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We Are A Premier B2B SaaS Marketing Agency

Welcome to Llama Lead Gen, your trusted B2B SaaS marketing agency with a proven track record in driving qualified leads and building brand awareness through effective campaigns. If you're struggling with lackluster results from your advertising efforts or are new to B2B SaaS marketing, you're in the right place. This page is your one-stop shop for expert advice, success stories, and solutions to your marketing pain points.

Through our proven track record, we have built a reputation as a leading digital marketing company that helps businesses like yours overcome their marketing challenges. On this page, we'll share our expertise and success stories to showcase why we're the experts you can trust to take your B2B SaaS marketing to the next level.


Let us help you unlock the full potential of your marketing efforts. Explore this page to learn more about our services and how we can help you drive qualified leads and build brand awareness through effective campaigns.

17 million

people reached

$8 million


1 million leads

created and counting

B2B SaaS Success Stories

We understand the frustration of ineffective advertising campaigns and the importance of finding a solution that works. That's why we're here to offer our expertise and guide you toward success. Our unique experience working with B2B SaaS companies has equipped us with the tools and strategies necessary to build successful campaigns that achieve real results.

Our B2B SaaS Marketing Plans


  • Account Audit

  • Competitive Analysis

  • Targeting Audience Analysis

  • Writing B2B SaaS Ad Copy​

  • Developing B2B SaaS Ad Creatives

  • B2B SaaS Ads Campaign Builds

  • B2B Saas Ads Management


  • Pixel and Tag Setup

  • A/B Testing and Optimizations


  • Detailed Reporting & Action Plan


Everything in Alpaca, PLUS:

  • Media & Content Development Plans

  • Building Content Calendar

  • Organic Social Media Marketing Strategy


  • Developing B2B SaaS Ad Creatives

  • Social Video Production (:06 - :60)

Llama Herd

Everything in Llama, PLUS:

  • Holistic Digital Marketing Strategy

  • Marketing and Sales Funnel Development

  • Content Refresh

  • Crafting Organic Social Posts

  • Organic Social Media Management


  • Influencer Marketing & Management

Enterprise customer? Book a call!

How our agency drives results with B2B SaaS marketing

Developing a Targeted Lead Generation Strategy for B2B SaaS Companies

At Llama Lead Gen, we know that developing a targeted lead generation strategy is critical for B2B SaaS companies looking to drive sales and grow their business. Here are some key steps we take to develop a targeted lead-generation strategy:


Identifying the target audience: We start by identifying the target audience of our client. We define the ideal customer profile based on factors like company size, industry, job title, and pain points.


Creating targeted content: Once we know our client's target audience, we create content that speaks directly to their needs and pain points. This could include blog posts, case studies, webinars, videos, and more.


Leveraging social media: Social media is a powerful tool for B2B lead generation. We identify the social media platforms our client's target audience is most active on and use them to promote our client's content, engage with potential leads, and drive traffic to our client's website.


Implementing an SEO strategy: Search engine optimization (SEO) is critical for driving organic traffic to our client's website. We ensure that our client's website is optimized for the keywords and phrases their target audience is searching for and focus on creating high-quality backlinks from reputable websites.


Using email marketing: Email marketing is one of the most effective ways to nurture leads and drive conversions. We create targeted email campaigns that are personalized, relevant, and engaging and make sure to track key metrics like open rates and click-through rates.

Using Account-Based Marketing (ABM) to Generate More Targeted Leads for B2B SaaS Companies

At Llama Lead Gen, we also use account-based marketing (ABM) to generate more targeted leads for our B2B SaaS clients. Here's how we use ABM:


Identifying high-value accounts: ABM is most effective when focusing on a small number of high-value accounts. We identify the accounts that are most likely to convert into customers based on factors like company size, industry, and revenue.


Developing personalized content: Once we've identified our client's target accounts, we develop highly personalized content that speaks directly to their needs and pain points. This could include personalized emails, case studies, and webinars.


Leveraging social media: Social media is a powerful tool for ABM. We use social media platforms to engage with key decision-makers at our client's target accounts, share personalized content, and build relationships.


Leveraging retargeting: Retargeting is a powerful way to stay top of mind with our client's target accounts. We use retargeting ads to show personalized content to key decision-makers at our client's target accounts.


