We Are A Premier B2B SaaS Marketing Agency
Welcome to Llama Lead Gen, your trusted B2B SaaS marketing agency with a proven track record in driving qualified leads and building brand awareness. If you’re struggling with poor advertising results or are new to B2B SaaS marketing, you’re in the right place. This page offers expert advice, success stories, and solutions to your marketing challenges.
We have established ourselves as a leading digital marketing company, helping businesses overcome marketing obstacles. Here, we’ll share our expertise and success stories to show why you can trust us to elevate your B2B SaaS marketing.
Unlock your marketing potential with our services. Learn how we can help drive qualified leads and build brand awareness through effective campaigns.
We understand the frustration of ineffective advertising and the need for a reliable solution. Our experience with B2B SaaS companies has equipped us with the tools and strategies to build successful campaigns that deliver real results.
Our Recent B2B SaaS Marketing Success Stories
CPL Decrease
ROI
ROAS
Reduction in CAC
Our B2B SaaS Marketing Plans
Alpaca
Strategy
- Account Audit
- B2B SaaS Marketing Strategy
- Media Planning
Targeting
- Target Audience Analysis
Content
- Crafting Ad Copy
Design
- Developing Ad Creatives
- Social Video Production (:06 - :60)
Execution
- B2B SaaS Campaign Builds
- B2B SaaS Ads Management
- Pixel and Tag Setup
SEO
- Technical SEO Audit & Improvements
Management
- A/B Testing and Optimizations
- Retargeting Strategies
- Detailed Reporting & Action Plan
Llama
Everything in Alpaca, PLUS:
Strategy
- Competitor Ad Analysis
- Customer Journey Mapping
Targeting
- ABM (Account-Based Marketing) List Creation for Targeted Ads
- Predictive Audience Building
Content
- Content Development Planning
- Content Refresh
- Lead Magnet Creation: eBooks, Case Studies, etc.
SEO
- SEO Strategy & Management
- On-Page SEO Content Optimizations
Organic Social Media
- Building B2B SaaS Content Calendar
- Organic Social Media Marketing Strategy
- Crafting B2B SaaS Organic Social Posts
- Organic Social Media Management
Influencer & Community Development
- Influencer Collaboration Strategy & Management
- Community Development & Management
Email Marketing
- Email Marketing Strategy & Management
Llama Herd
Everything in Llama, PLUS:
Strategy
- Holistic Digital Marketing Strategy
- Integrated Cross-Channel Marketing Strategies
- Marketing Funnel Development
- Lead Nurturing Strategies
Targeting
- Advanced Audience Segmentation
Design
- Strategic Consulting on Creative Direction
- Conversion Rate Optimization Strategies
Community Development
- Brand Reputation Management
Execution
- Marketing Automation Tactics
- CRM Workflows and Triggers
SEO
- Advanced SEO Optimizations
Enterprise customer? Book a call!
How our agency drives results with B2B SaaS marketing
Developing a Targeted Lead Generation Strategy for B2B SaaS Companies
At Llama Lead Gen, we know that developing a targeted lead generation strategy is critical for B2B SaaS companies looking to drive sales and grow their business. Here are some key steps we take to develop a targeted lead-generation strategy:
Identifying the target audience
We start by identifying the target audience of our client. We define the ideal customer profile based on factors like company size, industry, job title, and pain points.
Creating targeted content
Once we know our client's target audience, we create content that speaks directly to their needs and pain points. This could include blog posts, case studies, webinars, videos, and more.
Leveraging social media
Social media is a powerful tool for B2B lead generation. We identify the social media platforms our client's target audience is most active on and use them to promote our client's content, engage with potential leads, and drive traffic to our client's website.
Implementing an SEO strategy
Search engine optimization (SEO) is critical for driving organic traffic to our client's website. We ensure that our client's website is optimized for the keywords and phrases their target audience is searching for and focus on creating high-quality backlinks from reputable websites.
Using email marketing
Email marketing is one of the most effective ways to nurture leads and drive conversions. We create targeted email campaigns that are personalized, relevant, and engaging and make sure to track key metrics like open rates and click-through rates.
Using Account-Based Marketing (ABM) to Generate More Targeted Leads for B2B SaaS Companies
At Llama Lead Gen, we also use account-based marketing (ABM) to generate more targeted leads for our B2B SaaS clients. Here’s how we use ABM:
Identifying high-value accounts
ABM is most effective when focusing on a small number of high-value accounts. We identify the accounts that are most likely to convert into customers based on factors like company size, industry, and revenue.
Developing personalized content
Once we've identified our client's target accounts, we develop highly personalized content that speaks directly to their needs and pain points. This could include personalized emails, case studies, and webinars.
Leveraging social media
Social media is a powerful tool for ABM. We use social media platforms to engage with key decision-makers at our client's target accounts, share personalized content, and build relationships.
Leveraging retargeting
Retargeting is a powerful way to stay top of mind with our client's target accounts. We use retargeting ads to show personalized content to key decision-makers at our client's target accounts.
Measuring and optimizing
ABM requires a high degree of personalization, so tracking our results and continuously optimizing our campaigns is important. We track key metrics like engagement rates, conversion rates, and customer acquisition cost (CAC) and adjust our approach as needed.
We hope these strategies give you a better understanding of how Llama Lead Gen drives results with B2B SaaS marketing. We’re committed to helping our clients achieve their goals and grow their businesses through targeted lead generation and account-based marketing strategies.
Showcase your SaaS to key decision-makers
What do our B2B SaaS marketing agency services include?
At our SaaS marketing agency, we understand that your business goals are unique. That’s why our services are designed to help you reach your specific goals, whether that’s increasing brand awareness, generating more traffic to your website, or growing your customer base.
We specialize in B2B SaaS marketing and offer three core areas of service to help you achieve your goals:
Lead Generation Strategy
We work with you to develop a customized lead generation strategy that targets your ideal customer profile. This includes identifying your target audience, creating high-quality content that speaks directly to their needs and pain points, and leveraging social media and email marketing to nurture and convert leads.
PPC Advertising
We offer pay-per-click (PPC) advertising services that are specifically designed for B2B SaaS companies. We create targeted ads that appear on search engines like Google and Bing, as well as on social media platforms like LinkedIn and Facebook, to drive more traffic to your website and generate more leads.
Account-Based Marketing (ABM)
ABM is a highly effective strategy for targeting key decision-makers at your ideal customer accounts. We work with you to identify your highest-value accounts, create highly personalized content that speaks directly to their needs, and use a combination of social media, email marketing, and retargeting to engage with these accounts and drive conversions.
Whether you need help with lead generation, PPC advertising, or ABM, our SaaS marketing agency has the expertise and experience to help you achieve your goals. Contact us today to learn more about our services and how we can help you grow your B2B SaaS business.
B2B SaaS Creative and Ad Copy
(pre-launch: 2-4 weeks in tandem with campaign builds)
- Generating content themes based on the target audience, including their pain points, needs, and interests, as well as the unique value proposition of your B2B SaaS product.
- Creating ad copy and messaging that speaks directly to each target audience, including subject lines, body copy, closing statements, hooks, and clear calls-to-action (CTAs) that drive conversions.
- Designing creative assets or tweaking mock-ups of existing creatives to promote your B2B SaaS product effectively, including images, videos, and other visual elements that resonate with your target audience.
- Pairing creatives (images/videos) with ad copy to ensure a cohesive and compelling message that maximizes engagement and conversions.
- Tweaking messaging on landing pages that we will be driving to, if necessary, to optimize for conversions and ensure that messaging aligns with the ad copy.
- Creating lead generation forms to capture users’ information and schedule a call, if we are using lead generation forms instead of driving to landing pages.
- Providing suggestions and optimizations for the landing pages or main website domain, if needed, to ensure a clear call-to-action and messaging that aligns with the ad copy and drives conversions.
