We Are A Premier TikTok Marketing Agency
As a leading social media marketing company, Llama Lead Gen has unique experience working with TikTok to build successful campaigns around driving qualified leads to your business and building brand awareness.
Whether you’re new to advertising on TikTok, have tried running campaigns with lackluster results, or are just looking for an expert to build and optimize your TikTok marketing campaigns, we can help.
Our TikTok Marketing Service Plans
Targeting Audience Analysis
Writing TikTok Ad Copy
TikTok Trending Hashtag Creation & Research
TikTok Trending Sounds Research
TikTok Ads Campaign Builds
TikTok Ads Management
Pixel and Tag Setup
A/B Testing and Optimizations
Detailed Reporting & Action Plan
Everything in Alpaca, PLUS:
Media & Content Development Plans
Building Content Calendar
Organic Social Media Marketing Strategy
Developing TikTok Ad Creatives
Social Video Production (:06 - :60)
Everything in Llama, PLUS:
Holistic Digital Marketing Strategy
Marketing and Sales Funnel Development
Crafting Organic Social Posts
Organic Social Media Management
Influencer Marketing & Management
How we drive results with TikTok marketing
Video content that builds brand momentum
Although TikTok is one of the newest social media platforms, it has matured considerably in the past few years. It has not yet reached the popularity of Facebook or Instagram, but TikTok is still a viable (and even more exciting) marketing channel for brands.
Video content is endemic to the TikTok platform, which has been called the “future of video marketing.” Because of how important video is for the platform, driving results with TikTok marketing is about maximizing the effectiveness of the branded video content we’ll help you create.
Although TikTok has been increasing the length of its video content formats, people have short attention spans, and it’s best to get the attention of your target audience in the first three seconds. In order to get your message across in such a short time, you need to be creative with your content and ensure that you are getting people’s attention immediately.
Strategic & cost-effective TikTok marketing
TikTok has an impressive reach and can be used for various purposes, such as brand awareness campaigns measured in video views. But above all else, TikTok is a really good platform for top-of-the-funnel campaigns (TOFU campaigns) as part of a strategic marketing funnel.
TikTok is fantastic for brand awareness campaigns because the platform is optimized for high numbers of video views while keeping costs down (around Facebook/ Instagram levels, if not cheaper). In our experience, awareness campaigns with under $2 or even $1 CPC are relatively common.
This allows you to create a TOFU campaign, run it for a month, and then progressively narrow down your audience by targeting only those members who engaged with your content for your follow-up campaigns.
This approach is often called remarketing, and TikTok, compared to other advertising platforms, allows you to accelerate this process of moving people through your marketing funnel even faster.
List building and lead magnets
TikTok marketing is not only about targeting the right audience but also about understanding what kind of content they are looking for. This gives for the first time the ability for SMBs to pay a little money to get started and get a lot of value and attention from it.
If your business process relies on list-building, TikTok marketing can help you generate a list of large enough size to eventually move lower down the funnel, faster, and with much lower upfront investment compared to other platforms.
Proven audience targeting
Targeting is also unique on TikTok. Its algorithm is pretty good at targeting the right audience, making it easy for brands to reach and maximize video views within their desired demographics. In our campaigns, we strive to ensure that your ads are relevant to your target audience while keeping the top-of-the-funnel campaigns as broad as possible.
We experiment with the built-in targeting functionality (interest targeting, geo-targeting, age, etc.) until we strike the right balance. In our experience, TikTok has one of the industry's best targeting algorithms– compared to that of Facebook/ Instagram.
This allows us to create holistic marketing funnels, which we generally recommend for most businesses, although there are cases where directly targeting users with buyer intent makes the most sense. In that case, you should expect the cost to rise slightly compared to the multi-step approach.
Evergreen content as a marketing investment
The TikTok marketing landscape is ever-changing. In this complex environment, we strive to create authentic content that stands the test of time. Because trends that were popular three months ago are not relevant today, brands struggle to create content fast enough in order to stay relevant.
Our approach is different. Although we always stay informed of the latest TikTok marketing trends, we believe that evergreen content is the safest bet for brands that want their marketing campaigns to remain relevant and work equally well on the day of the launch as well as six months down the road.
User-generated content holds the key to success
For your evergreen marketing campaigns to succeed, we believe that user-generated content is key. If you are in an industry where everything about creating authentic video content seems uncertain, user-generated content (UGC) often is the solution. A single video can be split into shorter, one-minute videos, creating a story campaign that deepens the audience's challenges in an authentic way.
In the B2B industry, and especially for B2B SaaS companies, TikTok offers a way to promote content such as user testimonials and product demos in a video-native, easy-to-digest format for the first time. The potential of this evergreen video content is further amplified by TikTok’s best-in-class ad targeting.
We worked with a leading service provider in education technology to create a mini-campaign with a real person using their platform, allowing them to tap into and amplify user-generated content in a way that would have been impossible before TikTok. Our campaign allowed the client to very clearly getting quickly into the challenge their audience was facing, then dig in and dive deeper into how their service was a solution to their problems.
Our process: How do TikTok marketing services work?
The first order of business when it comes to TikTok advertising is building a marketing strategy that’s tailored to a TikTok audience. This includes an analysis of the ads that your competitors are running, an in-depth review of potential hashtags and interest groups that we can target, ad copy and creative suggestions, and more.
creation of ad copy and creatives
Identifying ad copy that will resonate with a TikTok audience will be essential. We'll write all the copy, and create images, videos, and/or carousel creatives that communicate what’s most important about your product/service offering in a clear and engaging manner.
building your TikTok campaigns
We’ll set up your TikTok Ads Manager account, campaigns, ad groups, and ads, scope out your target audiences, set bids and budgets, and implement your TikTok pixel to track and measure ROI.
email nurture and funnel creation
We’ll build a marketing funnel with multiple touchpoints to nurture leads and draw them to your desired CTA. Then we’ll craft email nurture sequences that carry each lead through the funnel, educating and informing them throughout the lifecycle of your TikTok advertising campaign.
marketing automation and crm analysis
We’ll connect and integrate all of your marketing and sales tools to be sure that each lead is properly captured within your CRM, assign leads to your salespeople as needed, and build marketing automation (such as chatbots) to scale inbound marketing efforts.
launching and managing your campaigns
We’ll monitor your TikTok ad campaigns, A/B testing various elements, and optimize based on performance. We’ll also provide you with a thorough breakdown of campaign performance through detailed reporting dashboards.
Rinse and Repeat!
Capitalizing on successfully performing ads, we’ll create retargeting and lookalike campaigns for potential customers who’ve shown interest but haven’t yet engaged with your business. We’ll also be able to identify additional growth areas based on performance, insights, and marketing goals.
What do our TikTok marketing services include?
Our TikTok marketing services are designed to help you reach your goals. Whether your goal is to increase brand awareness, drive more traffic to your website, or grow your following, we’ve got the right solution for you.
We can help with all of these goals and more by providing three core areas of service: TikTok Creative and Ad Copy, TikTok Advertising Campaign Builds, and Monthly TikTok Marketing Management. Here’s a detailed description of what’s included in each of these areas:
TikTok Creative and Ad Copy
(pre-launch: 2-4 weeks in tandem with campaign builds)
Generating content themes based on the target audience (i.e., what they care about, why they care, what is the selling point/value prop? etc.)
