Microsoft (Bing) Ads Agency Services Driving High-Intent B2B Leads & Marketing ROI
As a premier digital marketing agency, Llama Lead Gen brings extensive experience in leveraging Microsoft Advertising (formerly Bing Ads) to craft campaigns that deliver qualified leads to your business. Whether you’re new to Microsoft Advertising, seeking to improve existing campaigns, or looking for expert management, we’re here to assist.
Our clients choose Bing Ads because it helps them reach high-intent buyers, people actively searching for solutions and ready to engage. Bing Ads are particularly effective for B2B, SaaS, and enterprise companies navigating longer sales cycles, where each click needs to drive real value. With lower competition and cost-per-clicks compared to Google, Microsoft’s network, which includes Bing, Yahoo, and DuckDuckGo, offers a smart, cost-efficient way to grow.
Our Bing Ads agency services are especially well-suited for businesses that need full-funnel strategies, advanced audience targeting like LinkedIn profile integration, and deep insights that fuel pipeline growth, not just traffic.
Our Recent Microsoft (Bing) Ads Success Stories
Attributed Revenue
More MQLs in 90 Days
Increase in Qualified Leads for IT Company"
Our Microsoft Advertising Plans
Alpaca
Strategy
- Account Audit
- Microsoft Marketing Strategy
- Target Audience Analysis
- Media Planning
Content
- Crafting Ad Copy
Design
- Developing Ad Creatives
- Social Video Production (:06 - :60)
Execution
- Microsoft Campaign Builds
- ABM (Account-Based Marketing) List Creation for Targeted Ads
- Predictive Audience Building
- Microsoft Ads Management
- Pixel and Tag Setup
- Technical SEO Audit & Improvements
Management
- A/B Testing and Optimizations
- Retargeting Strategies
- Detailed Reporting & Action Plan
Llama
Everything in Alpaca, PLUS:
Strategy
- Competitor Ad Analysis
- Customer Journey Mapping
Content
- Content Development Planning
- Content Refresh
- Lead Magnet Creation: eBooks, Case Studies, etc.
- Building Microsoft Content Calendar
SEO
- SEO Strategy & Management
- On-Page SEO Content Optimizations
Organic Social Media
- Organic Social Media Marketing Strategy
- Crafting Microsoft Organic Social Posts
- Organic Social Media Management
Influencer & Community Development
- Community Development & Management
- Influencer Collaboration Strategy & Management
Email Marketing
- Email Marketing Strategy & Management
Execution
- ABM (Account-Based Marketing) List Creation for Targeted Ads
- Predictive Audience Building
Llama Herd
Everything in Llama, PLUS:
Strategy
- Holistic Digital Marketing Strategy
- Integrated Cross-Channel Marketing Strategies
- Marketing Funnel Development
- Conversion Rate Optimization Strategies
- Lead Nurturing Strategies
Content
- Strategic Consulting on Creative Direction
- Brand Reputation Management
Targeting
- Advanced Audience Segmentation
Automation
- Marketing Automation Tactics
- CRM Workflows and Triggers
SEO
- Advanced SEO Optimizations
Enterprise customer? Book a call!
The 3 ways we are different from other Microsoft agencies
Customized Approach
We tailor media plans to your specific business and marketing objectives, avoiding one-size-fits-all solutions.
Transparent Pricing
We don’t take a commission on ad spend, ensuring full transparency about your marketing dollars. This allows for more creative and flexible marketing strategies.
Experienced Team
Our team is adept at accelerating longer sales cycles typical of SMB, enterprise, B2B, and SaaS companies.
How Our Agency Drives Results with Microsoft Advertising
Targeting In-Market Audiences
We connect with users actively searching for your products or services on Bing, Yahoo, DuckDuckGo, and other search engines within Microsoft’s extensive network.
Full-Funnel Strategy
Utilizing Microsoft’s diverse platforms, including search, display, and video, we create comprehensive marketing funnels tailored to your goals.
Data Analysis and Optimization
By integrating tools like Microsoft Advertising Intelligence, we analyze website traffic and ad performance, making real-time adjustments to optimize and scale campaigns.
Actionable Insights
We leverage data from Microsoft Advertising to identify gaps in your conversion rate optimization, shaping future marketing strategies.
Cost-Effective Marketing
With lower competition on Bing, we achieve better ad positions and lower costs per click, making Microsoft Advertising a cost-effective choice for various campaign types.
Proven Audience Targeting
Microsoft Advertising offers granular targeting options, allowing us to reach specific demographics effectively.
Through a strategic, hands-on approach, we help you unlock the full potential of Microsoft Advertising, turning it into a powerful engine for growth and measurable success.
