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We Are A Premier LinkedIn Marketing Agency

Llama Lead Gen, a premier LinkedIn marketing agency, offers unparalleled experience crafting and executing successful LinkedIn campaigns. We are equipped to help you tackle your LinkedIn marketing challenges, whether you're struggling with high costs, lack of targeted reach, or low lead generation. 

 

Our team of experts and ex-LinkedIn alumni specializes in delivering cost-effective and results-driven LinkedIn marketing services to businesses looking to build brand awareness and generate qualified leads. Partner with us and let our LinkedIn marketing company help you achieve your marketing goals.

19 million

people reached

$10 million

spent

3 million leads

created and counting

LinkedIn Success Story

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I liked that Adam used to work at LinkedIn because we lacked that expertise. We've learned a lot, especially leveraging LinkedIn for campaigns. We performed lots of A/B testing, running hundreds and hundreds of campaigns, which added rigor and effectiveness to our marketing program. Llama Lead Gen had a small team that allowed them to add a personal touch. They were accountable, engaged, and responsive. Llama Lead Gen is an organization that I plan to stay close to!

Negin Kamangar.
Negin Kamangar

Head of SMB Marketing @ Cornerstone OnDemand

Alpaca

  • Account Audit

  • Competitive Analysis

  • Targeting Audience Analysis

  • Writing LinkedIn Ad Copy

  • Developing LinkedIn Ad Creatives

  • LinkedIn Ads Campaign Builds

  • LinkedIn Ads Management

 

  • Pixel and Tag Setup

  • A/B Testing and Optimizations

 

  • Detailed Reporting & Action Plan

Llama

Everything in Alpaca, PLUS:

  • Media & Content Development Plans

  • Building Content Calendar

  • Organic Social Media Marketing Strategy

  • Social Video Production (:06 - :60)

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Llama Herd

Everything in Llama, PLUS:

  • Holistic Digital Marketing Strategy

  • Marketing and Sales Funnel Development

  • Content Refresh

  • Crafting Organic Social Posts

  • Organic Social Media Management​

Enterprise customer? Book a call!

How our agency drives results with Linkedin marketing

Strategic & cost-effective Linkedin marketing

With its extensive reach and versatile marketing capabilities for active professionals with quantified purchasing power, you can drive qualified leads and brand awareness through various LinkedIn advertising strategies. Through this awareness lies the opportunity to drive your end user to the bottom of the funnel and increase your return and conversion.

LinkedIn allows your company to engage with premium potential clients that influence various stages of the buyer’s journey. Whether it is the initiator at a company that needs to utilize your B2B SaaS tool or the end decision-maker that needs to allocate their budget properly, LinkedIn can categorize these individuals through job titles, skill set,  business verticals and more. To make sure your strategy is effective, Llama Lead Gen tracks the leads generated from various LinkedIn advertising tactics to ensure your business has an optimal marketing funnel.

Unleash the full potential of Linkedin across full-funnel campaigns and watch as you refine your audience with ease. Target those that engaged with your content and utilize remarketing to stay top of mind when business leaders need to make purchasing decisions.

List building

Linkedin marketing offers a unique opportunity for businesses seeking to enhance their marketing efforts. By utilizing a strategic approach that involves reaching the appropriate target audience and comprehending the type of content that appeals to them, these companies can initiate their marketing strategies and receive significant value and visibility in return. 

The ability to generate leads through LinkedIn enables building a substantial list, which can drive conversions and growth and bolster a company's overall competitiveness in the industry. In addition, this offers a valuable opportunity for businesses to reach decision-makers, influencers, and thought leaders to draw consideration for their product on a massive scale.

See how you can retarget your audience list with Sponsored Content, Sponsored Messaging, and Lead Gen Form Ads to draw one-to-one connections with your consideration pool. Grow your list strategically with Llama Lead Gen and see how our LinkedIn marketing strategies can reduce the cost of acquiring new leads.

You are able to unlock further opportunities with your audience list by utilizing marketing automation to maintain relevancy. Extend the value of your content and campaigns as you enter various professionals in a marketing automation strategy. 

Learn more with our marketing automation guide. 

Proven audience targeting

At Llama Lead Gen, we understand the importance of precise targeting in delivering successful ad campaigns. Thanks to its hyper-focused algorithm, LinkedIn is a valuable platform that ensures your personalized content reaches the right audience. 

 

With LinkedIn, you can effectively maximize cost per lead with your desired demographics. Our experience has shown that LinkedIn's targeting is one of the best for B2B and SaaS companies.

 

Below are targeting strategies available across LinkedIn advertising.

  • Location: place your advertising in the right market based on where your audience works and lives

  • Audience Attributes: As the leading professional social media channel, audience attributes allow you to tap into various professional indicators. Indicators include:

    • Company - Company Name, Company Industry, and more

    • Demographic - Member Age (length of the profile) and Member Gender

    • Education - Degrees, Field of Study, and Member Schools

    • Job Experience - Job Function, Job Seniority, Job Title, Member Skills, and more

    • Interests and Traits - Member Groups, Member Interests, and Member Traits

  • Matched Audiences: this allows you to utilize an audience list for retargeting across various events like visited a page, viewed a video, and more; You can extend the list with lookalike targeting

 

Our approach is to create comprehensive marketing funnels across these various targeting opportunities to deliver the best results for your business. For example, we can target decision-makers with executive job titles with clear buying intent. However, targeting that audience might come with a higher cost than reaching the community to influence the decision process. So trust us to use our expertise to design and execute the most effective campaigns for you on LinkedIn.

Follow along as we show you how we led digital marketing efforts for Cornerstone OnDemand, a top HR learning and development SaaS leader.

How to maximize your LinkedIn marketing strategy for business growth

Simply having a LinkedIn page for your business is not enough to achieve your company goals. With countless competitors also vying for attention on the platform, it's imperative to have a well-crafted strategy in place to effectively engage potential customers. As a leader in the tech and SaaS space, we understand the importance of maintaining a competitive edge across all marketing channels, including LinkedIn. By leveraging our insider knowledge of the platform and staying informed about the latest news and trends, we help our clients stand out and achieve their desired outcomes. 

 

LinkedIn allows you to tailor specific strategies based on your business when utilizing organic and paid tactics. For ABM-focused companies, you can reach your ideal profile based on the market you are trying to target. You can engage with specific individuals at various business verticals based on their roles and responsibilities with LinkedIn advertising. 

 

When you effectively tap into audience targeting tactics like reaching specific company lists and verticals across your marketing strategy, you can marry these efforts with your generated audience list. Knowing how these users entered your audience pool is quintessential, especially when you can follow up with content that the users find interesting. 

 

An example is when organic site visitors are interested in a guide or checklist on a specific topic. Once you have a pool of interested emails, you can follow up with LinkedIn advertising specifically on the subject matter to push further engagement around your brand. The more comprehensive your audience list, the more compelling these strategies will be, knowing that you can expand on users via lookalikes, referral marketing, and much more. Consider extending your marketing efforts after events like webinars or conferences with LinkedIn marketing. 

 

If your business starts with a small audience list, or if you don’t have one, Llama Lead Gen still has the strategies and expertise to grow your list and utilize the available data to expand your marketing efforts. 

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Our team of ex-LinkedIn marketing experts knows the ins and outs of making the most of your marketing budget on LinkedIn.

As experienced LinkedIn marketing professionals, we understand that many businesses believe that they can easily reach their ideal decision-makers and generate interest on the platform. However, our extensive experience running LinkedIn campaigns across different business types and verticals has shown that it's not that simple. To effectively drive business growth on LinkedIn, you must consider the full-funnel approach. This means examining each tactic, from organic to paid and coordinating them to produce the best results. Only then can you see a significant increase in conversion rates and achieve your business goals.

 

Taking a comprehensive approach that incorporates each tactic across LinkedIn, as part of a full-funnel marketing effort can yield the highest return on investment for achieving your business goals. By looking at these tactics holistically, you can significantly increase your conversion rates with the use of specific call-to-actions, such as "schedule a demo today" or "sign-up for our exclusive event," among others. By implementing a well-rounded strategy that takes into account every aspect of the customer journey, you can optimize your efforts and drive the most impactful results.

 

Coordinating these efforts with your sales team will help enable a shorter sales cycle by allowing them to join the conversation with relevant information and personalize the buyer's journey based on their needs. Whether you are an HR Recruiting company, an IT Consultancy, or a B2B SaaS product for a specific niche, Llama Lead Gen can craft a content marketing strategy across the funnel with dynamic creative and messaging. This will allow your sales team to communicate with warmer leads as we provide quality and qualified leads for your team.

 

Ready to see your LinkedIn marketing efforts take off? Don't wait any longer to achieve your business goals on the platform. Click the link below to learn more about our in-depth marketing guides or schedule a call with one of our experienced Llama Lead reps to discover how you can succeed on LinkedIn with the right marketing strategy. Our team of ex-LinkedIn marketing experts has the knowledge and expertise to help you craft a winning strategy and achieve your desired outcomes. Don't miss out on the opportunity to stand out from the competition and take your business to the next level on LinkedIn. 

Llama Lead Gen worked with us on a lead generation campaign using LinkedIn. They built out the campaigns from scratch, including defining the audience, keywords, creating the ads, creating the lead forms, and optimizing campaigns. Based on our positive results with LinkedIn, we've expanded LLG's scope of work to other platforms for lead gen.

Janel Ahrens.
Janel Ahrens

VP of Marketing @ Betts Recruiting

Unsure about LinkedIn’s targeting capabilities?

What do our Linkedin marketing agency services include?

At Llama Lead Gen, we pride ourselves on our ability to tailor our LinkedIn marketing services to your unique goals and ambitions, with ample time to achieve the outcomes you desire. Our comprehensive suite of services includes expertly crafted LinkedIn creative and ad copy, bespoke LinkedIn campaign builds, and diligent monthly management, all designed to help you achieve maximum success on the platform. With our team of ex-LinkedIn marketing experts at the helm, you can trust that your LinkedIn marketing efforts are in the most capable hands. Contact us today to learn more about how our tailored LinkedIn marketing services can help take your business to the next level.

LinkedIn Creative and Ad Copy

(pre-launch: 2-4 weeks in tandem with campaign builds)

  • Generating content themes based on the target audience (i.e., what they care about, why they care, what is the selling point/value prop? etc.)

  • Creating ad copy and specific messaging for each target audience (subject, body, closing statement/hooks, CTAs)

  • Designing creative assets or tweaking mock-ups of existing creatives to promote (images/videos with CTAs)

  • Pairing creatives (images/videos) with ad copy to ensure synergies

  • Tweaking messaging on landing pages that we will be driving to (if necessary)

  • Creating lead gen forms to capture users' information to schedule a call (if we are using lead gen forms instead of driving to LPs)

  • Tweaking or providing suggestions and optimizations for the landing pages or main website domain to include a clear CTA and messaging (if needed)

LinkedIn Advertising Campaign Builds

(pre-launch: 2-4 weeks in tandem with creatives/messaging)

  • Scoping out your target audiences - channel-specific targeting, lookalike audiences, and ABM lists

  • Budgeting (both daily and total budget per month)

  • Forecasting based on benchmarks for your industry

  • Estimated reach - how many people in your target can we reach

  • Bid prices - setting optimal bids based on campaign goals and industry averages

  • Ad sets - setting up campaigns in a structure based on your end goals 

  • Installing pixels to gather data on target audiences and measure ROI and effectiveness of ad campaigns

  • Inclusion of remarketing, account-based marketing, and/or lookalike audiences

  • Creating conversion actions and values to trend towards and ensuring UTM parameters are in place 

  • Consultation and final updates before we launch

Monthly Management

(post-launch: monthly retainer)

  • Optimizing and analyzing reporting performance throughout the lifecycle of the campaign

  • Campaign management, bids strategy adjustment, A/B testing, and optimizations 

  • Revisions needed and creative swaps/ad refreshes 

  • Detailed reporting dashboards, including key performance metrics, insights, and analytics

  • Calls to review (normally bi-weekly) and consultation on what's working/what we need to change, etc.

  • Technical support (if necessary)

  • Possible remarketing and retargeting campaigns once we've obtained enough audience size

  • Other platforms to explore, campaigns, and audiences to market to

  • Growth areas: analysis of the current campaigns and what to improve upon

sample of Ads created:

Why is Llama Lead Gen one of the leading LinkedIn marketing companies?

Discover how Llama Lead Gen successfully developed a LinkedIn strategy for Ad Council designed to inform and educate vaccine hesitant audiences about the COVID-19 vaccine and drive traffic to reputable sources from which to conduct research in one of the largest digital marketing campaigns in history.

7 million

people reached

$1 million

spent

1,800 leads

created and counting

Additional Digital Marketing Services from Llama Lead Gen

Most of our clients see the best marketing results and advertising ROI by working with additional marketing and advertising channels.

In addition to our LinkedIn marketing services, we offer other platform and industry-specific marketing services. Discover our services range, read our case studies, or get in touch with a Llama to discuss how a holistic digital marketing strategy could look for your business.

How we use LinkedIn Ads for Account-Based Marketing

Introduction

As seasoned professionals in the realm of digital marketing, we have thoroughly examined the immense potential that LinkedIn advertising can offer to bolster and enhance the ABM (account-based marketing) endeavors of B2B companies seeking to efficiently and accurately target a particular profile and account in order to elevate their business. 

 

Furthermore, to achieve optimal results in ABM, it is crucial to meticulously identify and pinpoint the crucial key roles that play a pivotal role in the decision-making process regarding the necessary services. This key step is an indispensable facet of the ABM strategy, in which we have a wealth of expertise and experience.

 

This is vital for B2B SaaS companies knowing that the buyer's journey for these services requires engaging with various people at a company to drive influence for your product. Regardless of what vertical your product services, Llama Lead Gen will help identify account-based marketing opportunities to scale your marketing efforts. LinkedIn advertising is vital to kicking off your ABM strategies with the ability to target specific companies, industries, and job titles.

Understanding Your Target Accounts

In today's B2B SaaS landscape, understanding the nuances of ABM and the roles and titles of decision-makers can make or break your sales strategy. Even if you have a compelling value proposition, reaching the wrong person can result in missed opportunities and lost revenue.

 

Consider this scenario: An IT specialist may recognize the need for a cybersecurity tool, but ultimately, the CFO will likely hold the purse strings and make the final decision. To close the deal, you must sell the IT specialist on the tool's credibility and ease of use, while demonstrating to the CFO how the investment will save money in the long run.

 

By leveraging marketing automation and database enrichment, you can identify the various decision-makers within your CRM and tailor your messaging accordingly. This approach not only warms up your leads for the sales team but also streamlines the user journey as you scale through your audience list.

 

Through personalized messaging across LinkedIn and other channels, you can connect the pipes and drive leads from marketing campaigns like webinars and conferences, while simultaneously speaking to the unique pain points and motivations of different decision-makers. Don't miss out on the opportunity to maximize your ROI - explore how our expertise in marketing automation and database enrichment can help you achieve your goals.

Creating Compelling Ad Campaigns

Unlike other marketing channels, LinkedIn allows your creative and messaging to be placed right in the mix where business is happening. With decision-makers and thought-leaders trying to captivate their community through various posts, LinkedIn advertising can help you align with these conversations with different ad types. 

 

Below are various ad types and formats within LinkedIn Advertising and how you can utilize them for B2B.