B2B Lead Generation

Not getting enough leads in your pipeline? Has growth stagnated? We've heard it all and we're ready to help!

We specialize in B2B lead generation marketing across a variety of different verticals. Led by an ex-LinkedIn employee, Llama Lead Gen’s team is focused on helping you reach your end goal - to drive qualified leads for your B2B business.

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Our B2B Lead Generation Marketing Services Process

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We’ll dive into your B2B offerings to establish a message that resonates with your target audience. This includes extensive competitive analysis, in-depth audience persona review, content marketing suggestions, platform-specific campaign ideas, and more!

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We'll identify key pieces of content that we can utilize to promote your B2B offering; paired with ad copy and creatives that speak to your target audience.

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Establishing which platforms we will run on, developing a media plan, and building our B2B lead gen ad campaigns.

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Developing a funnel oriented around the goal of nurturing and warming qualified leads, while crafting an email nurture sequence and sales outreach process within your CRM.

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We'll set up all necessary marketing and sales integrations for you. Ensure proper tagging is in place, as well as developing chatbots and pop-up forms to reduce lead flow friction and nurture our leads.

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launching and managing your b2b campaigns

Our team will have strategy calls with you to review before we launch. Once our campaigns begin, we'll provide you with an extensive reporting dashboard and set up calls with you to review performance.

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Rinse and Repeat!

Capitalizing on our momentum by creating re-targeting campaigns for leads who have shown interest but who have not yet engaged. Establishing additional growth areas based on performance, insights, and marketing goals.

B2B Lead Generation Ad Examples and Reporting

B2B Lead Generation Advertising FAQs

What is B2B lead generation?

B2B lead generation is the act of acquiring leads (normally through paid acquisition efforts) that are in your target audience. There are a variety of companies that do B2B lead generation, most of which focus on list building to generate leads and/or lead generation through LinkedIn InMails (organically). We focus on neither. We instead focus on B2B lead generation through paid social media advertising.

What is lead generation marketing?

Lead generation in marketing is the act of acquiring leads through paid social media advertising efforts.

How much does LinkedIn marketing cost?

Since this is our most frequently asked question, we’ve created a guide on How To Budget For Your Digital Advertising Campaigns. Use this as your LinkedIn ad budget calculator to spend and scale efficiently.

What are lead generation services?

We offer lead generation services through paid social media advertising. It would start with creating ads surrounding your service offering and then acquiring leads who download and engage with your content while leading them through the funnel we create for you.

How do B2B companies generate leads?

Paid social media advertising, directory marketing, SEO, and many others!

How does LinkedIn work for B2B lead generation?

LinkedIn advertising is generally a good option for most businesses since their target audience is active and engaged on LinkedIn already; you are reaching them in a highly contextual environment.

Should I buy or generate my own B2B leads?

Buying your leads from a lead list generator is not suggested and oftentimes the quality of those leads are poor. We suggest generating your own through providing valuable and free content to your target audience and nurturing them through the funnel you create. This is what we’ve found to be most effective in our experience.

What are the marketing strategies to generate leads?

The most efficient way is to provide free and valuable content to your prospective leads. Asking them to schedule a demo or a call before providing them anything is very difficult and usually produces a very high cost per lead (CPL), so this is discouraged. A better way is to provide a free lead magnet. This could be an eBook, ultimate guide, or a checklist that provides value to your prospective leads.

What percentage of leads should come from marketing?

Depends what other ways you are generating leads: through outbound sales, cold emails, etc. Typically the best source of leads you will find will come from marketing because of the nurture component; warming leads up by providing them valuable resources before speaking to them.

How many leads can you generate per month?

Depends on your advertising budget, which platforms you are marketing on, your product/service offering, and most importantly how your prospective leads resonate with the lead magnet content you provide to them. On average, for our clients who are running their advertising at $1k/month we typically see anywhere from 10-20 leads per month!

Why should I choose a B2B lead generation company like yours?

  • Run by an ex-LinkedIn marketer

  • We are one of the top B2B lead generation agencies according to Clutch reviews

  • Results-oriented around your B2B sales objectives

  • Expert level understanding to take your ad campaigns from 0 to 100 

  • Huge time-savings for your team 

  • You haven't quite found the results you're looking for just yet

  • Lack of internal resources and expertise to carry out a B2B lead generation strategy

  • Ability to keep pace with fast-moving and savvy competitors

Ready to generate qualified business to business leads?