We Are a Premier Omnichannel Marketing Agency
As a CMO, you understand the complexities of crafting a marketing strategy that not only speaks to your audience but also delivers measurable ROI. We specialize in omnichannel lead generation and offer a suite of data-driven omnichannel marketing services.
Discover how you can seamlessly integrate into your existing marketing ecosystem to drive revenue, enhance customer engagement, and elevate brand performance. Let's redefine what success looks like for your marketing initiatives.
Our Omnichannel Marketing Service Plans
Targeting Audience Analysis
Writing Ad Copy
Ads Campaign Builds
Pixel and Tag Setup
A/B Testing and Optimizations
Detailed Reporting & Action Plan
Everything in Alpaca, PLUS:
Media & Content Development Plans
Building Content Calendar
Organic Social Media Marketing Strategy
Developing Ad Creatives
Social Video Production (:06 - :60)
Everything in Llama, PLUS:
Holistic Digital Marketing Strategy
Marketing and Sales Funnel Development
Crafting Organic Social Posts
Organic Social Media Management
Influencer Marketing & Management
How we drive results with omnichannel marketing
If you're a seasoned marketing professional, you already know that the future of successful customer engagement lies in a well-executed omnichannel approach. At Llama Lead Gen, we don't just spread your message across multiple channels—we strategically integrate these platforms to create a seamless and hyper-targeted user experience.
Utilizing advanced data analytics, we are able to refine audience segmentation, optimize touchpoint effectiveness, and drive personalized interactions that resonate. This ensures not just higher engagement and conversion rates but also a robust ROI, attributable down to the last marketing dollar. Experience how our nuanced, data-driven approach can amplify your existing marketing initiatives.
Strategic & cost-effective omnichannel marketing
At Llama Lead Gen, our omnichannel marketing isn't about being everywhere—it's about being where it matters most to your audience and doing it efficiently.
One key differentiator in our approach is our emphasis on a full-funnel strategy. Unlike traditional marketing methods that often focus on a single stage of the customer journey, a full-funnel approach covers awareness, consideration, and conversion.
This holistic view allows us to target your audience with precision at each stage, utilizing the most effective channels for that specific touchpoint. The benefit?
A more strategic allocation of your marketing budget, enabling higher ROI and customer lifetime value. By minimizing waste and maximizing impact, our full-funnel omnichannel approach proves to be not only strategic but also cost-effective.
List building and lead magnets
List building and lead magnets are not just tactical components but strategic imperatives within an omnichannel marketing campaign. These elements serve as the infrastructure for your omnichannel lead generation, enabling you to engage and nurture leads across multiple platforms with remarkable specificity.
High-value lead magnets, such as gated industry reports or exclusive webinar access, allow for not just lead capture but also granular segmentation based on individual needs or preferences. These segmented lists can then be deployed across various channels—from paid social ad campaigns to paid search ad campaigns and dynamic social media retargeting.
This multifaceted approach not only drives higher engagement and conversion rates but also optimizes budget allocation, ultimately enhancing the ROI of your omnichannel marketing initiatives.
Proven audience targeting
Audience targeting is the practice of identifying and segmenting potential customers based on various criteria such as demographics, behavior, and psychographics. Proven audience targeting is vital because it eliminates guesswork, enabling you to deliver your message to those most likely to convert, thus optimizing ad spend and boosting ROI.
Typically, audiences for omnichannel marketing campaigns are diverse, spanning various age groups, interests, and geographic locations. However, the commonality is their interaction with multiple touchpoints—be it social media, email, websites, or even offline channels.
Depending on your target audience and campaign goals, we recommend different platforms. For a younger demographic, platforms like Instagram and TikTok may be more effective. For B2B audiences, LinkedIn and targeted email campaigns generally yield better results. By aligning platform choice with audience targeting, we ensure that every interaction contributes meaningfully to your campaign’s overall objectives.
Discover how Llama Lead Gen worked with the Ad Council to inform and educate vaccine hesitant audiences about the COVID-19 vaccine and drive traffic to reputable sources from which to conduct research in one of the largest digital marketing campaigns in history – across Facebook, Instagram, LinkedIn, Twitter, TikTok, Reddit, Pinterest and Snapchat.
In an age where data is abundant, the real edge comes from actionable insights. We analyze vast datasets to understand customer behaviors, preferences, and pain points. This data-driven approach informs every part of our strategy, from audience targeting to platform selection, ensuring that our efforts align with real-world patterns and trends.
SEO and SEM
Search engine optimization (SEO) and search engine marketing (SEM) are crucial elements of any modern marketing strategy. By optimizing your content for organic search and leveraging paid search campaigns, we increase your visibility exactly where your audience is looking—on search engine results pages.
Great content doesn't just engage; it builds trust and positions your brand as an industry authority. From blog posts to whitepapers, we craft content that resonates with your audience, addresses their pain points, and moves them along the buyer’s journey.
Social Media Engagement
In an era of digital relationships, social media is not just another channel but a powerhouse for community building. By creating and sharing valuable content, we foster meaningful interactions that turn followers into brand advocates.
Email Marketing Campaigns
Email remains one of the most effective channels for direct communication with your audience. Leveraging advanced segmentation and personalization techniques, we design email campaigns that resonate with each recipient, encouraging higher engagement and conversion rates.
Analytics and Reporting
Our work doesn’t stop at execution. We provide comprehensive analytics and reporting, giving you a clear view of performance metrics, KPIs, and ROI. This ensures that we're not just meeting but exceeding your expectations, with the data to back it up.
What do our omnichannel marketing agency services include?
Our omnichannel marketing agency services are meticulously designed to help you achieve a variety of objectives—be it brand awareness, customer engagement, or revenue growth. We offer multiple service tiers to fit your specific needs and budget, each designed to drive measurable results in your omnichannel lead generation efforts.
Our foundational tier focuses on setting up the essentials for your omnichannel strategy, laying the groundwork for future scalability. The intermediate tier brings in more advanced tactics, such as targeted content marketing and SEO optimization, to enhance your reach and conversion rates. Our premium tier is an all-inclusive package that leverages the full spectrum of digital platforms and cutting-edge analytics to create a highly customized and adaptive marketing strategy.
Regardless of which tier you choose, each is engineered to optimize your omnichannel lead generation, helping you effectively reach and convert your target audience.
Omnichannel Creative and Ad Copy
(pre-launch: 2-4 weeks in tandem with campaign builds)
Omnichannel Content Theme Generation: Identify key interests and pain points of the target audience across multiple channels to establish cohesive content themes that resonate universally.
Multichannel Ad Copy and Messaging: Craft targeted ad copy tailored to each specific channel, ensuring coherence in messaging across all platforms.
Omnichannel Creative Asset Design: Design creative assets like images or videos that can be adapted and used across various channels, aligning with marketing goals.
Creative and Copy Synergy: Harmonize creative assets and ad copy across all channels to deliver a cohesive and impactful marketing message.
Landing Page Messaging: Align the messaging on all landing pages with the omnichannel ad copy and overall marketing objectives.
Omnichannel Lead Generation Forms: Create forms that can be embedded across multiple platforms, capturing essential information for direct omnichannel lead generation.
sample of Ads created:
Omnichannel Marketing Campaign Builds
(pre-launch: 2-4 weeks in tandem with creatives/messaging)
Holistic Target Audience Scoping: Define targeting parameters across multiple channels, including lookalike audiences and Account-Based Marketing lists.
Budgeting & Forecasting: Establish daily and monthly budgets, providing projections based on omnichannel benchmarks.
Estimated Omnichannel Reach: Calculate the potential reach within your target audience across all channels.
Multiplatform Ad Sets: Structure campaigns with specific end goals, ensuring alignment across all platforms.
Data Collection and ROI: Implement pixels and UTM parameters across channels to facilitate comprehensive data collection and ROI assessment.
Monthly Management for Omnichannel Marketing
(post-launch: monthly retainer)
Omnichannel Campaign Optimization: Continually analyze and tweak performance metrics across all platforms to optimize omnichannel reach and impact.
Strategic Management: Conduct platform-specific optimizations, including bid adjustments and A/B testing, while maintaining a coherent omnichannel strategy.
Creative Iterations: Regularly refresh ad creatives based on performance data across all channels.
Comprehensive Reporting: Provide a unified dashboard showing KPIs, insights, and analytics specific to omnichannel marketing.
Regular Reviews: Conduct bi-weekly calls to assess omnichannel performance and strategize adjustments.
Technical Support and Platform Expansion: Offer ongoing technical support and consider expanding to new platforms or audience segments based on performance data.
Additional Digital Marketing Services from Llama Lead Gen
Most of our clients see the best marketing results and advertising ROI by working with additional marketing and advertising channels, such as Facebook, Instagram, or Linkedin.
In addition to our marketing services, we offer other platform and industry-specific marketing services. Discover our services range, read our case studies, or get in touch with a Llama to discuss how a holistic digital marketing strategy could look for your business.
Why You Should Choose Llama Lead Gen as Your Omnichannel Marketing Agency Partner
You want to save time
Omnichannel marketing involves orchestrating multiple channels—from social media and email to PPC and SEO—all while maintaining a cohesive strategy and brand message. This complex balancing act can consume a considerable amount of time if not executed properly. That's where Llama Lead Gen steps in.
We specialize in simplifying this complexity by offering a streamlined, data-driven approach to omnichannel lead generation. By letting us handle your omnichannel strategy, you're freeing up valuable time that can be better spent on other core aspects of your business. Our expertise ensures that each channel is optimized, and that they all work together in a harmonious, lead-generating symphony. Trusting us with your omnichannel needs means more time for you, and more impactful, cost-efficient results for your business.
You are looking for better results
If you're currently wrestling with lackluster marketing outcomes, the impact extends beyond just numbers on a report. Poor performance in omnichannel marketing can lead to decreased engagement, dwindling leads, and ultimately, lost revenue. These outcomes could create stress and hinder your ability to scale your operations or even maintain your current market position.
When you partner with Llama Lead Gen, envision your marketing endeavors transformed. Our specialized approach targets the bottlenecks in your existing campaigns, optimizes channel performance, and ensures a consistent, engaging brand message across all touchpoints. As a result, you can expect a noticeable boost in key metrics, from click-through rates and lead quality to conversion rates and ROI. These aren't just "better results"—they're game-changers that can propel your business to the next level.
You need to keep up with the competition
Omnichannel marketing is a dynamic landscape where staying stagnant means falling behind. With competitors continually adopting new platforms, technologies, and data-driven strategies, keeping up can feel like a sprint where the finish line keeps moving. But imagine a scenario where not only do you keep pace, but you actually outperform your competitors.
With Llama Lead Gen, that's not just wishful thinking; it's a strategic outcome. Telltale signs that you're surpassing the competition include higher engagement rates across channels, more qualified leads entering your funnel, and a steadily increasing ROI. Through competitive analysis, customized strategy, and ongoing optimization, we help you not just level the playing field but tilt it in your favor. Don't just keep up with your competitors—eclipse them.
You lack the internal resources
Executing a successful omnichannel marketing campaign requires more than just a basic understanding of different platforms—it demands specialized skill sets, tools, and a significant amount of time for both planning and execution.
The intricacies of ad copywriting, SEO, social media algorithms, and data analytics are just the tip of the iceberg. Coordinating all these elements in a coherent and effective strategy can be a resource-intensive endeavor, especially if you don't have a dedicated internal team.
That's where Llama Lead Gen comes into play.
Think of us as an extension of your in-house marketing team, equipped with the expertise and resources to manage every facet of your omnichannel marketing campaign. From strategic planning to real-time adjustments, we handle it all, allowing you to focus on what you do best—running your business.
You want to work with the best
In the competitive landscape of omnichannel marketing, settling for mediocre service is not an option, especially when your business's growth and reputation are at stake. You want a partner who not only understands the ins and outs of the industry but also consistently delivers exceptional results.
That's what makes Llama Lead Gen your ideal choice.
We bring a track record of success, driven by a team of seasoned professionals who stay ahead of industry trends and technological advancements. We're not just another agency; we're a group of experts committed to elevating your marketing game.
Choosing us means aligning with a standard of excellence that guarantees not just better outcomes but best-in-class service and performance. Partner with the best to ensure your omnichannel marketing efforts don't just meet expectations, but far exceed them.
Access to industry-leading expertise, tools, and data insights
In the realm of omnichannel marketing, having the right expertise and tools can make all the difference between a campaign that merely exists and one that excels. When you partner with Llama Lead Gen, you gain access to an arsenal of industry-leading expertise, cutting-edge tools, and actionable data insights.
Our team is proficient in the latest marketing technologies and strategies, ensuring that your campaigns are built on a foundation of best practices. We utilize state-of-the-art analytics platforms to extract meaningful insights, fine-tuning your campaigns for optimal performance.
This level of access not only places you a step ahead of competitors but also empowers you to make data-driven decisions that have a tangible impact on your bottom line. With us, you're not just getting a service; you're gaining a strategic advantage.
What Determines the Cost of Our Omnichannel Marketing Agency Services?
When it comes to omnichannel marketing, one size rarely fits all. The cost of our services is determined by a range of factors, all aimed at providing you with a customized experience that aligns with your specific needs and objectives.
Key variables that influence pricing include the scope and scale of the campaign, the number of channels you wish to utilize, and the level of complexity involved in reaching your target audiences.
We also offer various service tiers, each designed to cater to different levels of needs—from businesses taking their first steps into omnichannel marketing to well-established brands looking for an extra push to dominate the marketplace.
No matter the tier, our focus remains the same: to deliver high-impact, data-driven strategies that result in tangible improvements in omnichannel lead generation and ROI. By understanding these cost determinants, you can make an informed decision about which of our service options best suits your business objectives.
How Can I Tell If My Omnichannel Marketing Campaigns Are Working?
Understanding the effectiveness of your omnichannel marketing campaigns is crucial for making data-driven decisions and optimizing ROI. Here are some ways to gauge the success of your initiatives:
Set up conversion tracking on your website
Conversion tracking is the backbone of any successful omnichannel marketing campaign. By setting up conversion pixels or tags on your website, you can directly measure actions like form submissions, purchases, or other defined goals that contribute to your business objectives. This enables you to determine which channels are most effective in driving desired outcomes and allows for more accurate attribution modeling across your various marketing channels.
Monitor Click-Through-Rate and ad performance
Click-through-rate (CTR) is a key metric for evaluating the effectiveness of your individual ads and campaigns across channels. A higher CTR usually indicates that your messaging resonates well with your target audience. However, don't just stop at CTR; also look at other performance metrics like Cost Per Acquisition (CPA), Average Order Value (AOV), and Lifetime Value (LTV) of a customer. These metrics provide a more comprehensive view of how well your ads are performing in the context of your overall business goals.
Customer Journey Mapping and Attribution Modeling
Understanding the customer journey across multiple touchpoints is essential in omnichannel marketing. Use attribution modeling to assign value to each channel a customer interacts with before converting. Whether it's last-click, first-click, or linear attribution, knowing how your channels contribute to conversions can help you allocate your budget more efficiently.
Cross-Channel Engagement Metrics
In omnichannel marketing, the cohesiveness of your message across multiple platforms is crucial. Monitor metrics like cross-channel engagement rates and multi-channel funnel conversions to get a holistic view of how effectively your campaigns are interacting with one another. These metrics can shed light on any weak links in your omnichannel strategy and offer insights into areas for improvement.
By regularly tracking and analyzing these metrics, you'll be well-equipped to assess the success of your omnichannel marketing campaigns and make informed decisions for future strategies.
Can You Target Groups With Linkedin Ads?Yes! As mentioned above, LinkedIn supports groups targeting. Groups can be a great way to target a highly engaged audience of LinkedIn users because most people that are part of groups engage with the platform more frequently, so you have a better chance of reaching them.
Can You Target Individuals on Linkedin?Yes! You can either upload an email list and LinkedIn will match back to each of their LinkedIn profiles, or a company list and instead of just targeting John Doe, Sales Manager at Company X, you can target all Sales Managers at Company X. You can also use LinkedIn targeting which is highly effective.
How is LinkedIn Ads targeting better than Facebook ad targeting?For business owners, heads of marketing, founders, and CEOs, advertising on LinkedIn is going to be your best bet to promote your company, product, or service offering (especially for lead generation in B2B markets). We dive into the targeting differences between LinkedIn and Facebook in our Social Media Marketing Guide. What makes marketing on LinkedIn unique is that it allows you to target by company lists (something that Facebook and other social media networks do not offer). You can upload a company list, which enables you to target specific individuals at a company. All social media networks will allow you to upload email lists, but company lists can expand your reach even more.
How Can I Use LinkedIn Matched Audiences?Using LinkedIn Matched Audiences in your ad campaigns are a great way to narrow down to either a list of prospects you have, a list of companies, previous customers, “abandoned cart or drop-off” leads, or people who visited your website but then bounced. Here’s a step by step to set up your matched audiences: Click the Account Assets drop-down within Campaign Manager and select Matched Audiences Select Create an Audience and then you have a selection of options in the drop-down menu: Follow the instructions within each
How Can I Target a List of Companies I Have?Step 1: Add the Companies If you have less than 300 companies you want to target, then you can simply add in each company by their company name. If you have more than 300 companies, download LinkedIn’s Company List upload template. This is important because although you might have your own excel file or google sheet, LinkedIn has a specific format you need to replicate in order to upload. It’s easiest to simply copy and paste your company list into LinkedIn’s formatting. Step 2: Fill in the Following Information Into The .CSV File company name, company website, company email domain, LinkedIn company page URLurl, stock symbol, industry, city, state, company country, and zip code. *It’s okay if you do not have all of the following information. Usually, it is fine to simply have the name of the company and their company page URL. What LinkedIn will do is match what you have with their system internally to use for your marketing campaigns. Step 3: Make Sure to Save As a .CSV File LinkedIn does not allow standard .xlsx file formatting. Step 4: Upload Your Company List .CSV File to Linkedin Step 5: Wait for LinkedIn to Match Your Company List Upload Back to the LinkedIn Company Pages This process generally takes anywhere from 24-48 hours to process. For more extensive lists, expect a longer wait time. While you are waiting, and when you first upload, you’ll see the ‘audience building’ indicators and that your company list size is too small (<300). Step 6: Once Finished, You Can See That Your Audience Is Now Ready and the Results of Your List Upload, Including the Following Information: Match rate - how many of the companies you provided in which LinkedIn was able to match back to (which you can now target) Audience size - the number of people who work at those companies which you can now target in your campaigns Step 7: Add Your Newly Created Company List As a Target in Your Campaign
How Can I Target a List of Emails I Have?Step 1: Upload the Emails If you have less than 300 emails you want to target, then you cannot use LinkedIn’s email list upload feature. If you have more than 300 emails, download LinkedIn’s Email List upload template. *This is important because although you might have your own excel file or google sheet, LinkedIn has a specific format you need to replicate in order to upload. It’s easiest to simply copy and paste your email list into LinkedIn’s formatting. Step 2: Fill in the Following Information Into The .CSV File email, first name, last name, job title, employee company, country, apple id, and google id. *It’s okay if you do not have all of the following information. Usually, it is fine to simply have the email, first name, and last name. What LinkedIn will do is match what you have with their system internally to use for your marketing campaigns. To note: most people use their personal emails to sign up for LinkedIn, so although you might have their work email, it might be better to include their personal email instead. Step 3: Make Sure to Save As A .CSV File LinkedIn does not allow standard .xlsx file formatting. Step 4: Upload Your Email List .CSV File to LinkedIn Step 5: Wait for LinkedIn to Match Your Email List Upload Back to the Linkedin Profiles This process generally takes anywhere from 24-48 hours to process. For more extensive lists, expect a longer wait time. While you are waiting, and when you first upload, you’ll see the ‘audience building’ indicators and that your company list size is too small (<300). Once Finished, You Can See That Your Audience Is Now Ready and the Results of Your List Upload, Including the Following Information: Match rate - how many of the emails you provided in which LinkedIn was able to match back to LinkedIn profiles (which you can now target) Audience size - the number of people which you can now target in your campaigns Step 6: Add Your Newly Created Email List As a Target in Your Campaign