Flexible Marketing Plans That Grow With You
From fast campaign launches to full-funnel marketing programs, we tailor our support to meet your goals, timeline, and budget. Driving growth takes clarity, consistency, and the right partner. We bring senior-level strategy, hands-on execution, and full-funnel support across paid media, SEO, email, and content.
Our team plugs in where you need us most, with clear guidance, fast delivery, and performance you can measure. Whether you’re scaling what’s working or building from the ground up, we move it forward one sure-footed step at a time. Smart, steady support that actually moves the needle for marketers who want a partner, not just a vendor.
From fast campaign launches to full-funnel programs, we tailor our support to your goals, timeline, and budget, bringing senior-level strategy, hands-on execution, and measurable performance across paid media, SEO, email, and content. Whether you’re scaling what’s working or starting from scratch, our team plugs in where you need us most, delivering clear guidance, fast results, and smart, steady support that actually moves the needle for marketers who want a true partner—not just a vendor.
Which plan is right for you?
Alpaca
For lean teams or early-stage companies that need targeted support in one or two key areas like paid media or SEO.
Llama
For growing marketing teams that want multi-channel execution, strategic input, and consistent funnel optimization.
Llama Herd
For established teams that need full-service support, deeper collaboration, and enterprise-level execution across multiple programs.
What's Included in Every Plan
No matter which plan you choose, you’ll have access to essential support and expertise:
- Dedicated Account Manager: A single point of contact who acts like an extension of your team.
- Campaign Setup and Launch Support: Technical setup, tracking, creative QA, and campaign activation handled start-to-finish.
- Ongoing Performance Reporting: Regular insights on what’s working, what’s improving, and what’s next.
- Access to Senior Strategists: Ongoing strategy refinement, not just task execution.
- Slack and Email Support: Direct team access for collaboration without the usual agency bottlenecks.
| Project & Account Management | Alpaca | Llama | Llama Herd |
|---|---|---|---|
| Kickoff & Onboarding | ✅ | ✅ | ✅ |
| Status Calls | Bi-Weekly | Weekly | Weekly |
| Check-in via Email/Slack | Bi-Weekly | Weekly | 2x Weekly |
| Replies to Emails/Slack | 48 hours | 24 hours | < 12 hours |
| Performance Reviews | Email Summaries & Loom Recordings | On Status Calls - Weekly | On Status Calls & Email/Slack - Weekly |
| Campaign Milestone Check-ins | End of Campaign Report & Call | Pre Launch, Mid Campaign, Post Campaign Reviews | Pre Launch, Mid Campaign, Post Campaign Reviews |
| Quarterly Reviews & Strategy Adjustments | — | ✅ | ✅ |
Our Most Popular Service Plans
| Marketing Strategy & Planning | Alpaca | Llama | Llama Herd |
|---|---|---|---|
| Marketing Audit | Paid, Website | Paid, Organic, Website, CRM | Full Multi-Channel Audit |
| ICP & Buyer Journey Mapping | 1 Persona | 2-3 Personas & Journey Mapping | Full Personas, Journey, Touchpoint Mapping |
| Channel Strategy Development | Paid & SEO Focus | Paid, SEO, Organic, Email, CRM | Full Cross-Channel Funnel Strategy |
| Campaign Planning & Timeline Development | 1-2 Campaign Roadmaps | 3-4 Campaign Roadmaps | Full Marketing Calendar |
| Competitive Benchmarking | Core Competitor Scan | Paid & Organic Competitor Analysis | Deep Competitive & Market Mapping |
| Paid Media | Alpaca | Llama | Llama Herd |
|---|---|---|---|
| Account Audit | ✅ | ✅ | ✅ |
| Competitive Analysis | 1 Competitor | 3-5 Competitors | 5-10 Competitors |
| Target Audience Development | Core Targeting | In-Depth Personas | Advanced Segments |
| Marketing Strategy | Core Recommendations | Multi-Channel | Full-Funnel |
| Media Planning | ✅ | ✅ & Pacing Recommendations | ✅ Granular Planning by Audience |