Creating ad copy and specific messaging for each target audience (subject, body, closing statement/hooks, CTAs)
Designing creative assets or tweaking mock-ups of existing creatives to promote (images/videos with CTAs)
Pairing creatives (images/videos) with ad copy to ensure synergies
Tweaking messaging on landing pages that we will be driving to (if necessary)
Creating lead gen forms to capture users’ information to schedule a call (if we are using lead gen forms instead of driving to LPs)
Tweaking or providing suggestions and optimizations for the landing pages or main website domain to include a clear CTA and messaging (if needed)
sample of Ads created:
TikTok Advertising Campaign Builds
(pre-launch: 2-4 weeks in tandem with creatives/messaging)
Scoping out your target audiences - channel-specific targeting, lookalike audiences, and ABM lists
Budgeting (both daily and total budget per month)
Forecasting based on benchmarks for your industry
Estimated reach - how many people in your target can we reach
Bid prices - setting optimal bids based on campaign goals and industry averages
Ad sets - setting up campaigns in a structure based on your end goals
Installing pixels to gather data on target audiences and measure ROI and effectiveness of ad campaigns
Inclusion of remarketing, account-based marketing, and/or lookalike audiences
Creating conversion actions and values to trend towards and ensuring UTM parameters are in place
Consultation and final updates before we launch
(post-launch: monthly retainer)
Optimizing and analyzing reporting performance throughout the lifecycle of the campaign
Campaign management, bids strategy adjustment, A/B testing, and optimizations
Revisions needed and creative swaps/ad refreshes
Detailed reporting dashboards including key performance metrics, insights, and analytics
Calls to review (normally bi-weekly) and consultation on what's working/what we need to change, etc.
Technical support (if necessary)
Possible remarketing and retargeting campaigns once we’ve obtained enough audience size
Other platforms to explore, campaigns, and audiences to market to
Growth areas: analysis of the current campaigns and what to improve upon
Why is Llama Lead Gen one of the leading TikTok marketing companies?
We worked with the Ad Council to build and manage one of the largest marketing campaigns in history. As part of the COVID-19 vaccine campaign, we’ve reached over 7 million people on TikTok across the United States and spent over 1 million USD on TikTok marketing campaigns generating over 1,800 new leads.
created and counting
Additional Digital Marketing Services from Llama Lead Gen
Most of our clients see the best marketing results and advertising ROI by working with additional marketing and advertising channels, such as Facebook, Instagram, or Linkedin.
In addition to our TikTok marketing services, we offer other platform and industry-specific marketing services. Discover our services range, read our case studies, or get in touch with a Llama to discuss how a holistic digital marketing strategy could look for your business.
Two unconventional ways TikTok marketing can generate results for your business
How is TikTok different, and what do you need to do to market your business effectively?
TikTok is an app that allows users to create and share short videos. It was released in 2016 by the Chinese company ByteDance which also operates the app Douyin. TikTok has become popular for its unique features, such as lip-sync, filters, and the ability to share videos with friends. It boasts a user base of over 500 million monthly active users, which means that it has the scale of an established platform like Instagram but is not yet saturated with advertisers. This creates tremendous opportunities for brand growth but also comes with some unique challenges. Here are two ways TikTok marketing can make a difference and generate results for your business:
In the last couple of years, more and more brands started noticing their target audiences shifting their time and attention from Facebook and Instagram to TikTok and slowly started to enter the TikTok marketing arena.
TikTok is the first video-native social media platform to gain mass adoption, and we’ve found that the traditional ad formats don’t perform as well in this new marketing environment. Creating authentic and engaging video content is the key to effective digital marketing campaigns on TikTok, but this kind of content is not as easy to create without the right kind of guidelines and expertise. Because of this, there’s still a first-movers advantage, and brands that can successfully utilize TikTok marketing open themselves up to significant opportunities.
TikTok allows you to utilize your untapped content potential
One of the most frequent questions we get is how a SaaS or B2B brand can utilize TikTok video marketing. What we can say from our experience is that most B2B brands have untapped content potential in the form of user testimonials and product demo walkthroughs. This content is more difficult to produce, and thus it’s often overlooked in favor of easier to make but less engaging and digestible content formats.
Why you should choose Llama Lead Gen for your TikTok marketing campaigns
You want to save time
You want to save time and unburden your team with complex marketing strategies, TikTok advertising tactics, and execution they may not fully understand. Partnering with Llama Lead Gen will allow us to support you with an end-to-end TikTok marketing strategy and implementation, or just those missing bits that will allow your internal team to hit the ground running.
You are looking for better results
If you haven't found the results you're looking for yet, then we should talk. Our best customers understand the power of digital advertising and know that it takes time to perfect. This should be seen as a long-term part of your marketing strategy, not a quick fix. Our approach at Llama Lead Gen is holistic; we believe in a full-strategy approach, and our campaigns don’t usually involve just TikTok. We focus on objectives, choosing the right channel for each part of the job based on data.
You need to keep up with the competition
Many companies start thinking about TikTok marketing in order to keep pace with fast-moving, savvy competitors. Because TikTok is a new platform in marketing/advertising campaigns, some other partners might not have had an opportunity to do TikTok before. We’ve been in the trenches, A/B testing TikTok marketing campaigns since the beginning. Therefore we are confident that working with us will save you both time and money.
You lack the internal resources
Lacking the internal resources and expertise to carry out a successful digital marketing strategy can be tricky for a holistic marketing approach. The leads that come from one strategy will be different than the leads you get from another, so the best marketing programs include a mix of effective strategies (which we will provide) rather than putting all your eggs in one basket.
You want to work with the best
You want expert, results-oriented work that aligns with your business objectives. You are confident that LLG has been named one of the top digital marketing companies by Clutch. That being said, if you’re bargain hunting for leads or expect to see ROI faster than your normal sales process (i.e., you have a typical sales cycle of 9 months but want to see revenue within the first 3-4 months), LLG is probably not for you.
What determines the cost of our TikTok marketing agency services?
Our TikTok marketing agency services are priced on a case-by-case basis. We offer a variety of packages that are customized for different budgets and needs, and the cost of the service is determined by the specific statement of work.
The cost of your project also depends on what you intend to do with TikTok. For example, if you are using TikTok for branding purposes and want to create a campaign targeted toward a specific audience, then our team will require more effort.
We can provide you full service (end-to-end campaign creation and management) or supplement your internal team with guidelines and assistance for jump-starting your TikTok marketing campaign. Generally, the creative portion of a project bears the majority of the cost compared to other campaign aspects such as:
TikTok marketing strategy
Content and ad copy
TikTok campaign build
The creative portion of our TikTok marketing agency services includes:
Providing guidelines for the creation of UGC (user-generated content)
Working with your customer base to create UGC video content, or
Providing guidelines on how to conduct these interviews and create the videos yourself
Contact us today for more information and a complete statement of work (SOW) with pricing that is tailored to your specific needs and TikTok marketing campaign goals.
Reasons to invest in professional TikTok marketing services
You need to keep up with the competition
If reaching your target audience has become more difficult over time, our professional TikTok marketing services might be what you’ve been looking for. It’s no secret that consumers are shifting and distributing their time and attention between various platforms.
Chances are that your target audience is spending less and less time on Facebook and Instagram, and TikTok marketing could play a central role in a multichannel marketing approach for your brand.
More power for experienced advertisers
TikTok offers new opportunities for advertisers, including different ad formats like video ads with sound for advertising products and services. Our TikTok marketing professionals have been in the trenches testing TikTok marketing strategies before TikTok marketing was even a thing.
Tired of Facebook & Instagram’s policies
If you are an e-commerce brand (and not only) running Facebook and Instagram campaigns for a long time, chances are that you are looking for a change. It’s no secret that Facebook and Instagram advertiser policies have become increasingly difficult to navigate, and every new campaign often requires you to overcome several roadblocks.
Access to industry-leading expertise, tools, and data insights
As a TikTok marketing agency, we have to ensure that we’re fully equipped with the right tools to get the job done. This means training our team, investing in technology, and hiring creative talent. It is important that TikTok marketing professionals understand why their clients are investing in professional TikTok marketing services. We believe that the answer is threefold: authenticity, creativity, and engagement.