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We Are A Premier Reddit Marketing Agency

With 48 million active users and 1.6 billion visitors each month, marketing leaders are intrigued by the opportunity with Reddit marketing but need help knowing where to start. Luckily for you, Llama Lead Gen has executed robust Reddit campaigns that reached business goals and generated strong returns.


Whether you are looking to incorporate new marketing channels or are curious about AMAs and subreddits, our marketing experts can help you make an immediate impact when reaching Reddit users.

Clutch badge for top Reddit advertising company in NYC in 2023.

17 million

people reached

$8 million


1 million leads

created and counting

Reddit Success Stories

Thanks to Llama Lead Gen's effort, the client reported a fantastic performance on a number of campaigns they worked with. They are also successful in launching beta campaigns and non-English creatives testings. The team's communication was clear and thorough throughout the engagement.

Kira Federer.
Kira Federer

Director of Business Marketing @ Reddit

Our Reddit Plans


  • Account Audit

  • Competitive Analysis

  • Targeting Audience Analysis

  • Writing Reddit Ad Copy​

  • Reddit Ads Campaign Builds

  • Reddit Ads Management


  • Pixel and Tag Setup

  • A/B Testing and Optimizations


  • Detailed Reporting & Action Plan


Everything in Alpaca, PLUS:

  • Media & Content Development Plans

  • Building Content Calendar

  • Organic Social Media Marketing Strategy


  • Developing Reddit Ad Creatives

  • Social Video Production (:06 - :60)

Llama Herd

Everything in Llama, PLUS:

  • Holistic Digital Marketing Strategy

  • Marketing and Sales Funnel Development

  • Content Refresh

  • Crafting Organic Social Posts

  • Organic Social Media Management


  • Influencer Marketing & Management

Enterprise customer? Book a call!

How our agency drives results with Reddit marketing

Strategic & cost-effective Reddit marketing

Pending your company goals, Llama Lead Gen takes a fine lens to strategically understand the most effective CPL (Cost per Lead), CPC (Cost per Click), and more regarding Reddit marketing and your business needs. Then, as we turn your goals into comprehensive numbers, you can see how each strategic tactic can lead to your team's success by month, quarter, or timeframe. 


As we understand and break down the buyer's journey for your business, we can strategically determine the top-performing targeting tactics and audiences within Reddit based on the objective. For example, you can reach specific followers of subreddits that align with your product or upload specific audiences to retarget that are cost-effective for your entire marketing strategy.

Suppose you are unable to understand your goals at the moment. In that case, Llama Lead Gen can help determine an opportunity to test and learn while maintaining cost-effective budgets across your marketing portfolio. 

List building

Combat the cookieless world when you build your first-party data by drawing attention to your brand with list building when you execute Reddit marketing and advertising. See how you can gather potential customers with top-of-the-funnel strategy tactics across Reddit to help hit specific goals within the funnel.


For example, we can reach the healthcare community via community (i.e., r/healthcare, r/globalhealth), interest (i.e., Health), and custom audience (i.e., Reddit pixel) targeting. As you draw attention from these qualified viewers, you can capture their interest via list building with newsletter sign-ups, event marketing, and more.


Additionally, organic comments can strategically align with conversations naturally with a community of potential users and generate list growth at zero cost. 


Strategic list building allows you to follow up dynamically with additional opportunities across other platforms like Meta (Facebook and Instagram) and email to push consideration for app downloads, demo calls, and other business objectives. 

Proven audience targeting

As mentioned in list building, Reddit marketing allows you to reach specific niche communities and audiences. 


Based on the strategy, you can access the following audiences:

  • Reddit Targeting: Reach users based on Location, Device, Time of Day

  • Interest Targeting: Reach users across various interest groups (i.e., Food & Drinks) and specific sub-groups (Cooking), and specific communities (r/gifrecipes); Even exclude sub-groups and communities to target specific interest groups

  • Community Targeting: Plug your ad within communities (i.e., r/food, r/DIY) that align with your target audiences; Sub-Reddits are highly active and engaging users that are passionate about their communities

  • Audience Targeting: Retarget highly qualified users that have triggered the Reddit pixel or engaged with one of your ads (i.e., viewed a post and watched it to a certain % of completion, upvoted, and clicked the ad)


By crafting these audiences based on the goal, you can generate interest, leads, and even conversions at an alarming rate. Llama Lead Gen has utilized these targeting tactics across various strategies to generate engagement with qualified communities and users. 