B2B SaaS Advertising Campaign Builds
(pre-launch: 2-4 weeks in tandem with creatives/messaging)
- Scoping out your target audiences – channel-specific targeting, lookalike audiences, and ABM lists
- Budgeting (both daily and total budget per month)
- Forecasting based on benchmarks for your industry
- Estimated reach – how many people in your target can we reach
- Bid prices – setting optimal bids based on campaign goals and industry averages
- Ad sets – setting up campaigns in a structure based on your end goals
- Installing pixels to gather data on target audiences and measure ROI and effectiveness of ad campaigns
- Inclusion of remarketing, account-based marketing, and/or lookalike audiences
- Creating conversion actions and values to trend towards and ensuring UTM parameters are in place
- Consultation and final updates before we launch
Monthly Management
(post-launch: monthly retainer)
- Optimizing and analyzing reporting performance throughout the lifecycle of the campaign
- Campaign management, bids strategy adjustment, A/B testing, and optimizations
- Revisions needed and creative swaps/ad refreshes
- Detailed reporting dashboards including key performance metrics, insights, and analytics
- Calls to review (normally bi-weekly) and consultation on what’s working/what we need to change, etc.
- Technical support (if necessary)
- Possible remarketing and retargeting campaigns once we’ve obtained enough audience size
- Other platforms to explore, campaigns, and audiences to market to
- Growth areas: analysis of the current campaigns and what to improve upon
Why is Llama Lead Gen one of the leading B2B SaaS marketing companies?
Follow along as we show you how we led digital marketing efforts for Cornerstone OnDemand, a top HR learning and development SaaS leader.
2,837
leads and conversions
274%
average ROI
Additional Digital Marketing Services from Llama Lead Gen
Why you should choose Llama Lead Gen for your B2B SaaS marketing campaigns
You want to work with the best
You want expert, results-oriented work that aligns with your business objectives. You are confident that LLG has a proven track record of delivering successful B2B SaaS marketing strategies that drive measurable results. As a leading B2B SaaS marketing agency, we specialize in creating and executing end-to-end marketing campaigns that are tailored to your unique needs and goals. We are dedicated to working with you to create a custom B2B SaaS marketing strategy that drives quality leads and revenue, but if you’re looking for a quick fix or bargain hunting for leads, LLG may not be the right fit for you.
You want to save time
You want to save time and unburden your team with complex B2B SaaS marketing strategies, tactics, and execution that they may not fully understand. Partnering with Llama Lead Gen will allow us to support you with an end-to-end B2B SaaS marketing strategy and implementation or just the missing pieces that will allow your internal team to hit the ground running. Our expertise in B2B SaaS marketing means that we can help you streamline your marketing efforts and generate quality leads, all while saving you time and resources.
You need to keep up with the competition
In the fast-paced world of B2B SaaS marketing, it’s essential to keep up with your competition. As a B2B SaaS marketing agency, we stay ahead of the curve and keep pace with the latest industry trends and best practices. We’ve been A/B testing B2B SaaS marketing campaigns since the beginning, and we’re confident that working with us will give you a competitive edge. With our deep expertise in B2B SaaS marketing, we can help you optimize your campaigns and generate quality leads, all while staying one step ahead of the competition.
You lack the internal resources
Lacking the internal resources and expertise to carry out a successful B2B SaaS marketing strategy can be a significant hurdle for a holistic marketing approach. The leads that come from one strategy will be different than the leads you get from another, so the best B2B SaaS marketing programs include a mix of effective strategies (which we will provide) rather than putting all your eggs in one basket. As a leading B2B SaaS marketing agency, we provide the expertise, experience, and resources you need to execute a comprehensive B2B SaaS marketing strategy that delivers results. Whether you need help with B2B SaaS marketing campaigns, creative, ad copy, or monthly management, we have you covered.
Why Llama Lead Gen?
- You want to work with the best
- You want to save time
- You need to keep up with competition
- You lack the internal resources
Highlight your SaaS with strategic exposure
What determines the cost of our SaaS marketing agency services?
At Llama Lead Gen, we understand that cost is an important factor when it comes to choosing a marketing agency to partner with. We want to be transparent about how we determine the cost of our SaaS marketing agency services. Here are the main factors that influence our pricing:
Scope of Work
The scope of work for each project is unique and will affect the overall cost. We take into account the size and complexity of the project, the amount of research and strategy development required, and the number of deliverables.
