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We Are A Premier Google Ads Agency

As a leading digital marketing company, Llama Lead Gen has unique experience working with Google Ads to build marketing campaigns that drive qualified leads to your business.


Whether you’re new to advertising on Google, have tried running campaigns with lackluster results, or are just looking for an expert to build and optimize your Google Ads campaigns, we can help.

17 million

people reached

$8 million


1 million leads

generated and counting

Google Ads Success Stories

We’ve seen a huge increase in lead volume and an increased quality in our leads. We’ve also seen a great boost in brand awareness, traffic, and online presence due to these Google Ads efforts.

Justin Beegel.
Justin Beegel

President @ Infographic World

IGW logo.

Our Google Ads Plans


  • Account Audit

  • Target Audience Analysis

  • Writing Google Ad Copy and Headlines

  • Researching Competitive Google Ads Keywords

  • Analyzing Keyword Volume and Bid Pricing

  • Google Ads Campaign Builds

  • Google Ads Management

  • Pixel and Tag Setup Through Google Tag Manager (GTM)

  • A/B Testing and Optimizations

  • Detailed Reporting & Action Plan


Everything in Alpaca, PLUS:

  • Media & Content Development Plans

  • Competitive Analysis

  • Developing Google Display Ad Creatives 

  • Social Video Production (:06 - :60) for YouTube Campaigns

  • Landing Page Refresh

Llama Herd

Everything in Llama, PLUS:

  • Holistic Digital Marketing Strategy

  • Marketing and Sales Funnel Development 

  • Content Refresh 

  • Landing Page Re-design

Enterprise customer? Book a call!

The 3 ways we are different from other Google Ads agencies

No “one size fits all” approach

We create a custom media plan for your specific business and marketing objectives. We don’t sell you a one-size-fits-all package.

No commission on ad-spend

We do not take a commission on ad-spend and are 100% transparent about your marketing dollars. No built-in agency commission is taken from your budget. This also allows us the freedom to be more creative with our marketing plan and test omnichannel marketing opportunities.

We are the right team for the job

Having the right team is just as important as having the right tools. Our team is experienced in fast-tracking the longer sales cycle that normally occurs with SMB, enterprise, B2B, and SaaS companies.

How we drive results with Google Ads

Search Ads that target in-market audiences

Google is the largest search engine in the world. People use it every second to ask questions, find reviews, and help them in the decision-making process. LLG helps your business generate more leads by focusing on in-market searches. Our Google Paid Search strategy meets these visitors while they are searching for your product or related queries.

Combine multiple media types to create a full-funnel strategy

Google offers Search, Display (Google Display Network), and Video (YouTube). This means the options available to you as a business are unlimited regarding placements and targeting. LLG is experienced in complete done-for-you marketing or as an extension of your marketing team. Whether you need a full-funnel, a single prospecting campaign, or would like to increase your brand awareness, LLG will align with your goals and seek creative ways to help you meet your objectives.

Analyze your website traffic and optimize ads accordingly

We use Google Marketing Platform products to create effective marketing campaigns and measure results on an ongoing basis. This means we can analyze your website traffic using Google Analytics, compare the data with what we find in Google Ads, and use those insights to optimize and scale your campaigns. By utilizing the Google ecosystem, we can bring your sales funnel to life and adapt to changes in real-time. No more creating a 6-month marketing plan and hoping it pans out in the end. LLG will continually adjust your Google Ads strategy to scale what's working and pull back on what is not.

Actionable data as a marketing investment

By analyzing your website traffic data and which Google Ads keywords or audiences are most effective at reaching your target audience, LLG can help find any gaps in your current Conversions Rate Optimization. The data you can glean from Google Analytics or past Google Ads campaigns can help shape your marketing strategy going forward on the best strategies to implement. Every click on Google Ads is an opportunity to learn more about your user base.

Strategic & cost-effective Google Ads marketing

Google Ads has an impressive reach and can be used for various types of campaigns. Brand awareness, competitor focus, prospecting, and lead generation digital marketing campaigns are a few of the most popular campaign types we create for our clients. 


Google Ads is a pay-per-click platform (PPC), so you only pay for successful visits to your website. This is more cost-effective and, more importantly, measurable than other advertising types.  By aligning our technical expertise and your marketing objectives, we’ll create a Google Ads digital marketing solution for you that is strategic and cost-effective.

Proven audience targeting

Targeting on Google Ads is one of the most granular and effective methods in the Digital Marketing landscape. Its algorithm is pretty good at targeting the right audience, making it easy for companies to maximize conversions within their desired demographics. In our campaigns, we strive to ensure that your ads are relevant to your target audience while keeping the top-of-the-funnel campaigns as broad as possible. 


We experiment with the built-in targeting functionality (interest targeting, geo-targeting, age, etc.) until we strike the right balance. In our experience, Google Ads has one of the industry's most robust algorithms–compared to Facebook/Instagram.


This allows us to create holistic marketing funnels, which we generally recommend for most businesses, although there are cases where directly targeting users with buyer intent makes the most sense. In that case, you should expect the cost to rise slightly compared to the multi-step approach.

Using lead generation and B2B recruiting marketing strategies we were able to generate high quality leads and over 850 social engagements which enhanced their online footprint.

Ready to start advertising on Google?

What do our Google Ads marketing services include?

Our Google Ads marketing services are designed to help you reach your goals. Whether your goal is to increase brand awareness, drive more traffic to your event, generate leads, or make new sales, we’ve got the right solution for you.


We can help with these goals and more by providing three core areas of service: Google Ads Creative and Ad Copy, Google Ads Campaign Builds, and Monthly Google Ads Marketing Management. Here’s a detailed description of what’s included in each of these areas:

Google Ads Creative and Ad Copy

(pre-launch: 2-4 weeks in tandem with campaign builds)

  • Generating content themes based on the target audience (i.e., what they care about, why they care, what is the selling point/value prop? etc.)

  • Creating ad copy and specific messaging for each target audience (subject, body, closing statement/hooks, CTAs)

  • Designing creative assets or tweaking mock-ups of existing creatives to promote (images/videos with CTAs)

  • Pairing creatives (images/videos) with ad copy to ensure synergies

  • Tweaking messaging on landing pages that we will be driving to (if necessary)

  • Creating lead gen forms to capture users’ information to schedule a call (if we are using lead gen forms instead of driving to LPs)

  • Tweaking or providing suggestions and optimizations for the landing pages or main website domain to include a clear CTA and messaging (if needed)

sample of Ads created:

Google Ads Campaign Builds

(pre-launch: 2-4 weeks in tandem with creatives/messaging)

  • Create the strategy for your Google Ads campaigns (aligned with organic SEO strategy using data from Search Console and Google Analytics)

  • Competitor insights, demographic targeting, keyword strategy, and messaging aligned with your brand and industry style

  • Set up Google Analytics and Search Console if you don’t already have them set up 

  • Setting up Google Ads conversion tracking and defining the conversion events that will take place on your website

  • Creation of campaign structure: campaigns, ad groups, keywords

  • Creation of search and/or display ads, extended ads, responsive ads, site links, and callout extensions

Monthly Google Ads Management

(post-launch: monthly retainer)

  • Ongoing performance monitoring with 1-2 adjustments/week

  • Analyzing data in Google Search Console and Google Analytics

  • Optimizing keyword bids

  • Reviewing search terms

  • Adding new keywords

  • Managing negative keyword lists

  • Remarketing campaigns

  • Point of contact with Google representative to comply with Google policies

  • Content suggestions for landing pages

  • Optimizing and analyzing reporting performance throughout the lifecycle of the campaign

  • Campaign management, bids strategy adjustment, A/B testing, and optimizations 

  • Detailed reporting dashboards, including key performance metrics, insights, and analytics

Why is LLG one of the leading marketing companies in NYC

We worked with the Ad Council to build and manage one of the largest marketing campaigns in history. As part of the COVID-19 vaccine campaign, we’ve generated over a billion impressions across the United States and spent $8 million USD on 8 different ad platforms.

1 billion

people reached

$8 million


1 million

site visitors

Additional Digital Marketing Services from Llama Lead Gen

Most of our clients see the best marketing results and advertising ROI by working with additional marketing and advertising channels, such as Facebook, Instagram, or Linkedin.


In addition to our Google Ads services, we offer other platform and industry-specific marketing services. Discover our services range, read our case studies, or get in touch with a Llama to discuss how a holistic digital marketing strategy could look for your business.

How Google Advertising Works

Google Ads, formerly named Google Adwords. You may hear Google Ads referred to as ‘Pay-Per-Click’ (PPC) or Search Engine Marketing (SEM). These are more general terms that are not exclusive to Google Ads and refer more to the type of digital marketing that Google Ads provides.


Google Ads has multiple ad types; Google Search Ads, Youtube Video Ads, Static Display Ads using Google Display Network, Ads promoting apps on the Google Play Store… This guide will focus on Google Search Ads, the most popular type of Google Ad.

What are Google Search Ads?

Google Search Ads are the most popular type of ad that you can run on Google. You likely see Google Search Ads on every Google Search you perform. They look like this:

Types of Google Search Ads

Expanded Text Ads - Also known as ETA’s, Expanded Text Ads allow you to choose 3 headlines, 2 descriptions, and 1 final URL. These have been sunset by Google since June 30th, 2022. Active ETAs will continue to serve if your account already uses Expanded Text Ads. However, you will not be able to edit any features of your ETA.

Responsive Search Ads - Also known as RSAs, Responsive Search Ads let you create an ad that adapts to show more relevant messages to your customers, according to Google. You can provide up to 15 headlines and 4 descriptions for a single Responsive Search Ad. Google will use these headlines and descriptions to generate ads it deems most effective and relevant for each query.

Assets for Google Search Ads

Headlines - Headlines appear at the top of your ad and can be up to 30 characters. Think of them as the ‘billboard’ of your ad. Headlines are the perfect place to add Call-To-Actions and Keywords.


Descriptions - Your ad's description appears below the display URL and can be up to 90 characters. Descriptions are used to add more details to your ad.


Final URL - The final URL is the URL people reach after clicking your ad. It should match what your ad promotes.

Extensions - Extensions expand your ad with additional information, giving people more reasons to choose your business. These may increase an ad's clickthrough rate by several percentage points. Extension formats include call buttons, location information, links to specific parts of your website, additional text, and more.

Why do businesses use Google Search Ads?

Google Search ads help businesses find in-market audiences

Similar to the old days of searching in the Yellow Pages. Because Google Search Ads utilize keyword targeting, advertisers can match with potential customers while they are actively searching for the advertisers' services or products.

Google Search Ads offer different ways to prospect customers

Google Search can incorporate lead forms, phone calls, or directions within the ads to further your business goal of driving traffic to your site and generating leads. For example: a person looking for a certain software can book a consultation via Google Search ads using a lead form extension.

How Google Search Ads helps you reach new customers

Match your content to keywords searched

As an advertiser, you can create Google Search Ads using keywords to target your ideal visitor. Keywords are words or phrases that align with what searchers want and will satisfy their query. For example, a searcher that types “Dog Sitters Near Me” will see results for advertisers that targeted keywords like “Dog Sitter” and “Pet Boarding Service.”

Paying only for successful clicks

Google Ads is a Pay-Per-Click (PPC) platform. This means that advertisers only pay for ads that have led to a successful visit to their website. This means that if a business’ Google Ad is shown to 10 people, but only 1 person clicks and visits the website, the business will only pay for 1 click. The price per click will vary depending on the market. Some variables that affect the cost-per-click (CPC) are:


  • Type of industry being advertised: According to Wordstream, industries such as Legal and Consumer Services have the