We Are A Premier TikTok Marketing Agency
As a leading social media marketing company, Llama Lead Gen has unique experience working with TikTok to build successful campaigns around driving qualified leads to your business and building brand awareness.
Whether you’re new to advertising on TikTok, have tried running campaigns with lackluster results, or are just looking for an expert to build and optimize your TikTok marketing campaigns, we can help.
Our TikTok Marketing Service Plans
Targeting Audience Analysis
Writing TikTok Ad Copy
TikTok Trending Hashtag Creation & Research
TikTok Trending Sounds Research
TikTok Ads Campaign Builds
TikTok Ads Management
Pixel and Tag Setup
A/B Testing and Optimizations
Detailed Reporting & Action Plan
Everything in Alpaca, PLUS:
Media & Content Development Plans
Building Content Calendar
Organic Social Media Marketing Strategy
Developing TikTok Ad Creatives
Social Video Production (:06 - :60)
Everything in Llama, PLUS:
Holistic Digital Marketing Strategy
Marketing and Sales Funnel Development
Crafting Organic Social Posts
Organic Social Media Management
Influencer Marketing & Management
How we drive results with TikTok marketing
Video content that builds brand momentum
Although TikTok is one of the newest social media platforms, it has matured considerably in the past few years. It has not yet reached the popularity of Facebook or Instagram, but TikTok is still a viable (and even more exciting) marketing channel for brands.
Video content is endemic to the TikTok platform, which has been called the “future of video marketing.” Because of how important video is for the platform, driving results with TikTok marketing is about maximizing the effectiveness of the branded video content we’ll help you create.
Although TikTok has been increasing the length of its video content formats, people have short attention spans, and it’s best to get the attention of your target audience in the first three seconds. In order to get your message across in such a short time, you need to be creative with your content and ensure that you are getting people’s attention immediately.
Strategic & cost-effective TikTok marketing
TikTok has an impressive reach and can be used for various purposes, such as brand awareness campaigns measured in video views. But above all else, TikTok is a really good platform for top-of-the-funnel campaigns (TOFU campaigns) as part of a strategic marketing funnel.
TikTok is fantastic for brand awareness campaigns because the platform is optimized for high numbers of video views while keeping costs down (around Facebook/ Instagram levels, if not cheaper). In our experience, awareness campaigns with under $2 or even $1 CPC are relatively common.
This allows you to create a TOFU campaign, run it for a month, and then progressively narrow down your audience by targeting only those members who engaged with your content for your follow-up campaigns.
This approach is often called remarketing, and TikTok, compared to other advertising platforms, allows you to accelerate this process of moving people through your marketing funnel even faster.
List building and lead magnets
TikTok marketing is not only about targeting the right audience but also about understanding what kind of content they are looking for. This gives for the first time the ability for SMBs to pay a little money to get started and get a lot of value and attention from it.
If your business process relies on list-building, TikTok marketing can help you generate a list of large enough size to eventually move lower down the funnel, faster, and with much lower upfront investment compared to other platforms.
Proven audience targeting
Targeting is also unique on TikTok. Its algorithm is pretty good at targeting the right audience, making it easy for brands to reach and maximize video views within their desired demographics. In our campaigns, we strive to ensure that your ads are relevant to your target audience while keeping the top-of-the-funnel campaigns as broad as possible.
We experiment with the built-in targeting functionality (interest targeting, geo-targeting, age, etc.) until we strike the right balance. In our experience, TikTok has one of the industry's best targeting algorithms– compared to that of Facebook/ Instagram.
This allows us to create holistic marketing funnels, which we generally recommend for most businesses, although there are cases where directly targeting users with buyer intent makes the most sense. In that case, you should expect the cost to rise slightly compared to the multi-step approach.
Evergreen content as a marketing investment
The TikTok marketing landscape is ever-changing. In this complex environment, we strive to create authentic content that stands the test of time. Because trends that were popular three months ago are not relevant today, brands struggle to create content fast enough in order to stay relevant.