Timeline
The timeline for a project will also impact the cost. If a project requires a quick turnaround time, we may need to allocate more resources to ensure we meet the deadline, which could result in a higher cost.
Expertise and experience
Our team is made up of experienced and skilled professionals who have a track record of delivering results. Our pricing reflects the expertise and experience that we bring to each project.
Customization
Our approach is tailored to the unique needs of each client, and our pricing reflects the level of customization required to meet those needs.
Results
Ultimately, the cost of our services is determined by the results we deliver. We are focused on providing a high return on investment for our clients, and our pricing is aligned with the value we bring to each project.
We understand that every client has unique needs and goals, and we are committed to providing customized solutions at a fair and reasonable price.
How can I tell if my B2B SaaS marketing is working?
As with any marketing campaign, it’s important to track and measure the effectiveness of your B2B SaaS marketing efforts. Here are some key indicators to help you determine if your campaign is working:
Traffic and engagement
One of the most basic indicators of a successful B2B SaaS marketing campaign is an increase in website traffic and engagement. You should see an uptick in the number of visitors to your website, as well as a boost in the amount of time they spend on your site.
Conversion Rates
Ultimately, the success of your B2B SaaS marketing campaign will be measured by your ability to convert visitors into paying customers. Keep a close eye on your conversion rates and make adjustments to your campaign as needed to improve them.
Qualified Leads
Another key indicator of success is the number of qualified leads generated by your campaign. A qualified lead is someone who has expressed interest in your product or service and is a potential customer. Track the number of leads generated by your campaign and make sure they are of high quality.
Return on investment (ROI)
You should always be mindful of the cost of your B2B SaaS marketing campaign relative to the results you are seeing. Track your ROI closely to ensure that you are getting the most out of your marketing dollars.
Customer feedback
Finally, don't forget to listen to your customers. Solicit feedback on your product or service, as well as on your marketing efforts. Use this feedback to improve your campaign and to make adjustments to your product or service as needed.
Overall, the key to determining whether your B2B SaaS marketing is working is to track your progress, measure your results, and make adjustments as needed. By doing so, you can optimize your campaign for success and drive growth for your business.
Reasons to invest in professional B2B SaaS marketing services
Stay ahead of the competition in a multichannel world
In today's fast-paced digital landscape, it's important for B2B SaaS companies to stay up-to-date with the latest marketing trends to effectively reach their target audience. As consumer behavior shifts from one platform to another, it's crucial to keep up with the changing trends and engage with your audience where they spend the most time. With our professional B2B SaaS marketing services, we can help you stay ahead of the competition and reach your target audience effectively. We understand that the traditional marketing channels may not be as effective as before, which is why we believe that a multichannel marketing approach that includes B2B SaaS marketing can help boost your brand's visibility and increase conversions.
More power for experienced marketers
B2B SaaS marketing offers new opportunities for marketers, including different ad formats like interactive ads, personalized landing pages, and behavior-based targeting. Our B2B SaaS marketing professionals have been in the trenches testing B2B SaaS marketing strategies and staying ahead of industry trends.
Access to industry-leading expertise, tools, and data insights
Partnering with a professional B2B SaaS marketing agency like ours gives you access to industry-leading expertise, tools, and data insights. We have a team of experts who are trained to deliver authentic, creative, and engaging marketing strategies that align with your business objectives. We invest in the latest technology and tools to ensure that we can deliver the best results for our clients. With our data-driven approach, we can help you make informed decisions and achieve your marketing goals.
FAQs about B2B SaaS marketing
To increase the conversion rate on your B2B SaaS landing pages, you should focus on creating a clear value proposition, a compelling offer, and a simple and intuitive design. Use persuasive copy and visuals that speak directly to your target audience’s pain points and needs. Make it easy for visitors to take action by using clear calls to action and minimizing distractions on the page. Finally, test different versions of your landing pages to identify what works best and optimize for higher conversion rates.