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Llama Lead Gen Marketing Resources

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Sometimes budgeting can be confusing, and even a little scary. Luckily, you have this step-by-step guide to help you figure it out. Read on for help with creating a marketing budget and translating your campaign's goals into numbers.





LinkedIn is likely the most powerful tool in your marketing arsenal (especially if you’re a B2B marketer). LLG is founded and run by an ex-LinkedIn marketer, so let us guide you on how to get the most out of your LinkedIn advertising.






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Kicking off an advertising campaign on two of the biggest social media platforms in history is a task easier said than done. From optimizing your ads to growing your social media campaigns exponentially, this is your ultimate guide to Facebook and Instagram advertising.





campaign spotlight

Ad Council Covid Marketing Campaign


How many vaccinations does a billion impressions get you?

Discover how Llama Lead Gen worked with the Ad Council to inform and educate vaccine-hesitant audiences about the COVID-19 vaccine and drive traffic to reputable sources from which to conduct research in one of the largest digital marketing campaigns in history.

This guide to Reddit advertising aims to break down exactly how using Reddit as part of your marketing strategy can work, why it’s potentially worthwhile, and how best to take advantage of this sprawling yet community-oriented platform to get your message out there.





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What are the different types of ads available to run on LinkedIn? Which LinkedIn ad format is best? Create winning Sponsored Content and InMail campaigns on LinkedIn using these targeting tips from an ex-LinkedIn marketer.



Marketing automation makes life easy for marketers. It allows you and your company more time to concentrate energy and creativity on other activities that increase revenue. In this marketing automation 101, we will discuss marketing automation platforms and tactics and how you can use them to boost your bottom line.







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To create a unified experience across digital media and the physical world, it’s crucial to structure anonymous traffic and create a “whole-person view.” Having connected all identifiers to a person, you can then make informed decisions regarding targeting, personalization, and ultimately the physical shopping experience.






Digital advertising is a channel often underused by pharmaceutical companies, a wasted opportunity, as it helps address the industry’s manifold and often unique challenges.




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In the B2B world, a company’s SEO strategy can make or break a business. ​The Ultimate Guide to B2B SEO covers the basics of SEO, and shows you step-by-step how to jump-start your B2B SEO strategy.






Marketers will often use webinars to generate leads by inviting interested prospects to either attend the webinar live or rewatch it on demand. Here are the steps you can take to get the qualified leads you’ve been missing.





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Let's distill some of the finer points in our B2B SaaS marketing case studies and highlight the underlined marketing principles behind every successful B2B SaaS lead gen campaign we’ve run.




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