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How Brands Are Succeeding with TikTok Ads: Real Examples

With over one billion active users worldwide, TikTok has become a valuable platform for advertising campaigns. Brands are now leveraging the platform's popularity to reach their target audiences through TikTok ads. While the concept of advertising on TikTok is relatively new, many brands have already found success with their campaigns. 

In this article, we will explore real-life TikTok ads examples of how brands are achieving success with TikTok Ads and the strategies they employ to make their campaigns stand out. Whether you're new to TikTok advertising or seeking to improve your existing campaigns, these examples will provide you with valuable insights and inspiration to make the most of the platform.

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Demystifying TikTok Ads, Schedule a Call!

Curious about TikTok Ads? We'll guide you through TikTok advertising, share success stories, and uncover how it can benefit your brand. Don't let skepticism hold you back. Discover the untapped potential of TikTok Ads.

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Chapter 1

Strategies for creating effective ads and measuring success

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Chapter 2

What kind of ads work best on TikTok?

Chapter 3

5 TikTok Ads Examples Worth Considering


We worked with Llama Lead Gen to support The Advertising Council's campaign against COVID-19 vaccine stigma. Llama Lead Gen efficiently handled media strategies, delivering 66+ million impressions, maintaining an efficient click-through rate, and ranking as a top-3 traffic source on TikTok! Communication was seamless, and their transparent post-campaign reporting impressed me.

hunter mejaly

Senior Account Executive @ TikTok

Creating Effective Ads & Measuring Success
Chapter 1

Strategies for creating effective ads and measuring success

Challenges to consider

For businesses, TikTok Ads can present several challenges, particularly for those who are new to the platform. One of the biggest pain points is understanding how to create content that resonates with the TikTok audience while also aligning with the brand's values and goals. Brands need to be able to capture the attention of users within the first few seconds of their ads to avoid getting scrolled past.


Another challenge businesses face is measuring the success of their TikTok Ads. Unlike other social media platforms, TikTok's ad analytics can be more limited, making it difficult to track important metrics such as click-through rates and conversions accurately.


Additionally, TikTok's algorithm can be unpredictable, making it challenging for brands to predict the performance of their ads accurately. Creating a successful TikTok ad campaign requires a deep understanding of the platform's trends, features, and audience, which can be time-consuming and overwhelming.


However, despite these challenges, businesses hope to gain significant benefits from TikTok Ads. They see the platform's potential to reach younger audiences and build brand awareness, which can ultimately translate into increased sales and revenue. 


By leveraging TikTok's unique features and audience, businesses can create engaging content that stands out from their competitors and helps them achieve their marketing goals. In the following section, we will examine how brands have successfully overcome these challenges to create effective TikTok ad campaigns.

How we helped the Ad Council achieve TikTok ad success

As a digital marketing agency, Llama Lead Gen has extensive experience in creating successful TikTok ad campaigns for a wide range of clients. We understand the challenges businesses face when it comes to advertising on TikTok, and we are dedicated to helping our clients achieve their marketing goals through creative and effective campaigns.


Our expertise in TikTok Ads is evident in the success stories of our clients. For example, we worked with the Ad Council to create a TikTok ad campaign aimed at raising awareness about the COVID-19 vaccine. By leveraging popular TikTok trends and challenges, we were able to engage younger audiences and encourage them to get vaccinated. 


Our campaign received over 2 million views, garnering 103,862,151 impressions. The cost-per-view (CPV) was $0.18, and the view-through rate (VTR) was 0.35%. The cost-per-click (CPC) was $0.82, which was the lowest across all channels. The campaign's cost-per-site session was also the lowest at $3.27, and the site received 165,071 visitors.


At Llama Lead Gen, we are committed to staying up-to-date on the latest TikTok trends and features to ensure that our client's campaigns stand out from the competition. We understand the importance of capturing users' attention within the first few seconds of an ad and creating content that resonates with TikTok's unique audience. Our expertise in creating effective TikTok ad campaigns has helped many businesses achieve their marketing goals and reach new audiences.

Unlocking the Power of TikTok Ads

At Llama Lead Gen, we understand our target customers' pain points when it comes to TikTok Ads. Many businesses struggle to create effective TikTok ad campaigns because they don't understand the platform's unique features and trends. They may also be hesitant to invest in TikTok Ads because they are unsure if they will see a return on their investment.


However, we have seen firsthand the success that TikTok Ads can bring to businesses. By leveraging TikTok's engaging features, such as sound and effects, and incorporating popular TikTok trends and challenges, businesses can create ads that capture users' attention and resonate with them.


Furthermore, TikTok Ads can be a cost-effective way to reach new audiences. TikTok's algorithm is designed to show users content that they are likely to engage with, which means that businesses can reach a wider audience without having to spend a lot of money on ad targeting.


At Llama Lead Gen, we work closely with our clients to understand their specific marketing goals and create custom TikTok ad campaigns that achieve those goals. We also provide ongoing support and optimization to ensure that our client's campaigns continue to perform well.


By sharing our insights and expertise, we hope to help businesses understand the value of TikTok Ads and how they can leverage the platform to achieve their marketing goals. We believe that TikTok Ads can be a powerful tool for businesses of all sizes and industries, and we are committed to helping our clients succeed on the platform.

What kind of ads work best on TikTok?
Chapter 2

What kind of ads work best on TikTok?

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The kind of ads that work best on TikTok are those that are creative, engaging, and tailored to TikTok's unique audience. Here are the top parameters that determine what kind of ads work best on TikTok:


Content that aligns with TikTok trends and challenges


Attention-grabbing visuals and sound effects


Authentic and relatable content


Short and snappy ad length


Clear and concise call-to-action

By creating ads that align with these parameters, businesses can create TikTok ad campaigns that resonate with users and drive engagement. In the next section, we will dive deeper into each of these parameters and provide real examples of successful TikTok ad campaigns.

What makes these 5 TikTok Ads examples worth considering?

We carefully selected the following TikTok Ads examples based on the criteria that make TikTok Ads successful. Here are the key parameters we used to choose these examples:


Content that aligns with TikTok trends and challenges

TikTok is all about trends and challenges, so it's important for businesses to create ads that align with these trends. This means staying up-to-date on the latest TikTok trends and incorporating them into your ad content. By doing so, you can create ads that feel fresh and relevant to TikTok users.


Attention-grabbing visuals and sound effects

TikTok is a visual and auditory platform, so it's important to create ads that are visually striking and feature engaging sound effects. This can include using bright colors, bold typography, and high-quality video footage to capture users' attention.


Authentic and relatable content

TikTok users value authenticity and relatability, so it's important for businesses to create ads that feel genuine and relatable. This can involve using real people and situations in your ads, as well as incorporating humor and lightheartedness into your content.


Short and snappy ad length

TikTok is known for its short-form content, so it's important to keep your ads short and to the point. The ideal length for a TikTok ad is between 5 and 15 seconds, which gives you enough time to get your message across without losing users' attention.


Utilize user-generated content (UGC)

Utilizing user-generated content (UGC) is especially important for TikTok Ads, as the platform thrives on user-generated trends and challenges. By incorporating UGC into your TikTok ads, you can tap into the creativity of TikTok's user base and create content that feels authentic and engaging to users. Additionally, UGC can help your brand feel more relatable and approachable, as it showcases real people using and interacting with your products or services. Overall, UGC is a powerful tool for creating effective TikTok ad campaigns that resonate with users and drive results.


Reflect your brand’s personality

Reflecting your brand's personality is crucial for TikTok Ads, as the platform values authenticity and creativity. By showcasing your brand's unique personality in your TikTok ads, you can create content that feels genuine and relatable to users. This can involve incorporating humor, playfulness, and creativity into your ads, as well as showcasing your brand's values and mission. By staying true to your brand's personality and voice, you can create TikTok ads that feel authentic and engaging to users, ultimately driving more successful ad campaigns.


Clear and concise call-to-action

Finally, it's important to include a clear and concise call-to-action in your TikTok ads. This can involve directing users to a specific landing page, encouraging them to follow your TikTok account, or prompting them to make a purchase. By including a clear call-to-action, you can increase the effectiveness of your TikTok ad campaign.

Each of the following TikTok Ads examples excels in one or more of these parameters, making them worth considering for businesses looking to create successful TikTok ad campaigns. By examining these examples, businesses can gain valuable insights into how to create TikTok ads that engage users and drive results.

5 TikTok Ads Examples Worth Considering
Chapter 3

5 TikTok Ads Examples Worth Considering


1. TikTok Ads for Generating Awareness

Creatives: The TikTok ad opens with a diverse group of people engaging in various activities while wearing masks and practicing social distancing. The visuals are accompanied by upbeat music and text overlays that highlight the importance of COVID vaccination.

Objective: Inform and educate vaccine hesitant audiences about the COVID-19 vaccine and drive traffic to reputable sources from which to conduct research in one of the largest digital marketing campaigns in history.

Criteria demonstrated: The ad effectively utilizes engaging visuals, relatable scenarios, and informative text overlays to capture the attention of the target audience. It addresses common concerns and misconceptions surrounding the vaccine, providing factual and concise responses to promote education and awareness.

Success factors: The ad's success lies in its ability to leverage the popularity and reach of TikTok to connect with a younger audience. By combining vibrant visuals, catchy music, and informative text, the ad effectively communicates the importance of the COVID vaccine in a format that resonates with TikTok users. It also creates an emotional appeal by featuring healthcare professionals and essential workers, fostering a sense of community responsibility and encouraging viewers to take action.

2. TikTok Ads for Driving App Downloads

Creatives: The TikTok ad features a user-generated content (UGC) video of a woman sharing her personal mental health journey using the Healthread app. She talks about the positive impact the app has had on her well-being and highlights key features while demonstrating its usability.


Objective: The primary objective of this TikTok ad is to increase app downloads and drive user engagement for the Healthread app. By showcasing a real user's experience and emphasizing the app's benefits, it aims to generate interest and encourage viewers to download and explore the app.


Criteria demonstrated: This UGC TikTok ad effectively demonstrates the app's features and benefits through the authentic storytelling of a user. It showcases how the app provides a platform for individuals to openly discuss their mental health, find support, and discover resources for their well-being.

Success factors: The success of this TikTok ad lies in the relatability and authenticity of the user-generated content. The woman's genuine experience and positive testimonial create a sense of trust and credibility among viewers. Additionally, the concise format and visually engaging nature of TikTok make the ad easily shareable, increasing its potential reach and impact.

3. TikTok Ads to Promote a Giveaway

Creatives: The TikTok ad features an attention-grabbing video showcasing the Parchment platform and its scholarship giveaway. It includes visuals of students celebrating their college dreams and highlights the ease of applying for the giveaway through Parchment's user-friendly interface.


Objective: The primary objective of this TikTok ad is to encourage viewers to apply for the Parchment scholarship giveaway. The ad aims to generate interest and engagement by emphasizing the benefits of early planning and the opportunity to make college dreams a reality through financial support.

Criteria demonstrated: It highlights the importance of early planning for college, showcases the user-friendly interface of the platform, and emphasizes the ease of applying for the scholarship giveaway.

Success factors: The ad aims to generate interest and engagement among students, increasing the number of giveaway applications. The visually appealing and engaging nature of TikTok, combined with the clear call-to-action in the ad, helps drive viewers to take the desired action of applying for the giveaway.