Measuring and optimizing: ABM requires a high degree of personalization, so tracking our results and continuously optimizing our campaigns is important. We track key metrics like engagement rates, conversion rates, and customer acquisition cost (CAC) and adjust our approach as needed.


We hope these strategies give you a better understanding of how Llama Lead Gen drives results with B2B SaaS marketing. We're committed to helping our clients achieve their goals and grow their businesses through targeted lead generation and account-based marketing strategies.

Ready to improve your B2B SaaS marketing?

We needed a holdover while we found a full-time equivalent that could manage our paid search, Google Ads, social, LinkedIn, etc. This involved creating a digital marketing strategy for us, building out campaigns and landing pages, executing them, and tracking results. Llama Lead Gen ran our Google Ads and LinkedIn campaigns. They started by leading an audit of our channels and then implemented recommendations based on the audit results. 


I liked that Adam used to work at LinkedIn because we lacked that expertise. After the initial results, I felt confident to let Adam run with the project. We’ve have learned a lot, especially leveraging LinkedIn for campaigns. We performed lots of A/B testing, running hundreds and hundreds of campaigns. it added rigor and effectiveness to each campaign.


They’re open to whatever communication methods we asked for and we used Monday for project management and tracking. Llama Lead Gen had a small team that allowed them to add a personal touch. They were accountable, engaged, and responsive. They were flexible with time zone differences. Adam would make himself available at crazy times of the evening for us. Llama Lead Gen is an organization that I plan to stay close with because you never know when you’ll need additional help. 

Headshot of Negin Kamangar.
Negin Kamangar

Head of SMB Marketing @ Cornerstone OnDemand

What do our B2B SaaS marketing agency services include?

At our SaaS marketing agency, we understand that your business goals are unique. That's why our services are designed to help you reach your specific goals, whether that's increasing brand awareness, generating more traffic to your website, or growing your customer base.

We specialize in B2B SaaS marketing and offer three core areas of service to help you achieve your goals:

Lead Generation Strategy: We work with you to develop a customized lead generation strategy that targets your ideal customer profile. This includes identifying your target audience, creating high-quality content that speaks directly to their needs and pain points, and leveraging social media and email marketing to nurture and convert leads.

PPC Advertising: We offer pay-per-click (PPC) advertising services that are specifically designed for B2B SaaS companies. We create targeted ads that appear on search engines like Google and Bing, as well as on social media platforms like LinkedIn and Facebook, to drive more traffic to your website and generate more leads.

Account-Based Marketing (ABM): ABM is a highly effective strategy for targeting key decision-makers at your ideal customer accounts. We work with you to identify your highest-value accounts, create highly personalized content that speaks directly to their needs, and use a combination of social media, email marketing, and retargeting to engage with these accounts and drive conversions.

Whether you need help with lead generation, PPC advertising, or ABM, our SaaS marketing agency has the expertise and experience to help you achieve your goals. Contact us today to learn more about our services and how we can help you grow your B2B SaaS business.

B2B SaaS Creative and Ad Copy

(pre-launch: 2-4 weeks in tandem with campaign builds)

  • Generating content themes based on the target audience, including their pain points, needs, and interests, as well as the unique value proposition of your B2B SaaS product.

  • Creating ad copy and messaging that speaks directly to each target audience, including subject lines, body copy, closing statements, hooks, and clear calls-to-action (CTAs) that drive conversions.

  • Designing creative assets or tweaking mock-ups of existing creatives to promote your B2B SaaS product effectively, including images, videos, and other visual elements that resonate with your target audience.

  • Pairing creatives (images/videos) with ad copy to ensure a cohesive and compelling message that maximizes engagement and conversions.

  • Tweaking messaging on landing pages that we will be driving to, if necessary, to optimize for conversions and ensure that messaging aligns with the ad copy.

  • Creating lead generation forms to capture users' information and schedule a call, if we are using lead generation forms instead of driving to landing pages.

  • Providing suggestions and optimizations for the landing pages or main website domain, if needed, to ensure a clear call-to-action and messaging that aligns with the ad copy and drives conversions.

sample of Ads created: