Webinar Marketing Services
Marketing with webinars has become increasingly relevant for your business's success. As a leading social media marketing company, Llama Lead Gen has unique experience working with webinars to build successful funnels for driving qualified leads to your business, instructing, demonstrating, and educating.
Whether you’re new to Webinars, have tried them with lackluster results, or are just looking for an expert to lay out the framework for your webinars, we can help.
How Llama Lead Gen's webinar marketing services can help you reach your business objectives?
Proven & Cost-Effective Webinar Promotion Process
Experienced in Planning, Promoting, & Executing Strategies
Webinar Marketing That Lead to Positive Brand Awareness & Leads
our webinar Marketing resources
Our Webinar Marketing Process
The first order of business when it comes to Webinars is building a marketing strategy that’s tailored to your audience. This includes an analysis of the webinars that some of your competitors are running, an in-depth review of potential value propositions, educational content, and more.
creation of webinar promotion ads
Identifying ads & copy that will resonate with your audience will be essential. We'll write all the copy, and create images, videos that communicate what’s most important about your product/service offering in a clear and engaging manner.
building your Webinar campaigns
We’ll set up your promotional campaigns and ads, scope out your target audiences, set bids and budgets, along with your webinar hosting platform setup.
email nurture and funnel creation
We’ll build a marketing funnel with multiple touchpoints to nurture leads and draw them to your desired CTA. Then we’ll craft email nurture sequences that carry each lead through the funnel, educating and informing them throughout the lifecycle of your webinar marketing campaign.
marketing automation and crm analysis
We’ll connect and integrate all of your marketing and sales tools to be sure that each lead is properly captured within your CRM, assign leads to your salespeople as needed, and build marketing automation (such as chatbots) to scale inbound marketing efforts.
launching and managing your campaigns
We’ll manage & monitor your promotional campaigns and optimize based on performance. We’ll also provide you with a thorough breakdown of webinar performance through detailed reporting dashboards.
Rinse and Repeat!
Capitalizing on successful webinars, we’ll create retargeting and lookalike campaigns for potential customers who’ve shown interest but haven’t yet engaged with your business. We’ll also be able to identify additional growth areas based on performance, insights, and marketing goals.
Webinar Examples and Reporting
Can You Target Groups With Linkedin Ads?Yes! As mentioned above, LinkedIn supports groups targeting. Groups can be a great way to target a highly engaged audience of LinkedIn users because most people that are part of groups engage with the platform more frequently, so you have a better chance of reaching them.
Can You Target Individuals on Linkedin?Yes! You can either upload an email list and LinkedIn will match back to each of their LinkedIn profiles, or a company list and instead of just targeting John Doe, Sales Manager at Company X, you can target all Sales Managers at Company X. You can also use LinkedIn targeting which is highly effective.
How is LinkedIn Ads targeting better than Facebook ad targeting?For business owners, heads of marketing, founders, and CEOs, advertising on LinkedIn is going to be your best bet to promote your company, product, or service offering (especially for lead generation in B2B markets). We dive into the targeting differences between LinkedIn and Facebook in our Social Media Marketing Guide. What makes marketing on LinkedIn unique is that it allows you to target by company lists (something that Facebook and other social media networks do not offer). You can upload a company list, which enables you to target specific individuals at a company. All social media networks will allow you to upload email lists, but company lists can expand your reach even more.