| Budget Forecasting & Scenario Planning | — | ✅ | ✅ & Scale Modeling |
| Paid Media Channels | 1 (i.e. Google, LinkedIn, or Instagram, etc.) | 2-3 Channels | Full-Stack |
| Campaign Setup | ✅ | ✅ | ✅ & CRM Integration |
| A/B Testing & Optimizations | Bid/Budget Tweaks | Weekly Optimization | Every Other Day |
| Reporting | Bi-Weekly Dashboard & Insights | Weekly Dashboard & Insights | Weekly Dashboard & Insights |
| Search Engine Optimization | Alpaca | Llama | Llama Herd |
|---|---|---|---|
| Website & Content Audit | Core Site Audit | Audit of Top Pages & Content | Full Technical & Content Audit |
| SEO Strategy | ✅ | ✅ | ✅ |
| Competitor Analysis | 1-2 | 3-4 | 5+ |
| Content Keyword Map | ✅ | ✅ | ✅ |
| Technical SEO | Speed, Indexing, Mobile | Technical Audit & Implementation Guidance | Ongoing Site Health Monitoring & Optimization |
| On-Page Optimizations | Select Page Titles, Meta Descriptions, H1s | Full Site Optimizations & Internal Links | On-Page Strategy & Schema Markup Support |
| SEO Content Calendar | — | 1 SEO Optimized Blog Outline/Month | 2 SEO Optimized Blog Outlines/Month |
| SEO Management | — | Ongoing Optimizations & Guidance | Full Execution Oversight & Roadmap Alignment |
| SEO Reporting | Monthly Highlights | Monthly Report with Insightsn | Live Dashboard & KPIs |
| Design & Content | Alpaca | Llama | Llama Herd |
|---|---|---|---|
| Ad Copywriting | 1 Round/Month | 2-3 Variant Sets/Month | Dedicated Copywriting & Funnel Messaging |
| Ad Creatives | 3-5 Images & 1 Video Every Month | 5-8 Images Images & 2 Videos/Month | Full Creative Suite: Image, Video, etc. |
| Website & Landing Page Design | 1 Landing Page (Light UX/UI) | 1-3 Funnel-Specific LPs | Full Website Design |
| Website & Landing Page Refresh | — | Up to 3 Pages Lightly Refreshed (Copy/Visuals) | Up to 5 Pages Refreshed (Copy/Visuals) |
| Blogs | — | 1 Blog/Month | 2 Blogs/Month |
| Lead Magnet Creation | — | PDF Checklist or Template | Premium Gated Content (Guides, Playbooks) |
| Case Studies | — | 1 Formatted Case Study | Interview, Write, and Design Full Asset |
| Content Refresh | — | 1-2 Content Rewrites | Full Content Audit & Strategic Updates |
| Web Development | Alpaca | Llama | Llama Herd |
|---|---|---|---|
| Platform Setup | ✅ | ✅ | ✅ |
| Website Architecture Planning | Core Sitemap (Up to 10 Pages) | Sitemap & UX Planning (Up to 20 Pages) | Full Site Architecture (20+ Pages) |
| Wireframing & UX Design | 3-5 Core Pages | 8-12 Pages | 12+ Pages |
| Visual Design & Branding | ✅ | ✅ | ✅ |
| Custom Website Development | 1-5 Pages Developed | 5-15 Pages Developed | 15+ Pages Developed |
| Landing Page Development | 1 Core Landing Page | 2-3 Custom Landing Pages | Full Landing Page Suite |
| Mobile Optimization | ✅ | ✅ | ✅ |
| Performance Tracking & Optimization | Core Speed Enhancements | Site Speed Optimization & Tracking | Full Performance Monitoring & Optimization |
| Ongoing Technical Support | Block of Hours (Add-On) | Monthly Maintenance & Light Updates | Full Management & Optimization |
| Email Marketing | Alpaca | Llama | Llama Herd |
|---|---|---|---|
| Email Platform Setup | Core Platform Setup | Full Platform Setup | Advanced Setup & Integrations (CRM, Scoring) |
| Email Strategy | ✅ | ✅ | ✅ |
| Segmentation & Personalization | 1-2 Segments | 3-5 Segments | Unlimited Segments |
| Automated Workflows | — | Drip Campaigns | Full Behavior-Triggered Journeys |
| Newsletters & Content Emails | 1 Newsletter/Month | 2-4 Sends/Month | Integrated Content Distribution Plan |
| Behavioral & Triggered Emails | — | 1 Behavior-Triggered Flow | Full Lifecycle Drip Programs |
| Conversion-Focused Copy & Design | Template Copy/Design | Custom Templates & Copywriting | Full Visual & Copy Strategy Across Funnels |
| A/B Testing | ✅ | ✅ | ✅ |
| Optimization & Deliverability | ✅ | ✅ | ✅ |
| Reporting & Analytics | Bi-Weekly | Weekly | 2-3 Days |
| CRM Integration & Lead Scoring | — | ✅ | ✅ |
| Campaign Management | ✅ | ✅ | ✅ |
| Account Based Marketing | Alpaca | Llama | Llama Herd |
|---|---|---|---|
| ABM Platform Setup | ✅ | ✅ | ✅ |
| ABM Strategy | ✅ | ✅ | ✅ |
| Account Identification | 50-100 Accounts | 100-250 Accounts | 250+ Strategic Accounts |
| ICP & Persona Mapping | Core Persona Profiles | Persona Mapping by Tier | Multi-Persona Journey Mapping |
| Custom Messaging & Offers | — | 1-2 Offers by Segment | Tiered Messaging & Offer Mapping |
| Campaign Execution | 1 Campaign | 2-3 Campaigns | 4+ Campaigns |
| Measurement & Optimization | Monthly Reporting | Bi-Weekly Reporting | Weekly Reporting |
What You Won’t Get With Us
- Strategies that never get implemented
- Reports that don’t tie to outcomes
- Agencies that disappear after kickoff
- Junior teams learning on your time
What You Will Get
- Senior-level execution from day one
- Clear reporting aligned to your KPIs
- Integrated full-funnel strategy across channels
- A team that feels like an extension of yours
Choose a Team That Feels In-House, Not Outsourced
Why Marketing Leaders Choose Us
Deliver wins that impress your boss, your team, or your board
Skip the guesswork with plug-and-play strategies that just work
Drive qualified leads, conversions, and measurable ROI
Prevent wasted budget, missed targets, and underperforming campaigns
Stay ahead with expert guidance that sharpens your strategy & elevates your role
We plug in where you need us most, boosting your team with outside firepower
Delivering Real Growth for B2B Teams
Our Proven Launch Framework
Our “No Drama Llama” Guarantee
We take your marketing seriously and believe every great partnership should be built on trust, transparency, and a little bit of fun.
If at any point you feel we are not communicating clearly, moving fast enough, or executing to plan, we will course-correct immediately, no excuses, no drama.
We take your marketing seriously and believe strong partnerships are built on trust, transparency, and just the right amount of fun.
If you ever feel we’re not communicating clearly, moving fast enough, or staying aligned with the plan, we’ll adjust right away. No excuses, no drama.
🤝 Real partnership, not just promises.
👵🏻 Senior-level leadership, not junior handoffs.
🦙 Grown-up strategy, but we’ll still keep our llama jokes ready.
More Impact. Less Guesswork.
Lack of In-House Bandwidth
You’ve got the strategy, but you need a trusted team to execute quickly and effectively.
Struggling to Scale
Internal efforts have hit a ceiling. It’s time for fresh ideas that actually convert.
Disjointed Strategy Across Channels
You’re running LinkedIn, Google Ads, email, and SEO. But nothing feels integrated or aligned.
Poor Past Agency Experience
You’ve worked with teams that overpromised and underdelivered. We’ll earn your trust through transparency and results.
Hard To Prove Marketing ROI
Your board wants real numbers. We connect campaigns directly to pipeline and revenue.
Built for B2B Growth, Backed by Real Results
✅ Your team is always senior-led, hands-on, and strategy-first.
Paid Media experts across Google Ads, LinkedIn, and Meta
Full-funnel SEO strategists focused on demand capture and brand growth
CRM and marketing automation specialists supporting HubSpot, Salesforce, and Marketo
Content strategists building landing pages, lead nurture sequences, and sales enablement materials
Deep experience across B2B SaaS, Cybersecurity, HR Tech, Fintech, and Professional Services
Analytics and attribution experts connecting campaigns to pipeline and revenue
We Work Best With Teams Who:
💻 Are B2B SaaS, Tech, Cybersecurity, or Professional Services brands
📊 Value strategy, reporting, and optimization, not just “busy work”
🤝 Want a collaborative marketing partner, not just an outsourced vendor
📣 Have active sales teams who need qualified leads and pipeline growth
🧪 Believe in testing, learning, and scaling smart, not shortcutting
If that sounds like you, we’ll hit the ground running together.
Choosing Between a Full-Time Marketing Team and Outsourcing: Which is Right for You?
Having a strong marketing strategy is crucial for business growth. But should you build an in-house marketing team or partner with an outsourced agency like Llama Lead Gen? Each option has its own set of costs, benefits, and potential ROI. While an in-house team offers direct control and alignment with your company’s culture, it also comes with significant overhead costs and training requirements. On the other hand, outsourcing to a specialized agency provides access to a team of experts, scalability, and the latest tools without the additional burdens of hiring and management. This comparison will help you understand the key differences, making it easier to decide which path aligns best with your business goals.
Full-Time Marketing Team:
💰 Costs
- Salaries: Hiring a full-time team requires paying multiple salaries, which could include a Marketing Manager, Content Strategist, SEO Specialist, PPC Manager, Social Media Manager, Graphic Designer, and more. This can easily total $300,000 - $500,000 annually, not including benefits.
- Benefits & Overhead: Additional costs include health insurance, retirement benefits, training, office space, and technology expenses, often adding an extra 20-30% to each salary.
- Training & Development: Investing in ongoing training to keep the team updated with the latest trends and tools. This can be a substantial cost, especially in fast-moving sectors like digital marketing.
- Technology & Tools: Subscription costs for marketing automation, analytics tools, CRM systems, SEO tools, and design software.
🤑 ROI
- Control & Alignment: A dedicated team ensures complete alignment with company culture and objectives, with immediate access to address any needs or changes.
- In-House Expertise: Direct access to in-depth knowledge of your company’s product/services, leading to tailored strategies and initiatives.
Outsourcing to a Marketing Agency:
💰 Costs
- Service Fees: Typically, a marketing agency will charge a monthly retainer fee or project-based fees. Costs can range from $5,000 to $30,000 per month, depending on the scope of services and expertise.
- No Additional Overheads: Unlike a full-time team, there are no additional overhead costs like benefits, office space, or equipment.
🤑 ROI
- Expertise & Specialization: Agencies like Llama Lead Gen have specialized teams with deep knowledge in different areas of digital marketing, ensuring high-quality work across various channels.
- Scalability & Flexibility: Easily scale efforts up or down based on budget or business needs. You can leverage specific expertise as required without long-term commitment.
- Access to Advanced Tools: Agencies often have access to premium tools and platforms at a lower cost due to shared resources, which can be more efficient and effective for clients.
- Speed & Efficiency: Agencies can ramp up campaigns quickly with an established process, which can accelerate time-to-market for new initiatives.
Custom Pricing, Built Around You
Every engagement is customized based on your funnel maturity, in-house bandwidth, and growth goals. We’re not the cheapest partner, and that’s the point.
We work with teams who are ready to get serious about performance, and we build strategies that scale with you. If you’re looking for a hands-on, senior-led team that maps marketing to revenue, we should talk.
FAQs
We recommend a starting engagement of 6 months to allow campaigns to optimize and deliver results. After that, most clients are happy with our work and collaboration and renew on an annual basis.
No, we don’t require a minimum spend.
Unlike many agencies, we believe strategy should dictate spend, not the other way around. We optimize budgets based on goals, channels, and return potential, whether you’re investing $3K or $50K a month.
Yes. We can adjust scope, pacing, and service mix depending on your current marketing goals and resources.
Typically within 5–7 business days after contract signing and onboarding intake.
Google Ads, LinkedIn Ads, Microsoft Ads, Meta (Facebook/Instagram), YouTube, Reddit, HubSpot, Salesforce, Marketo, and more.
We provide full audits, takeovers, and transition planning for paid media, SEO, email, and CRM, building on what works and optimizing what doesn’t.
Yes. We offer ad creative, landing page design, SEO content briefs, organic social creative, and event/webinar promotional materials, depending on your plan.
