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We Are A Premier Facebook Marketing Agency

With over two decades of aggregated data and over 7 billion users across Facebook, you might see Facebook marketing as a familiar, tried, and true strategy for your business. However, your campaign results are no longer the same due to constantly changing policies and users shifting to new social habits.

 

Llama Lead Gen prioritizes proactive learning and insights to compile the strategy to drive the results you seek sooner and more cost-efficiently. Our team of ex-Meta employees and marketing experts will build thumb-stopping and attention-grabbing campaigns to drive your shoppers into your buyer's journey. 

 

Below you will see what our Facebook marketing agency has to offer regarding our Meta advertising services.

22 million

people reached

$11 million

spent

2 million leads

created and counting

Facebook Success Stories

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We hired Llama Lead Gen for their expertise in building and managing campaigns, serving as our main marketing/advertising partner for our historic COVID-19 vaccine campaign. They were our day-to-day points of contact with planning, building, managing, and reporting the campaigns across Facebook and Instagram. To date, the campaign has exceed expectation and generated $3.68M in spend, 497.7M impressions, 148.7M users reached, and 732.4K sessions to the website.

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rasheia harris

Digital Media Director @ Ad Council

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Our Facebook Marketing Service Plans

Alpaca

  • Account Audit

  • Competitive Analysis

  • Targeting Audience Analysis

  • Writing Facebook Ad Copy

  • Facebook Ads Campaign Builds

  • Facebook Ads Management

  • Pixel and Tag Setup

  • A/B Testing and Optimizations

  • Detailed Reporting & Action Plan

Llama

Everything in Alpaca, PLUS:

  • Media & Content Development Plans

  • Building Content Calendar

  • Organic Social Media Marketing Strategy

 

  • Developing Facebook Ad Creatives

  • Social Video Production (:06 - :60)

Llama Herd

Everything in Llama, PLUS:

  • Holistic Digital Marketing Strategy

  • Marketing and Sales Funnel Development

  • Content Refresh

  • Crafting Organic Social Posts

  • Organic Social Media Management

 

  • Influencer Marketing & Management

Enterprise customer? Book a call!

How our agency drives results with Facebook marketing

Strategic & cost-effective Facebook marketing

Facebook is the most widely used social media platform, making it a highly cost-effective media platform based on the strategy implemented. At Llama Lead Gen, we can create a customized Facebook marketing strategy to help you achieve the lowest CPC (cost per click) and CPL (cost per lead).


Regardless if you want to generate reach for a new-to-market product, develop consideration over a competitor, generate interest in your service offering, or close a potential sale during a sales event, our Facebook marketing service will implement tactics to tap into audiences that can reach your goals across various sizes of budgets. 

 

Llama Lead Gen will compile audiences based on aggregated data across interests, site events, and more to ensure media spend is prudent for the business when generating awareness and top-of-the-funnel results. Suppose your company relies heavily on ABM (account-based marketing) to drive revenue and sales for your first-to-market SaaS product. Llama Lead Gen supports the bottom-of-the-funnel by transitioning your audience list from various events like webinars and whitelist downloads with a “Schedule a Demo” creative across Facebook advertising placements.

 

Our Facebook marketing company can view these strategies from various angles to proactively make the marketing decisions to drive your business. 

To see an initial look at what we bring to the table, visit our budgeting guide to see a step-by-step look at executing proper media spend.

List building

You might have the perfect product or solution for a cold lead. But, unfortunately, you will most likely receive a cold shoulder, and the potential shopper will pay little attention to you. 

 

Luckily, our Facebook marketing agency can take these below-temperature attitudes and take them through tropically warming marketing efforts, making it easier to capture the sale. To reduce the friction, meet your ideal users on Facebook with natively built lead gen campaigns and capture their information in-platform. 

 

Use this strategy with Facebook to grow an audience list that amplifies your entire marketing efforts. Retarget and automate across other marketing channels or scale your audience list with lookalike targeting and reach millions of similar users.

 

As marketing automation continues to grow as a necessary strategy for each thriving business, Llama Lead Gen has crafted the “Ultimate Guide to Marketing Automation” to understand the intricacies of MarTech and the opportunities to win additional share of voice and revenue. 

Proven audience targeting

Facebook Ads offers a plethora of benefits when it comes to audience targeting, especially for businesses looking to reach specific demographics. With over 2 billion active monthly users, Facebook Ads provides access to a vast and diverse audience that can be segmented and targeted based on demographics, interests, behaviors, and even location.

By using Facebook's advanced targeting options, businesses can create highly targeted ad campaigns that are optimized to reach their ideal audience. This, in turn, results in a more cost-effective and efficient ad spend, as you're not wasting money on reaching people who aren't interested in your products or services.

With all the complications since the iOS14 update, Facebook advertising still offers the most elaborate audience builders to ensure your budget reaches your ideal buyer persona.

 

Facebook marketing offers the following options when crafting your audience:

 

  • Core Audiences: Define an audience based on traits like age, interest, geography, demographics, behaviors, and connections

  • Custom Audiences: Create custom audiences based on existing customer data or website visitors, allowing for more personalized and targeted messaging. This not only increases the chances of conversion but also helps to build brand loyalty and customer retention. Utilized priority data and upload the information to reach them across Facebook; Utilize your audience list, app, and site visitors

  • Lookalike Audiences: Scale your audience list across the Facebook user community as it uses machine learning to determine who is most similar to your current shoppers

 

These options have additional layers and opportunities within each targeting strategy to draft the most niche and focused communities. You can utilize broad categories, but you can also narrow and exclude communities to know who will see your advertising campaigns.

You can implement Facebook marketing strategies to reach various business objectives. Broader audiences can reach millions of individuals in a given period to ensure your business has enough brand recognition before a critical event. While pricing may increase with smaller audience pools, A/B tests will effectively provide you with data-backed insights to see which target audience, creative, ad copy, and/or landing page generates a return on ad spend and revenue for your business. 

By using TOFU, MOFU, and BOFU campaigns on Facebook, we can target users at different stages of the funnel and move them closer to becoming a customer. This helps to create a more effective and efficient marketing strategy, as we can tailor our messaging and targeting based on the user's level of interest and intent.

Top of Funnel (TOFU)

  • Demographic targeting: You can target users based on age, gender, location, and language.

  • Interest targeting: You can target users who have expressed interest in certain topics related to your product or service.

  • Lookalike targeting: You can target users who have similar characteristics to your existing customers.

Middle of Funnel (MOFU)

  • Custom audience targeting: You can target users who have already engaged with your brand, such as those who have visited your website or engaged with your social media profiles.

  • Behavior targeting: You can target users based on specific actions they have taken on Facebook, such as liking or sharing your posts.

Bottom of Funnel (BOFU)

  • Remarketing targeting: You can target users who have already shown an interest in your product or service by visiting your website or adding items to their cart.

  • Custom audience targeting: You can target users who have already made a purchase from your brand.

  • Lookalike targeting: You can target users who have similar characteristics to your existing customers who have already made a purchase.

Facebook Ads' audience targeting capabilities are a powerful tool for businesses looking to reach their ideal audience and maximize their ROI. With the right strategy and targeting in place, Facebook Ads can help businesses achieve their marketing goals and drive growth.

 

Reach out to a Llama Lead Gen rep today and see how you can execute Facebook advertising and take your business to new heights!

Discover how Llama Lead Gen used Facebook to drive 155 attributed registrations (a $92,845 value) for a financial expo.

Ready to boost your 
Facebook advertising?

What do our Facebook marketing agency services include?

We at Llama Lead Gen are dedicated to tailoring our Facebook marketing services to suit your unique goals and objectives to accomplish desired outcomes. Our extensive range of services includes expertly designed Facebook creative and ad copy, personalized Facebook campaign construction, and diligent monthly management to ensure maximum success on the platform. 

You can trust our team of former Meta marketing experts to lead your Facebook marketing efforts with the highest level of proficiency. Get in touch with us today to discover how our customized Facebook marketing services can help take your business to the next level.

Facebook Creative and Ad Copy

(pre-launch: 2-4 weeks in tandem with campaign builds)

  • Generating content themes based on the target audience (i.e., what they care about, why they care, what is the selling point/value prop? etc.)

  • Creating ad copy and specific messaging for each target audience (subject, body, closing statement/hooks, CTAs)

  • Designing creative assets or tweaking mock-ups of existing creatives to promote (images/videos with CTAs)

  • Pairing creatives (images/videos) with ad copy to ensure synergies

  • Tweaking messaging on landing pages that we will be driving to (if necessary)

  • Creating lead gen forms to capture users' information to schedule a call (if we are using lead gen forms instead of driving to LPs)

  • Tweaking or providing suggestions and optimizations for the landing pages or main website domain to include a clear CTA and messaging (if needed)

sample of Ads created:

Facebook Advertising Campaign Builds

(pre-launch: 2-4 weeks in tandem with creatives/messaging)

  • Scoping out your target audiences - channel-specific targeting, lookalike audiences, and audience list

  • Budgeting (both daily and total budget per month)

  • Forecasting based on benchmarks for your industry

  • Estimated reach - how many people in your target can we reach

  • Bid prices - setting optimal bids based on campaign goals and industry averages

  • Ad sets - setting up campaigns in a structure based on your end goals 

  • Installing pixels to gather data on target audiences and measure ROI and effectiveness of ad campaigns

  • Inclusion of remarketing, account-based marketing, and/or lookalike audiences

  • Creating conversion actions and values to trend towards and ensuring UTM parameters are in place 

  • Consultation and final updates before we launch

sample of dashboards: