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We Are A Premier TikTok Marketing Agency

As a leading social media marketing company, Llama Lead Gen has unique experience working with TikTok to build successful campaigns around driving qualified leads to your business and building brand awareness.

 

Whether you’re new to advertising on TikTok, have tried running campaigns with lackluster results, or are just looking for an expert to build and optimize your TikTok marketing campaigns, we can help.

17 million

people reached

$8 million

spent

1 million leads

created and counting

TikTok Success Stories

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Llama Lead Gen helped the end client achieve over 66 million impressions and maintain an efficient CTR on their delivered media. As a result, the client became a part of the top three traffic-driving platforms for the end client. Moreover, the vendor was transparent with their post-campaign report. The communication is concise and seamless. My experience working with the Llama Lead Gen team is very enjoyable. I especially appreciated the transparency in post-campaign reporting and what was shared back with clients.

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Hunter Mejaly

Senior Account Executive @ TikTok

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Our TikTok Marketing Service Plans

Alpaca

  • Account Audit

  • Competitive Analysis

  • Targeting Audience Analysis

  • Writing TikTok Ad Copy

 

  • TikTok Trending Hashtag Creation & Research

  • TikTok Trending Sounds Research

 

  • TikTok Ads Campaign Builds

  • TikTok Ads Management

 

  • Pixel and Tag Setup

  • A/B Testing and Optimizations

 

  • Detailed Reporting & Action Plan

Llama

Everything in Alpaca, PLUS:

  • Media & Content Development Plans

  • Building Content Calendar

  • Organic Social Media Marketing Strategy

 

  • Developing TikTok Ad Creatives

  • Social Video Production (:06 - :60)

Llama Herd

Everything in Llama, PLUS:

  • Holistic Digital Marketing Strategy

  • Marketing and Sales Funnel Development

  • Content Refresh

  • Crafting Organic Social Posts

  • Organic Social Media Management

 

  • Influencer Marketing & Management

Enterprise customer? Book a call!

How we drive results with TikTok marketing

Video content that builds brand momentum

Although TikTok is one of the newest social media platforms, it has matured considerably in the past few years. It has not yet reached the popularity of Facebook or Instagram, but TikTok is still a viable (and even more exciting) marketing channel for brands.

Video content is endemic to the TikTok platform, which has been called the “future of video marketing.” Because of how important video is for the platform, driving results with TikTok marketing is about maximizing the effectiveness of the branded video content we’ll help you create.

Although TikTok has been increasing the length of its video content formats, people have short attention spans, and it’s best to get the attention of your target audience in the first three seconds. In order to get your message across in such a short time, you need to be creative with your content and ensure that you are getting people’s attention immediately.

Strategic & cost-effective TikTok marketing

TikTok has an impressive reach and can be used for various purposes, such as brand awareness campaigns measured in video views. But above all else, TikTok is a really good platform for top-of-the-funnel campaigns (TOFU campaigns) as part of a strategic marketing funnel.

 

TikTok is fantastic for brand awareness campaigns because the platform is optimized for high numbers of video views while keeping costs down (around Facebook/ Instagram levels, if not cheaper). In our experience, awareness campaigns with under $2 or even $1 CPC are relatively common.

This allows you to create a TOFU campaign, run it for a month, and then progressively narrow down your audience by targeting only those members who engaged with your content for your follow-up campaigns. 

 

This approach is often called remarketing, and TikTok, compared to other advertising platforms, allows you to accelerate this process of moving people through your marketing funnel even faster.

The marketing funnel, from awareness to advocacy.

List building and lead magnets

TikTok marketing is not only about targeting the right audience but also about understanding what kind of content they are looking for. This gives for the first time the ability for SMBs to pay a little money to get started and get a lot of value and attention from it.

 

If your business process relies on list-building, TikTok marketing can help you generate a list of large enough size to eventually move lower down the funnel, faster, and with much lower upfront investment compared to other platforms.

Proven audience targeting

Targeting is also unique on TikTok. Its algorithm is pretty good at targeting the right audience, making it easy for brands to reach and maximize video views within their desired demographics. In our campaigns, we strive to ensure that your ads are relevant to your target audience while keeping the top-of-the-funnel campaigns as broad as possible. 

 

We experiment with the built-in targeting functionality (interest targeting, geo-targeting, age, etc.) until we strike the right balance. In our experience, TikTok has one of the industry's best targeting algorithms– compared to that of Facebook/ Instagram.

 

This allows us to create holistic marketing funnels, which we generally recommend for most businesses, although there are cases where directly targeting users with buyer intent makes the most sense. In that case, you should expect the cost to rise slightly compared to the multi-step approach.

Evergreen content as a marketing investment

The TikTok marketing landscape is ever-changing. In this complex environment, we strive to create authentic content that stands the test of time. Because trends that were popular three months ago are not relevant today, brands struggle to create content fast enough in order to stay relevant.

 

Our approach is different. Although we always stay informed of the latest TikTok marketing trends, we believe that evergreen content is the safest bet for brands that want their marketing campaigns to remain relevant and work equally well on the day of the launch as well as six months down the road.

User-generated content holds the key to success

For your evergreen marketing campaigns to succeed, we believe that user-generated content is key. If you are in an industry where everything about creating authentic video content seems uncertain, user-generated content (UGC) often is the solution. A single video can be split into shorter, one-minute videos, creating a story campaign that deepens the audience's challenges in an authentic way.

 

In the B2B industry, and especially for B2B SaaS companies, TikTok offers a way to promote content such as user testimonials and product demos in a video-native, easy-to-digest format for the first time. The potential of this evergreen video content is further amplified by TikTok’s best-in-class ad targeting.

We worked with a leading service provider in education technology to create a mini-campaign with a real person using their platform, allowing them to tap into and amplify user-generated content in a way that would have been impossible before TikTok. Our campaign allowed the client to very clearly getting quickly into the challenge their audience was facing, then dig in and dive deeper into how their service was a solution to their problems.

Go Viral on TikTok
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Our process: How do TikTok marketing services work?

The first order of business when it comes to TikTok advertising is building a marketing strategy that’s tailored to a TikTok audience. This includes an analysis of the ads that your competitors are running, an in-depth review of potential hashtags and interest groups that we can target, ad copy and creative suggestions, and more.

creation of ad copy and creatives

Identifying ad copy that will resonate with a TikTok audience will be essential. We'll write all the copy, and create images, videos, and/or carousel creatives that communicate what’s most important about your product/service offering in a clear and engaging manner.

building your TikTok campaigns

We’ll set up your TikTok Ads Manager account, campaigns, ad groups, and ads, scope out your target audiences, set bids and budgets, and implement your TikTok pixel to track and measure ROI.

email nurture and funnel creation

We’ll build a marketing funnel with multiple touchpoints to nurture leads and draw them to your desired CTA. Then we’ll craft email nurture sequences that carry each lead through the funnel, educating and informing them throughout the lifecycle of your TikTok advertising campaign.