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We Are A Premier B2B Lead Generation Marketing Agency

As a premier B2B lead generation marketing agency, our goal is to help businesses achieve their growth objectives by connecting them with high-quality leads that are most likely to convert into customers. With our expertise in marketing and lead generation, we provide a range of services that are tailored to meet the unique needs of each client.

 

Whether you're looking to generate more leads through inbound marketing, outbound marketing, or a combination of both, we have the tools and strategies to help you succeed. We work with businesses across a variety of industries, from small startups to large enterprises, and we pride ourselves on delivering results that exceed our clients' expectations.

 

At our core, we believe that successful B2B lead generation requires a deep understanding of your target audience, a strategic approach to marketing, and a commitment to ongoing optimization and refinement. That's why we work closely with each of our clients to develop a custom lead generation strategy that's designed to meet their unique needs and goals.

 

So if you're looking to take your B2B lead generation efforts to the next level, we're here to help. Contact us today to learn more about our services and how we can help your business grow.

14 million

people reached

$7 million

spent

1 million leads

created and counting

B2B Lead Gen Success Stories

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LLG were able to execute successful paid media campaigns very quickly. Llama Lead Gen has helped us with media planning, copywriting, creative design, landing page design, and campaign optimization. The llamas are efficient, hardworking, and on top of the ball!

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nicole barbuto

Director of Demand Generation @ CreatorIQ

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Our B2B Lead Generation Marketing Plans

Alpaca

  • Account Audit

  • Competitive Analysis

  • Targeting Audience Analysis​

  • Writing B2B Lead Generation Ad Copy

  • Developing B2B Lead Generation Ad Creatives

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  • B2B Lead Generation Ads Campaign Builds

  • B2B Lead Generation Ads Management

 

  • Pixel and Tag Setup

  • A/B Testing and Optimizations

 

  • Detailed Reporting & Action Plan

Llama

Everything in Alpaca, PLUS:

  • Media & Content Development Plans

  • Building Content Calendar

  • Organic Social Media Marketing Strategy

 

  • Developing B2B Lead Generation Ad Creatives

  • Social Video Production (:06 - :60)

Llama Herd

Everything in Llama, PLUS:

  • Holistic Digital Marketing Strategy

  • Marketing and Sales Funnel Development

  • Content Refresh

  • Crafting Organic Social Posts

  • Organic Social Media Management​

Enterprise customer? Book a call!

How our agency drives results with B2B lead generation marketing

At Llama Lead Gen, we drive results with B2B lead generation marketing by taking a strategic approach. Here are some of the key ways we achieve success:

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Understanding your target audience

We believe that effective B2B lead generation starts with a deep understanding of your target audience. We conduct extensive research to identify your ideal customer profile, their pain points, and the channels they use to search for solutions.

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Developing a customized strategy

Once we have a clear understanding of your target audience, we develop a customized B2B lead generation strategy that's tailored to your business goals and budget. We leverage a range of tactics, such as SEO, PPC, content marketing, and social media marketing, to attract, engage, and convert your ideal prospects.

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Creating high-quality content

Content is the backbone of B2B lead generation marketing. We create high-quality, valuable content that resonates with your target audience and positions your business as a thought leader in your industry. This includes blog posts, whitepapers, case studies, webinars, and more.

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Leveraging automation

We use automation tools to streamline our B2B lead generation processes and improve efficiency. This includes lead nurturing campaigns, email marketing automation, and lead scoring to help identify the most qualified leads.

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Continuously optimizing and refining

We believe that B2B lead generation is an ongoing process. We continually monitor and analyze campaign data to identify areas for improvement and make data-driven decisions to optimize our strategies for maximum results.

Strategic & cost-effective B2B lead generation marketing

One of the key challenges of B2B lead generation marketing is balancing the need for quality leads with the costs associated with generating them. At Llama Lead Gen, we understand that every business has a budget, and we strive to deliver cost-effective solutions that deliver results.

