case study
A Comprehensive Approach to Website Design: 3 Successful Case Studies
Discover how Llama Lead Gen helped clients achieve their website goals and improve their online presence.
Llama Lead Gen has recently designed and launched three new websites for our clients from different industries. The three clients include 1st Ameristaff, a healthcare staffing agency based in the United States; Daily Dumb Cat Shop, an eCommerce website that sells cat-related merchandise; and JFZ Coaching, a coaching website that offers personal and professional coaching services for individuals and organizations. This case study will discuss the challenges and strategies we adopted to design and develop these websites.
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Client Background
1st Ameristaff is a healthcare staffing agency that has been providing staffing solutions for various medical facilities, such as hospitals, clinics, and nursing homes, for over a decade. They approached Llama Lead Gen to develop a new website allowing their clients to view their services, submit staffing requests, and access their online application portal. 1st Ameristaff also wanted the website to highlight its experience and commitment to quality healthcare staffing.
Daily Dumb Cat Shop is an eCommerce website that sells cat-related merchandise, such as cat-themed clothing, accessories, and decor. The website targets cat lovers of all ages and is known for its unique products and fast shipping. Daily Dumb Cat Shop approached Llama Lead Gen to develop a new website allowing their customers to browse and purchase their products quickly and easily. They also wanted the website to be visually appealing and provide a seamless user experience.
JFZ Coaching is a website offering personal and professional coaching services for individuals and organizations. JFZ Coaching focuses on helping clients achieve their goals and improve their performance. They approached Llama Lead Gen to develop a new website that would showcase their services, highlight their experience and expertise, and provide a way for prospective clients to contact them.
Discovery and Planning Phase
Llama Lead Gen worked closely with each client during the discovery phase to understand their specific requirements and objectives. For 1st Ameristaff, we researched their industry, analyzed their competitors' websites, and interviewed their stakeholders to identify their unique selling points. Based on our findings, we developed a content strategy that highlighted 1st Ameristaff's experience, commitment to quality, and personalized services.
For Daily Dumb Cat Shop, we analyzed their target audience, researched their competitors, and developed a wireframe that showcased their products and allowed customers to purchase them easily. We also developed a content strategy that used humor and a conversational tone to engage with customers and build brand loyalty.
For JFZ Coaching, we interviewed their stakeholders to understand their target audience, services, and unique selling points. Based on our findings, we developed a wireframe that highlighted their services, provided testimonials from previous clients, and included a contact form that allowed potential clients to submit their queries and contact details. We also developed a content strategy that used a professional tone and highlighted JFZ Coaching's experience and expertise in their field.
Competitive analysis for Daily Dumb Cat
Design Phase
Llama Lead Gen focused on creating visually appealing designs that would be easy to navigate and user-friendly for all three websites. After conducting research and creating a strategy, the design phase is where Llama Lead Gen brings ideas to life. We start with low-fi wireframes, which are rough sketches that help us visualize the website's layout and structure. This stage is critical because it allows us to quickly iterate and make changes before committing to a specific design.
Once we understand the website's structure, we move on to hi-fi wireframes, which are more detailed and polished designs. This is where we incorporate branding elements, typography, and color schemes to create a cohesive look and feel. We typically use design tools like InVision, Figma, Adobe XD, or Sketch to create these hi-fi wireframes.
At Llama Lead Gen, user experience is key to creating effective websites. That's why we pay close attention to the placement of buttons, the use of white space, and the overall flow of the website. Our designs are tailored to the needs and preferences of our client's target audiences, ensuring that the website is easy to navigate and visually appealing.
Throughout the design phase, we work closely with our clients to get their feedback and ensure that the website meets their expectations. We encourage open communication and collaboration to ensure the final product reflects its unique brand and vision.
For 1st Ameristaff, we used a clean, modern design that would appeal to both medical professionals and potential clients. We worked with 1st Ameristaff to determine the visual style with mood boards. After selecting a direction, we incorporated brand colors and iconography throughout the website to create a cohesive look and feel. We also used high-quality images that showcased the healthcare industry and 1st Ameristaff's commitment to quality staffing solutions.
Lo-fi wireframe for 1st Ameristaff
Moodboards for 1st Ameristaff
For Daily Dumb Cat Shop, we used bright and fun colors that would appeal to cat lovers of all ages. We incorporated high-quality images their cat-related products to showcase the website's offerings. We also used a simple and intuitive layout that allowed customers to browse and purchase products quickly and easily, including custom code on product pages.
For JFZ Coaching, we created a professional and elegant design that would appeal to both individuals and organizations looking for coaching services. We used a color palette reflecting JFZ Coaching's branding and created a layout highlighting their services, testimonials, and contact form. We also incorporated high-quality images that reflected JFZ Coaching's target audience and added visual interest to the website.
Development Phase
In the development phase, Llama Lead Gen turns the design into a functional website. We focus on creating fast, secure, and responsive websites that provide a seamless user experience. Our developers have experience with various platforms and programming languages, allowing us to create custom solutions for our clients.
For 1st Ameristaff, we developed a custom WordPress theme with Elementor that allowed them to manage their staffing requests and update their content easily. We also incorporated a job portal that allowed candidates to apply for positions online, which improved their recruitment process. The website was optimized for speed and security, ensuring users could browse the site without any issues.
For Daily Dumb Cat Shop, we used the Shopify platform to create a fast and responsive website that allowed customers to purchase products quickly and easily. We integrated third-party apps that provided shipping and payment solutions, ensuring the website was secure and optimized for search engines. Our developers ensured the website's performance was optimized to handle high traffic and provide an exceptional user experience.
For JFZ Coaching, we developed a custom Wix theme that allowed them to manage their content and update their services with ease. We also incorporated a contact form that allowed potential clients to submit their queries and contact details, providing a seamless user experience. Our developers ensured the website was fast, secure, and responsive, providing an exceptional user experience for potential clients.
The development phase is where we turn the design into a functional website. At Llama Lead Gen, we create fast, secure, and responsive websites that provide an exceptional user experience. Our developers have experience with various platforms and programming languages, allowing us to create custom solutions for our clients. We ensure that the website's performance is optimized to handle high traffic and provide a seamless user experience.
Results
Since launching the new websites, all three clients have seen increased website traffic, engagement, and sales. 1st Ameristaff has seen increased staffing requests and candidate applications through their job portal. Daily Dumb Cat Shop has seen increased online sales and social media engagement through its conversational and humorous content strategy. JFZ Coaching has seen increased client inquiries and bookings through its professional and informative content strategy and contact form.
Llama Lead Gen is proud to have helped 1st Ameristaff, Daily Dumb Cat Shop, and JFZ Coaching achieve their website goals and improve their online presence. By conducting thorough research, developing effective strategies, and creating visually appealing and user-friendly designs, we delivered websites that exceeded our client's expectations and provided them with tangible results. We look forward to continuing to work with these clients and helping other businesses achieve their online goals.
Every question I had was fully explained to me on how it would be (or not) implemented. I was amazed at their willingness to help and the pride they take in their work.
Steven lynch
Business Development @ 1st Ameristaff
Choosing the right website design partner for your business
At Llama Lead Gen, we understand that your website is often your customer's first impression of your business. That's why we take a comprehensive approach to website design, incorporating research, strategy, and design to create visually appealing, user-friendly, and effective websites to achieve your business goals.
Our experienced designers and developers have a proven track record of creating custom websites for various businesses, from healthcare staffing to e-commerce and coaching. We pride ourselves on our ability to deliver websites that look not only great, but also provide tangible results such as increased traffic, engagement, and sales.
We work closely with our clients throughout the entire design process, from initial research and strategy to development and launch. Our focus on collaboration and communication ensures that our clients are involved every step of the way and that their website meets their unique needs and goals.
At Llama Lead Gen, we don't just create websites; we create online experiences that leave a lasting impression on your customers. Our design capabilities aren't just limited to websites, we create landing pages and microsites and can work within your existing platforms to do it. Contact us today to learn more about our website design services and how we can help take your business to the next level.