How Can I Use LinkedIn Matched Audiences?Using LinkedIn Matched Audiences in your ad campaigns are a great way to narrow down to either a list of prospects you have, a list of companies, previous customers, “abandoned cart or drop-off” leads, or people who visited your website but then bounced. Here’s a step by step to set up your matched audiences: Click the Account Assets drop-down within Campaign Manager and select Matched Audiences Select Create an Audience and then you have a selection of options in the drop-down menu: Follow the instructions within each
How Can I Target a List of Companies I Have?Step 1: Add the Companies If you have less than 300 companies you want to target, then you can simply add in each company by their company name. If you have more than 300 companies, download LinkedIn’s Company List upload template. This is important because although you might have your own excel file or google sheet, LinkedIn has a specific format you need to replicate in order to upload. It’s easiest to simply copy and paste your company list into LinkedIn’s formatting. Step 2: Fill in the Following Information Into The .CSV File company name, company website, company email domain, LinkedIn company page URLurl, stock symbol, industry, city, state, company country, and zip code. *It’s okay if you do not have all of the following information. Usually, it is fine to simply have the name of the company and their company page URL. What LinkedIn will do is match what you have with their system internally to use for your marketing campaigns. Step 3: Make Sure to Save As a .CSV File LinkedIn does not allow standard .xlsx file formatting. Step 4: Upload Your Company List .CSV File to Linkedin Step 5: Wait for LinkedIn to Match Your Company List Upload Back to the LinkedIn Company Pages This process generally takes anywhere from 24-48 hours to process. For more extensive lists, expect a longer wait time. While you are waiting, and when you first upload, you’ll see the ‘audience building’ indicators and that your company list size is too small (<300). Step 6: Once Finished, You Can See That Your Audience Is Now Ready and the Results of Your List Upload, Including the Following Information: Match rate - how many of the companies you provided in which LinkedIn was able to match back to (which you can now target) Audience size - the number of people who work at those companies which you can now target in your campaigns Step 7: Add Your Newly Created Company List As a Target in Your Campaign
How Can I Target a List of Emails I Have?Step 1: Upload the Emails If you have less than 300 emails you want to target, then you cannot use LinkedIn’s email list upload feature. If you have more than 300 emails, download LinkedIn’s Email List upload template. *This is important because although you might have your own excel file or google sheet, LinkedIn has a specific format you need to replicate in order to upload. It’s easiest to simply copy and paste your email list into LinkedIn’s formatting. Step 2: Fill in the Following Information Into The .CSV File email, first name, last name, job title, employee company, country, apple id, and google id. *It’s okay if you do not have all of the following information. Usually, it is fine to simply have the email, first name, and last name. What LinkedIn will do is match what you have with their system internally to use for your marketing campaigns. To note: most people use their personal emails to sign up for LinkedIn, so although you might have their work email, it might be better to include their personal email instead. Step 3: Make Sure to Save As A .CSV File LinkedIn does not allow standard .xlsx file formatting. Step 4: Upload Your Email List .CSV File to LinkedIn Step 5: Wait for LinkedIn to Match Your Email List Upload Back to the Linkedin Profiles This process generally takes anywhere from 24-48 hours to process. For more extensive lists, expect a longer wait time. While you are waiting, and when you first upload, you’ll see the ‘audience building’ indicators and that your company list size is too small (<300). Once Finished, You Can See That Your Audience Is Now Ready and the Results of Your List Upload, Including the Following Information: Match rate - how many of the emails you provided in which LinkedIn was able to match back to LinkedIn profiles (which you can now target) Audience size - the number of people which you can now target in your campaigns Step 6: Add Your Newly Created Email List As a Target in Your Campaign
Why should I choose a webinar
marketing company like yours?
You want to save time and unburden your team with complex marketing strategies, webinar tactics, and execution they may not fully understand
You haven't found the results you're looking for yet
You need to keep pace with fast-moving, savvy competitors
You lack the internal resources and expertise to carry out a successful webinar marketing campaign
You want expert, results-oriented work that aligns with your business objectives
You place confidence in the fact that LLG has been named one of the top digital marketing companies by Clutch for several years in a row
What you need to know:
Our best customers understand the power of digital advertising, and know that it takes time to perfect. This should be seen as a long-term part of your marketing strategy, not a quick fix.
The leads that come from one strategy will be different than the leads you get from another; the best marketing programs include a mix of effective strategies (which we will provide), rather than putting all your eggs in one basket
If you’re bargain hunting for leads or expect to see ROI faster than your normal sales process (i.e., you have a typical sales cycle of 9 months, but want to see revenue within the first 3-4 months), LLG is probably not for you