 

Here are some of the ways we focus on cost-effectiveness in B2B lead generation marketing:

 

  • Targeted campaigns: We focus on targeting the most qualified leads for your business, which helps reduce costs associated with reaching an audience that may not be interested in your services.

  • Measuring ROI: We use data-driven analysis to measure the ROI of our B2B lead generation campaigns, allowing us to make informed decisions on how to optimize campaigns for maximum results.

  • Prioritizing high-impact tactics: We prioritize tactics that are most likely to generate high-quality leads, based on your business goals and target audience. By focusing on high-impact tactics, we can maximize the effectiveness of your budget.

  • Scaling efficiently: As your business grows, we scale our B2B lead generation campaigns efficiently to ensure that we're generating the most leads for your budget.

  • Regular reporting: We provide regular reporting and analysis of our B2B lead generation campaigns, so you always have visibility into how your budget is being spent and the results you're achieving.

 

By focusing on cost-effectiveness in B2B lead generation marketing, we help businesses generate high-quality leads without breaking the bank.

List building

List building is a crucial aspect of B2B lead generation marketing, and it involves creating a database of potential customers who have expressed interest in your products or services. Building a high-quality list can help you connect with potential customers and nurture them into qualified leads.

 

Here are some of the key strategies we use for list building in B2B lead generation marketing:

  • Creating valuable content: One of the most effective ways to build a high-quality list is by creating valuable content that resonates with your target audience. This could include whitepapers, case studies, eBooks, webinars, and more.

  • Offering incentives: Incentives such as exclusive content, free trials, or discounts can be a powerful way to entice potential customers to sign up for your email list.

  • Optimizing landing pages: A well-designed landing page can significantly improve your list building efforts. We optimize landing pages with clear and compelling copy, attention-grabbing visuals, and simple lead capture forms to increase conversions.

  • Leveraging social media: Social media platforms are a valuable tool for list building. We create compelling social media content that encourages potential customers to sign up for your email list.

  • Utilizing email marketing: Email marketing remains one of the most effective ways to build a high-quality list. We use email marketing campaigns to nurture potential customers and move them through the sales funnel.

 

Our agency specializes in implementing effective list building strategies to help businesses create a valuable database of high-quality leads. This database can be leveraged for ongoing B2B lead generation marketing campaigns, allowing businesses to connect with potential customers and nurture them into qualified leads.

See how our cost-effective B2B lead generation marketing can help achieve your business's growth goals.

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Proven audience targeting

Effective audience targeting is a critical component of successful B2B lead generation marketing. At our agency, we use proven strategies to target the right audience for your business.

 

We use a variety of strategies to target the right audience in B2B lead generation marketing, including:

 

  • Identifying buyer personas: We work with your business to identify your ideal customer profile and develop buyer personas. This helps us understand the needs, pain points, and behaviors of your target audience, allowing us to create targeted campaigns that resonate with them.

  • Conducting market research: We conduct in-depth market research to gather data on your target audience, including their demographics, behaviors, and interests. This data is used to inform our audience targeting strategies.

  • Utilizing account-based marketing: Account-based marketing (ABM) is a targeted approach that focuses on individual accounts or high-value prospects. By targeting specific accounts or prospects with personalized messaging and content, we can generate high-quality leads and drive revenue growth.

  • Leveraging intent data: Intent data provides insights into the behavior and intent of your target audience. We use intent data to identify potential customers who are actively researching your products or services, allowing us to target them with relevant content and messaging.

  • Retargeting: Retargeting is a powerful tactic that involves targeting individuals who have already shown interest in your business. By retargeting these individuals with personalized messaging and content, we can drive them back to your website and convert them into qualified leads.

 

We believe that effective audience targeting is a critical component of successful B2B lead generation marketing. Our agency specializes in implementing proven strategies to help businesses connect with the right audience and generate high-quality leads. 

 

If you're interested in learning more about how we can help your business achieve its growth objectives through audience targeting, please don't hesitate to contact us. We'd be happy to discuss your unique needs and goals.

Authentic content holds the key to success

In the world of B2B lead generation marketing, creating authentic and engaging content is crucial to attracting and converting potential customers. Authentic content helps to establish trust and credibility with your audience, and can ultimately drive more conversions and revenue for your business.

 

At LLG, we understand the importance of creating authentic content that resonates with your target audience. We leverage authentic content in a number of ways to drive success in B2B lead generation marketing. These include:

 

  • Developing a content strategy: We work with your business to develop a content strategy that aligns with your overall marketing goals and resonates with your target audience. This includes identifying the types of content that will be most effective for reaching and engaging your audience, as well as developing a content calendar to ensure a steady stream of fresh content.

  • Creating engaging content: We use a variety of content formats, such as blog posts, infographics, videos, and case studies, to create engaging and informative content that speaks to the pain points and needs of your target audience.

  • Incorporating personalization: Personalized content is a highly effective way to connect with potential customers and build trust. We leverage data and insights to personalize content for your target audience, tailoring messaging and content to their specific needs and interests

  • Focusing on thought leadership: Thought leadership content can help establish your business as an authority in your industry, building trust and credibility with your audience. We work with your business to create thought-provoking content that showcases your expertise and provides value to your target audience.

 

Authentic content is key to attracting and engaging potential customers in B2B lead generation marketing. By building trust and credibility through authentic content, you can ultimately drive more conversions and revenue for your business. 

 

If you're interested in learning more about how our agency can help you create content that resonates with your target audience, please don't hesitate to contact us. We'd love to chat with you and help you achieve your marketing goals.

Ready to improve your B2B lead generation marketing?

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What do our B2B lead generation marketing agency services include?

As a B2B lead generation marketing agency, we offer a wide range of services designed to help businesses attract, engage, and convert potential customers. Our services are tailored to meet the unique needs and goals of each of our clients, and include:

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Lead generation strategy: We work with your business to develop a customized lead generation strategy that aligns with your goals and resonates with your target audience.

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Audience targeting: Our agency uses a variety of proven audience targeting strategies to help you connect with the right people and generate high-quality leads.

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Authentic content creation: We specialize in creating authentic, engaging, and informative content that speaks to the pain points and needs of your target audience.

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Lead nurturing: Our agency uses targeted and personalized lead nurturing campaigns to help you move potential customers through the sales funnel and towards a conversion.

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Analytics and reporting: We provide regular analytics and reporting to help you track the success of your campaigns and make informed decisions about your marketing strategy.

We're committed to delivering results for our clients. Whether you're looking to increase your brand awareness, generate more leads, or drive revenue growth, we have the expertise and experience to help you achieve your goals.

B2B Lead Generation Creative and Ad Copy

(pre-launch: 2-4 weeks in tandem with campaign builds)

  • Generating content themes based on the target audience (i.e., what they care about, why they care, what is the selling point/value prop? etc.)

  • Creating ad copy and specific messaging for each target audience (subject, body, closing statement/hooks, CTAs)

  • Designing creative assets or tweaking mock-ups of existing creatives to promote (images/videos with CTAs)

  • Pairing creatives (images/videos) with ad copy to ensure synergies

  • Tweaking messaging on landing pages that we will be driving to (if necessary)

  • Creating lead gen forms to capture users’ information to schedule a call (if we are using lead gen forms instead of driving to LPs)

  • Tweaking or providing suggestions and optimizations for the landing pages or main website domain to include a clear CTA and messaging (if needed)

sample of Ads created:

B2B Lead Generation Advertising Campaign Builds

(pre-launch: 2-4 weeks in tandem with creatives/messaging)

  • Scoping out your target audiences - channel-specific targeting, lookalike audiences, and ABM lists

  • Budgeting (both daily and total budget per month)

