YouTube advertising to the next level? 

Let's Chat