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Llama Lead Gen Marketing Resources


Ready to demystify your marketing costs?

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Sometimes budgeting can be confusing, and even a little scary. Luckily, you have this step-by-step guide to help you figure it out. Read on for help with creating a marketing budget and translating your campaign's goals into numbers.

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Let's distill some of the finer points in our B2B SaaS marketing case studies and highlight the underlined marketing principles behind every successful B2B SaaS lead generation campaign we’ve run.

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Kicking off an advertising campaign on two of the biggest social media platforms in history is a task easier said than done. From optimizing your ads to growing your social media campaigns exponentially, this is your ultimate guide to Facebook and Instagram advertising.

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LinkedIn is likely the most powerful tool in your marketing arsenal (especially if you’re a B2B marketer). LLG is founded and run by an ex-LinkedIn marketer, so let us guide you on how to get the most out of your LinkedIn advertising.

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What are the different types of ads available to run on LinkedIn? Which LinkedIn ad format is best? Create winning Sponsored Content and InMail campaigns on LinkedIn using these targeting tips from an ex-LinkedIn marketer.

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Marketing automation makes life easy for marketers, giving you more time to concentrate energy and creativity on other activities that increase revenue. In this marketing automation 101, we discuss marketing automation platforms and tactics and how you can use them to boost your bottom line.

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To create a unified experience across digital media and the physical world, it’s crucial to structure anonymous traffic and create a “whole-person view.” Having connected all identifiers to a person, you can then make informed decisions regarding targeting, personalization, and ultimately the physical shopping experience.

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Digital advertising is a channel often underused by pharmaceutical companies, a wasted opportunity, as it helps address the industry’s manifold and often unique challenges.

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In the B2B world, a company’s SEO strategy can make or break a business. ​The Ultimate Guide to B2B SEO covers the basics of SEO, and shows you step-by-step how to jump-start your B2B SEO strategy.

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Marketers will often use webinars to generate leads by inviting interested prospects to either attend the webinar live or rewatch it on demand. Here are the steps you can take to get the qualified leads you’ve been missing.

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This guide to Reddit advertising aims to break down exactly how using Reddit as part of your marketing strategy can work, why it’s potentially worthwhile, and how best to take advantage of this sprawling yet community-oriented platform to get your message out there.

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In today's rapidly evolving financial landscape, FinTech companies face unique challenges and opportunities when it comes to marketing. This article aims to be your go-to guide for effective FinTech marketing strategies that solve your pain points and drive business growth.


Discover Flywheel Marketing, a dynamic and customer-centric approach transforming traditional engagement models. This guide contrasts it with marketing funnels, highlighting its potential for sustainable growth, and ensuring competitiveness in customer engagement.

campaign spotlight

Ad Council Covid Marketing Campaign


How many vaccinations does a billion impressions get you?

Discover how Llama Lead Gen worked with the Ad Council to inform and educate vaccine-hesitant audiences about the COVID-19 vaccine and drive traffic to reputable sources from which to conduct research in one of the largest digital marketing campaigns in history.

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