Our approach is different. Although we always stay informed of the latest TikTok marketing trends, we believe that evergreen content is the safest bet for brands that want their marketing campaigns to remain relevant and work equally well on the day of the launch as well as six months down the road.
User-generated content holds the key to success
For your evergreen marketing campaigns to succeed, we believe that user-generated content is key. If you are in an industry where everything about creating authentic video content seems uncertain, user-generated content (UGC) often is the solution. A single video can be split into shorter, one-minute videos, creating a story campaign that deepens the audience's challenges in an authentic way.
In the B2B industry, and especially for B2B SaaS companies, TikTok offers a way to promote content such as user testimonials and product demos in a video-native, easy-to-digest format for the first time. The potential of this evergreen video content is further amplified by TikTok’s best-in-class ad targeting.
We worked with a leading service provider in education technology to create a mini-campaign with a real person using their platform, allowing them to tap into and amplify user-generated content in a way that would have been impossible before TikTok. Our campaign allowed the client to very clearly getting quickly into the challenge their audience was facing, then dig in and dive deeper into how their service was a solution to their problems.
Our process: How do TikTok marketing services work?
The first order of business when it comes to TikTok advertising is building a marketing strategy that’s tailored to a TikTok audience. This includes an analysis of the ads that your competitors are running, an in-depth review of potential hashtags and interest groups that we can target, ad copy and creative suggestions, and more.
creation of ad copy and creatives
Identifying ad copy that will resonate with a TikTok audience will be essential. We'll write all the copy, and create images, videos, and/or carousel creatives that communicate what’s most important about your product/service offering in a clear and engaging manner.
building your TikTok campaigns
We’ll set up your TikTok Ads Manager account, campaigns, ad groups, and ads, scope out your target audiences, set bids and budgets, and implement your TikTok pixel to track and measure ROI.
email nurture and funnel creation
We’ll build a marketing funnel with multiple touchpoints to nurture leads and draw them to your desired CTA. Then we’ll craft email nurture sequences that carry each lead through the funnel, educating and informing them throughout the lifecycle of your TikTok advertising campaign.
marketing automation and crm analysis
We’ll connect and integrate all of your marketing and sales tools to be sure that each lead is properly captured within your CRM, assign leads to your salespeople as needed, and build marketing automation (such as chatbots) to scale inbound marketing efforts.
launching and managing your campaigns
We’ll monitor your TikTok ad campaigns, A/B testing various elements, and optimize based on performance. We’ll also provide you with a thorough breakdown of campaign performance through detailed reporting dashboards.
Rinse and Repeat!
Capitalizing on successfully performing ads, we’ll create retargeting and lookalike campaigns for potential customers who’ve shown interest but haven’t yet engaged with your business. We’ll also be able to identify additional growth areas based on performance, insights, and marketing goals.
What do our TikTok marketing services include?
Our TikTok marketing services are designed to help you reach your goals. Whether your goal is to increase brand awareness, drive more traffic to your website, or grow your following, we’ve got the right solution for you.
We can help with all of these goals and more by providing three core areas of service: TikTok Creative and Ad Copy, TikTok Advertising Campaign Builds, and Monthly TikTok Marketing Management. Here’s a detailed description of what’s included in each of these areas:
TikTok Creative and Ad Copy
(pre-launch: 2-4 weeks in tandem with campaign builds)
Generating content themes based on the target audience (i.e., what they care about, why they care, what is the selling point/value prop? etc.)
Creating ad copy and specific messaging for each target audience (subject, body, closing statement/hooks, CTAs)
Designing creative assets or tweaking mock-ups of existing creatives to promote (images/videos with CTAs)
Pairing creatives (images/videos) with ad copy to ensure synergies
Tweaking messaging on landing pages that we will be driving to (if necessary)
Creating lead gen forms to capture users’ information to schedule a call (if we are using lead gen forms instead of driving to LPs)
Tweaking or providing suggestions and optimizations for the landing pages or main website domain to include a clear CTA and messaging (if needed)