  • Forecasting based on benchmarks for your industry

  • Estimated reach - how many people in your target can we reach

  • Bid prices - setting optimal bids based on campaign goals and industry averages

  • Ad sets - setting up campaigns in a structure based on your end goals 

  • Installing pixels to gather data on target audiences and measure ROI and effectiveness of ad campaigns

  • Inclusion of remarketing, account-based marketing, and/or lookalike audiences

  • Creating conversion actions and values to trend towards and ensuring UTM parameters are in place 

  • Consultation and final updates before we launch

Monthly Management

(post-launch: monthly retainer)

  • Optimizing and analyzing reporting performance throughout the lifecycle of the campaign

  • Campaign management, bids strategy adjustment, A/B testing, and optimizations 

  • Revisions needed and creative swaps/ad refreshes 

  • Detailed reporting dashboards including key performance metrics, insights, and analytics

  • Calls to review (normally bi-weekly) and consultation on what's working/what we need to change, etc.

  • Technical support (if necessary)

  • Possible remarketing and retargeting campaigns once we’ve obtained enough audience size

  • Other platforms to explore, campaigns, and audiences to market to

  • Growth areas: analysis of the current campaigns and what to improve upon

Why is Llama Lead Gen one of the leading B2B SaaS marketing companies?

Follow along as we show you how we led digital marketing efforts for Cornerstone OnDemand, a top HR learning and development SaaS leader.

2,837

leads and conversions

189

closed-won deals

274%

average ROI

Llama Lead Gen ran our Google Ads and LinkedIn campaigns. They started by leading an audit of our channels and then implemented recommendations based on the audit results. I liked that Adam used to work at LinkedIn because we lacked that expertise. After the initial results, I felt confident to let Adam run with the project. We've learned a lot, especially leveraging LinkedIn for campaigns. We performed lots of A/B testing, running hundreds and hundreds of campaigns. it added rigor and effectiveness to each campaign.

 

They’re open to whatever communication methods we asked for. Llama Lead Gen had a small team that allowed them to add a personal touch. They were accountable, engaged, and responsive. They were flexible with time zone differences. Adam would make himself available at crazy times of the evening for us. Llama Lead Gen is an organization that I plan to stay close with because you never know when you’ll need additional help.

Negin Kamangar.
Negin Kamangar

Head of SMB Marketing @ Cornerstone OnDemand

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Additional Digital Marketing Services from Llama Lead Gen

Most of our clients see the best marketing results and advertising ROI by working with additional marketing and advertising channels, such as Facebook, Instagram, or Linkedin.

 

In addition to our TikTok marketing services, we offer other platform and industry-specific marketing services. Discover our services range, read our case studies, or get in touch with a Llama to discuss how a holistic digital marketing strategy could look for your business.

How to generate high-quality leads for your B2B sales

Are you struggling to generate high-quality leads for your B2B sales? You're not alone. Many businesses face the same challenge, but the good news is that there are solutions. In this article, we will discuss some effective strategies for generating high-quality B2B leads and ultimately driving more revenue for your business.

 

As a B2B business, you may face challenges such as not being able to attract the right customers, low conversion rates, or not having enough leads to reach your sales targets. These pain points can be frustrating, but with the right strategies, you can overcome them.

 

At Llama Lead Gen, we have years of experience in B2B lead generation marketing. We have helped many businesses overcome their lead generation challenges and achieve their sales goals. Our team consists of experts who are knowledgeable in various industries and are always up-to-date with the latest marketing trends and strategies.

 

We understand that each business is unique, and their target audience may have specific needs and preferences. That's why we tailor our strategies to each client and use our insights from serving our existing customers to ensure that we provide additional information that resonates with our readers.

 

Generating high-quality B2B leads can be a challenging task, but with the right strategies and expertise, you can achieve success. At Llama Lead Gen, we are committed to helping businesses like yours reach their sales targets and grow their revenue.

Boost Your Business with
High-Quality B2B Leads