Reach High-Intent Customers with Microsoft Ads
What Do Our Microsoft Advertising Services Include
Our services are designed to help you achieve your goals, whether it’s increasing brand awareness, driving event traffic, generating leads, or boosting sales. We offer:
Keyword Research & Strategy
- Bottom- and mid-funnel keyword discovery
- Competitor SEM analysis
- Match type and negative keyword planning
Ad Creative & Copywriting
- Audience-specific messaging and CTA testing
- Custom design for display and native ads
- Copy variants for A/B testing
Campaign Builds
- Full Microsoft Ads account setup
- UET tag and goal configuration
- Ad extensions, bid strategies, remarketing lists
Monthly Campaign Management
- Weekly bid and budget optimization
- Keyword expansion and pruning
- Ongoing creative refreshes and CRO alignment
- Analytics integration and dashboard reporting
Landing Page Optimization
- Message match and visual hierarchy improvements
- CTA design and form testing
- CRO recommendations
Audience Targeting
- LinkedIn job title, company, industry targeting
- Custom audience segments and lookalikes
- Geo, device, and schedule targeting
Competitor Monitoring
- Share-of-voice tracking
- Ad copy analysis
- Trend reporting
Microsoft Marketing Services
- Keyword Research & Strategy
- Ad Creative & Copywriting
- Campaign Builds
- Monthly Campaign Management
- Landing Page Optimization
- Audience Targeting
- Competitor Monitoring
Additional Digital Marketing Services from Llama Lead Gen
How Microsoft Advertising (Bing Ads) Works
Microsoft Advertising is a pay-per-click (PPC) platform that enables businesses to display ads across the Microsoft Search Network—including Bing, Yahoo, and DuckDuckGo—as well as partner sites like MSN, Outlook.com, and Xbox. This extended network connects you with a wide range of high-intent users.
Key Components
Campaigns and ad groups
Keyword targeting
Responsive and static ads
Types of Ads
Search Ads: Appear in Bing search results
Display Ads: Visual ads on MSN and Microsoft partners
Shopping Ads: Product listing ads for retailers
Native Ads: Seamless placements across the Microsoft Audience Network
Why Businesses Use It
Reach high-intent users with lower competition
Lower CPCs than Google Ads
Access to professional audiences via Microsoft products
Exclusive LinkedIn profile targeting
How Microsoft Ads Reach New Customers
With 1 billion Windows devices globally, Microsoft Advertising lets you reach decision-makers at work and at home. Many of your best prospects use Microsoft’s network without relying on Google.
This streamlined approach empowers businesses to deliver impactful, measurable marketing campaigns while saving time and resources.
Why Choose Llama Lead Gen for Microsoft Advertising
You Want Microsoft’s Full Suite
We integrate Microsoft Ads, Clarity, Tag Manager, and CRM to track every interaction from impression to closed deal.
You Want to Save Time
We manage strategy, builds, optimizations, and reporting so your team doesn’t have to.
You Want Predictable Results
We focus on ROAS, CAC, and pipeline velocity—not just impressions or CTR.
You Need to Compete
We stay ahead with early access to Microsoft Ads betas and platform updates.
You Lack Internal Resources
No in-house paid media team? We’ve got you.
You Want Top-Tier Talent
We’ve been recognized by Clutch and praised by SaaS marketing leaders for a reason.
Capture high-intent leads fast via Microsoft Ads
Why Llama Lead Gen?
- You want Microsoft's entire suite
- You want to save time
- You Want Predictable Results
- You Need to Compete
- You lack internal resources
- You Want Top-Tier Talent
The 3 Ways We’re Different
Targeted
Email Campaigns
Everything we do is tailored to your funnel and goals.
No Commission on Ad Spend
We’re transparent and flexible, with no budget markups.
SaaS and B2B Specialists
We’re built for long sales cycles and complex buying journeys.
Unique Features of Microsoft Advertising
LinkedIn Profile Targeting (exclusive to Microsoft)
Lower CPCs (often 20–40% lower than Google)
Higher B2B Intent (desktop-heavy, older audience with decision-making power)
Cross-Platform Reach via MSN, Xbox, Outlook, and Edge
Microsoft Ads vs Google Ads
| Feature | Microsoft Ads | Google Ads |
|---|---|---|
| CPC | Lower (~30% less) | Higher, more competitive |
| Audiences | B2B-heavy, desktop | Broader, mobile-first |
| Features | LinkedIn targeting | Youtube, Gmail ads |
| ROI for SaaS | Often higher | Depends on volume |
| Ease of Entry | Simplet interface | More advanced tools |
How to Decide on a Budget for Your Microsoft Advertising Campaign
Smart budgeting starts with:
Average CPC in your industry
Conversion rates by funnel stage
Customer LTV
Use Microsoft’s Keyword Planner to gauge keyword competitiveness and volume. TOFU campaigns need broader budgets. BOFU campaigns are more efficient per click.
A $5–$15k/month starting budget is typical for SaaS and B2B campaigns, depending on audience size and goals.
What Determines the Cost of Our Microsoft Advertising Services?
Every project starts with a custom scope of work. Pricing factors include:
Complexity of ad strategy
Number of campaigns and audiences
Creative/landing page workload
CRM or ABM integration needs
How Can I Tell If My Microsoft Ads Are Working?
Set up conversion tracking using tools like Microsoft Advertising Intelligence to monitor performance metrics such as click-through rates and conversions.
Conversion tracking via Tag Manager
Attribution setup (first touch, last click, multi-touch)
Custom dashboards with CTR, CPC, CPL, SQLs, ROAS
Funnel analysis and keyword cohort performance
We give you visibility into how every dollar turns into pipeline.
Reasons to Invest in Professional Microsoft Advertising Services
Enhanced Support: Access to higher-tier support for technical or policy issues.
Competitive Advantage: Stay ahead in reaching your target audience amidst shifting consumer behaviors.
Advanced Features: Utilize unique features like LinkedIn profile targeting for more effective campaigns.
Policy Navigation:Expertise in navigating advertising policies
FAQs about Google Ads
Yes. Many advertisers get better CPLs and less competition for the same keywords.
Yes. We’ll import and optimize them for Microsoft’s nuances.
Traffic starts within days. Optimized CPL/ROAS usually happens in weeks 4–8.
B2B SaaS, education, healthcare, enterprise tech, and finance tend to perform especially well.