Visit our case study to see how Llama Lead Gen drove Reddit communities to receive their COVID vaccination.

Authentic content holds the key to success

While Reddit can help companies achieve various goals and objectives, the content shared can effectively draw strong brand awareness and top-of-the-funnel interest. As the 1.6 billion monthly visitors visit their Reddit communities, they are hyperaware users likely to recognize the synergy across other social media channels. Strategic frequency can allow your company to generate brand lift if you retarget users across multiple channels amplifying the awareness with affluent online users. 


Knowing that these users are conscious of the ad placements and messaging, it is mission-critical to utilize value propositions that resonate with the viewer. Therefore, driving direct purchase intent must be highly strategic and potentially postponed to ensure the viewers enter the buyer's journey strategically. Additionally, aligning your content and messaging with the positioning opportunities within Reddit marketing can draw qualified users and generate community engagement. 


Due to this, it is crucial to consider if and when you want to sell within Reddit marketing. Without providing value to these cognizant communities, you can potentially draw negative attention to your brand and even turn into a meme or the butt of the community joke. 


Organic opportunities are unique and crafted for the Reddit user. Organic comments that align with the conversation can be upvoted and awarded by community viewers and generate witty follow-ups. AMA with industry leaders will bring the community together to have one-on-one discussions with the industry leader. Crafting a strategic AMA before driving users into the buyer journey will develop trust in the brand and content.


While Reddit marketing and promoted posts might look similar to Meta's feed placement, Reddit social users experience the ad differently since they are very different users. Reddit users are looking to take action and engage with the value proposition, so "coming soon" or "available this fall" will not work compared to Meta social users. 


Reddit users are hyper-aware of advertising and marketing. The opportunity here is utilizing the wit and humor that these users are familiar with, allowing brands to poke fun or make inside jokes with affluent viewers. Perfectly delivered in various meme templates that users are organically sharing can help viewers learn an in-depth side of the brand.

Llama Lead Gen was tasked with developing a robust social media engagement strategy on Reddit. Using the platform’s beta ad products, we were able to keep costs low while still obtaining high CTR. We used various ad styles to engage the target audience, such as banner ads, video ads, AMA, and conversation ads.

Ready to start advertising on Reddit?

What do our Reddit marketing agency services include?

Our Reddit marketing agency offers services to help you reach your goals. Our services include three core areas: Reddit Creative and Ad Copy, Reddit Advertising Campaign Builds, and Monthly Reddit Marketing Management. Here’s a detailed description of what’s included in each of these areas:

Reddit Creative and Ad Copy

(pre-launch: 2-4 weeks in tandem with campaign builds)

  • Generating content themes based on the target audience (i.e., what they care about, why they care, what is the selling point/value prop? etc.)

  • Creating ad copy and specific messaging for each target audience (subject, body, closing statement/hooks, CTAs)

  • Designing creative assets or tweaking mock-ups of existing creatives to promote (images/videos with CTAs)

  • Pairing creatives (images/videos) with ad copy to ensure synergies

  • Tweaking messaging on landing pages that we will be driving to (if necessary)

  • Creating lead gen forms to capture users’ information to schedule a call (if we are using lead gen forms instead of driving to LPs)

  • Tweaking or providing suggestions and optimizations for the landing pages or main website domain to include a clear CTA and messaging (if needed)

sample of Ads created:

Reddit Advertising Campaign Builds

(pre-launch: 2-4 weeks in tandem with creatives/messaging)

  • Scoping out your target audiences - channel-specific targeting, lookalike audiences, and ABM lists

  • Budgeting (both daily and total budget per month)

  • Forecasting based on benchmarks for your industry

  • Estimated reach - how many people in your target can we reach

  • Bid prices - setting optimal bids based on campaign goals and industry averages

  • Ad sets - setting up campaigns in a structure based on your end goals 

  • Installing pixels to gather data on target audiences and measure ROI and effectiveness of ad campaigns

  • Inclusion of remarketing, account-based marketing, and/or lookalike audiences

  • Creating conversion actions and values to trend towards and ensuring UTM parameters are in place 

  • Consultation and final updates before we launch

Monthly Management

(post-launch: monthly retainer)

  • Optimizing and analyzing reporting performance throughout the lifecycle of the campaign

  • Campaign management, bids strategy adjustment, A/B testing, and optimizations 

  • Revisions needed and creative swaps/ad refreshes 

  • Detailed reporting dashboards including key performance metrics, insights, and analytics

  • Calls to review (normally bi-weekly) and consultation on what's working/what we need to change, etc.

  • Technical support (if necessary)

  • Possible remarketing and retargeting campaigns once we’ve obtained enough audience size

  • Other platforms to explore, campaigns, and audiences to market to

  • Growth areas: analysis of the current campaigns and what to improve upon

Why is Llama Lead Gen one of the leading Reddit marketing companies?

We worked with the Ad Council to build and manage one of the largest marketing campaigns in history. As part of the  COVID-19 vaccine campaign, we’ve reached over 7 million people on Reddit across the United States and spent over 1 million USD on Reddit marketing campaigns generating over 1,800 new leads.

7 million

people reached

$1 million


1,800 leads

created and counting

Additional Digital Marketing Services from Llama Lead Gen

Most of our clients see the best marketing results and advertising ROI by working with additional marketing and advertising channels, such as Facebook, Instagram, or Linkedin.


In addition to our Reddit marketing services, we offer other platform and industry-specific marketing services. Discover our services range, read our case studies, or get in touch with a Llama to discuss how a holistic digital marketing strategy could look for your business.

How can you create a Reddit marketing strategy for your business?

Executing a Reddit marketing strategy without considering the holistic marketing funnel is a miss for any company trying to make the most of an affluent and hyper-aware community. While the opportunity is substantial within the top-of-the-funnel, retargeting across the platform can align with the overarching marketing strategy.

Reaching hyper-focused communities with your Reddit marketing strategy

If you consider Reddit over other social media channels, you are likely focusing on reaching specific communities known as subreddits. Subreddits are specific community destinations where the conversation and content are hyperfocused on topics and subjects that resonate with the followers. The communities can be as niche as a destination for healthcare news that aligns with health tech or general interests like a specific sport or hobby. Unlike Meta targeting, companies can align contextually with various conversations that are timely and current within subreddits that coordinate with the ad messaging and product. For example, you can reach Facebook users interested in cars. However, your ad placement will be within their feed whenever the user is active on social media and potentially align with parenting posts or images. Reddit marketing allows you to align within communities with conversations around cars through community and interest targeting.

Maximize your reach by combining organic engagement with paid marketing

You can creatively hit multiple touchpoints across the buyer's journey and marketing funnel when curating a Reddit marketing strategy. You can place your brand as a thought leader in the targeted space with the right tactics and implementations. As mentioned, comment engagement is organic and active across various communities within Reddit. Capturing this organic opportunity and partnering it with paid marketing can be an impressive combo for any brand looking to grab the attention of a qualified community. 


For example, Llama Lead Gen crafted a Reddit marketing strategy that maximized the efforts of healthcare leaders by engaging within various subreddit communities by answering questions and sharing helpful tips and tricks that received upvotes and engaging comments. After compiling multiple engagements across the content, Llama Lead Gen maximized the efforts with promoted ads with audience targeting. The full-funnel planning drove a large pool of interested users to engage with our AMA (Ask Me Anything) with our healthcare leaders and generated over 2,200 comments and various follow-ups pushing the brand as a thought leader in the health vertical.


One of the key takeaways from the previous case study is that Llama Lead Gen strategically centered a valued person with the subject matter as the center of the campaign. As a result, users across Reddit desire value. Unlike brand positioning, a vertical leader can generate engagement the trust to grow an email list, improve brand consideration, and more.

Let's create a Reddit marketing strategy that adds community value while serving your brand's goals

Regardless of your target audience or product vertical, Llama Lead Gen will review active communities across the 3 million various subreddits for your brand's specific target and goals. From here, we can assess how to strategically make an impact when executing top-of-the-funnel strategies to capture the community's attention while providing value. From here, Llama Lead Gen will vet the opportunities towards the bottom of the funnel, knowing that these social users can have polarizing responses to ad activity.

Why you should choose Llama Lead Gen for your Reddit marketing campaigns

You want to work with the best

You want expert, results-oriented work that aligns with your business objectives. You are confident that LLG has been named one of the top digital marketing companies by Clutch. That being said, if you’re bargain hunting for leads or expect to see ROI faster than your normal sales process (i.e., you have a typical sales cycle of 9 months but want to see revenue within the first 3-4 months), LLG is probably not for you.


Our proven marketing strategists understand how to make an immediate impact with your Reddit marketing strategy. Llama Lead Gen is result oriented, especially when crafting a holistic marketing strategy across the buyer's journey. See how Llama Lead Gen connects the dots between organic opportunities within Reddit, like AMAs, and community engagement with additional paid amplification strategies with Meta, LinkedIn, and more. 


As you work with our experts, see how we leverage data and analytics throughout the process to improve the marketing process and seek opportunities for your brand and message. It is through these tactics that Llama Lead Gen has become the top-rated Reddit marketing agency. Visit clutch to see how your colleagues trust Llama Lead Gen for their Reddit marketing needs.

You want to save time

You want to save time and unburden your team with complex marketing strategies, Reddit advertising tactics, and execution they may not fully understand. Partnering with Llama Lead Gen will allow us to support you with an end-to-end Reddit marketing strategy and implementation or just those missing bits that will allow your internal team to hit the ground running.


Save the most valued resource with all the marketing challenges ahead -  time! For example, including Reddit ads within your holistic marketing strategy is challenging if you have yet to use the channel previously. Working with Llama Lead Gen will help remove all the guesswork regarding creative messaging, targeting, and ad placements. Whether you are a SaaS or service business looking to generate a volume of qualified leads or launching a new product and need to generate shoppers, our team has the resources and strategies to hit your company goals in a timely fashion. Time is money, and money is time. Earn both working with Llama Lead Gen when it comes to Reddit marketing.

You need to keep up with the competition

Many companies start thinking about Reddit marketing in order to keep pace with fast-moving, savvy competitors. Because Reddit is a new platform in marketing/advertising campaigns, some other partners might not have had an opportunity to do Reddit before. We’ve been in the trenches, A/B testing Reddit marketing campaigns since the beginning. Therefore we are confident that working with us will save you both time and money.


As one of the newer social channels compared to Meta, Twitter, and LinkedIn, companies might have prioritized other channels than Reddit. Instead, work with Llama Lead Gen and see how you can obtain a competitive edge as you reach the highly engaging Reddit community and join timely conversations that connect your brand and message with the right people. Our strategies are proven to make an impact in the space while saving you precious time and money.

You lack the internal resources

Lacking the internal resources and expertise to carry out a successful digital marketing strategy can be tricky for a holistic marketing approach. The leads that come from one strategy will be different than the leads you get from another, so the best marketing programs include a mix of effective strategies (which we will provide) rather than putting all your eggs in one basket.


As the marketing executive at your company, you are juggling various tactics and strategies to drive your company to the next level. Unfortunately, with the lack of resources, you can miss out on opportunities with less familiar marketing channels like Reddit. Luckily, our team takes pride in understanding focused audience research and creative messaging within Reddit. Extend your bandwidth by working with Llama Lead Gen to get the most out of our marketing budget as you work on adding new channels, like Reddit, to generate a return.

Why llama lead gen?

You want to work with the best

You want to save time

You need to keep up with competition

You lack the internal resources