Real conversations with marketers, founders, and growth leaders about what’s actually working in lead generation today.
Because things look different in the wild. Plans change, campaigns evolve, and not everything works the way it’s supposed to.
This podcast captures those moments, the real strategies, real experiments, and real outcomes behind lead generation. No fluff. Just strategies you can use.
In this episode, host Adam Yaeger, Founder & CEO of Llama Lead Gen, sits down with Trevor Misina, a seasoned B2B marketer with over 20 years of experience, to break down how veteran marketers communicate data and decisions upward without losing the room. The conversation tackles one of the most persistent gaps in marketing leadership: the disconnect between what marketers measure and what executives actually care about.
Trevor outlines his north star framework for cutting through data noise, arguing that campaigns should only move forward when at least three distinct signals align. He walks through a real product launch scenario to show why gutting top-of-funnel spend kills pipeline momentum downstream, even when mid and bottom metrics look healthy in the short term. He also makes the case for doing postmortems on spectacular years, not just bad ones, to identify which one or two products are actually driving the entire pipeline.
What’s actually working right now, not in theory
The wins, the failures, and everything in between
Paid, organic, outbound, content, and more
Ideas you can test starting immediately
Most marketing advice sounds good on paper. But things change when you’re actually in it. Budgets shift, timelines tighten, and the pressure to perform is real.
Lead Gen in the Wild, brought to you by Llama Lead Gen, is about what happens in that reality.
Each episode, we sit down with marketers and operators in the trenches, running campaigns, testing channels, and reporting on results that actually matter. Together, we break down how leads are being generated today. What’s working, what’s not, and what’s being tested right now across industries.
No polished playbooks. Just practical insight from people doing the work.
This podcast is for you if you:
📊 Real Campaign Breakdowns: What was tried, what worked, and what didn’t
🔍 Channel Deep Dives: From paid ads to outbound to content and beyond
🎙️ Operator Conversations: People sharing what they’re actually doing right now
⚡ Actionable Takeaways: Ideas you can take and apply immediately
Adam Yaeger is a marketer and founder who’s spent years in the trenches of lead generation: testing channels, building funnels, and figuring out what actually drives results.
Lead Gen in the Wild is an extension of that work: bringing you real strategies, honest breakdowns, and conversations with others doing it firsthand.
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Thanks for your interest in joining the Llama Lead Gen podcast, Lead Gen in the Wild!
This is a quick intro call to learn more about you, your expertise, and whether there’s a great episode in it for our audience of CMOs and senior B2B marketers.
Come ready to share a bit about your background and what you’d want to talk about on the show.
A few things to know:
