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We Are A Premier LinkedIn Marketing Agency

Llama Lead Gen, a premier LinkedIn marketing agency, offers unparalleled experience crafting and executing successful LinkedIn campaigns. We are equipped to help you tackle your LinkedIn marketing challenges, whether you're struggling with high costs, lack of targeted reach, or low lead generation. 

 

Our team of experts and ex-LinkedIn alumni specializes in delivering cost-effective and results-driven LinkedIn marketing services to businesses looking to build brand awareness and generate qualified leads. Partner with us and let our LinkedIn marketing company help you achieve your marketing goals.

19 million

people reached

$10 million

spent

3 million leads

created and counting

LinkedIn Success Story

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I liked that Adam used to work at LinkedIn because we lacked that expertise. We've learned a lot, especially leveraging LinkedIn for campaigns. We performed lots of A/B testing, running hundreds and hundreds of campaigns, which added rigor and effectiveness to our marketing program. Llama Lead Gen had a small team that allowed them to add a personal touch. They were accountable, engaged, and responsive. Llama Lead Gen is an organization that I plan to stay close to!

Negin Kamangar.
Negin Kamangar

Head of SMB Marketing @ Cornerstone OnDemand

Alpaca

  • Account Audit

  • Competitive Analysis

  • Targeting Audience Analysis

  • Writing LinkedIn Ad Copy

  • Developing LinkedIn Ad Creatives

  • LinkedIn Ads Campaign Builds

  • LinkedIn Ads Management

 

  • Pixel and Tag Setup

  • A/B Testing and Optimizations

 

  • Detailed Reporting & Action Plan

Llama

Everything in Alpaca, PLUS:

  • Media & Content Development Plans

  • Building Content Calendar

  • Organic Social Media Marketing Strategy

  • Social Video Production (:06 - :60)

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Llama Herd

Everything in Llama, PLUS:

  • Holistic Digital Marketing Strategy

  • Marketing and Sales Funnel Development

  • Content Refresh

  • Crafting Organic Social Posts

  • Organic Social Media Management​

Enterprise customer? Book a call!

How our agency drives results with Linkedin marketing

Strategic & cost-effective Linkedin marketing

With its extensive reach and versatile marketing capabilities for active professionals with quantified purchasing power, you can drive qualified leads and brand awareness through various LinkedIn advertising strategies. Through this awareness lies the opportunity to drive your end user to the bottom of the funnel and increase your return and conversion.

LinkedIn allows your company to engage with premium potential clients that influence various stages of the buyer’s journey. Whether it is the initiator at a company that needs to utilize your B2B SaaS tool or the end decision-maker that needs to allocate their budget properly, LinkedIn can categorize these individuals through job titles, skill set,  business verticals and more. To make sure your strategy is effective, Llama Lead Gen tracks the leads generated from various LinkedIn advertising tactics to ensure your business has an optimal marketing funnel.

Unleash the full potential of Linkedin across full-funnel campaigns and watch as you refine your audience with ease. Target those that engaged with your content and utilize remarketing to stay top of mind when business leaders need to make purchasing decisions.

List building

Linkedin marketing offers a unique opportunity for businesses seeking to enhance their marketing efforts. By utilizing a strategic approach that involves reaching the appropriate target audience and comprehending the type of content that appeals to them, these companies can initiate their marketing strategies and receive significant value and visibility in return. 

The ability to generate leads through LinkedIn enables building a substantial list, which can drive conversions and growth and bolster a company's overall competitiveness in the industry. In addition, this offers a valuable opportunity for businesses to reach decision-makers, influencers, and thought leaders to draw consideration for their product on a massive scale.

See how you can retarget your audience list with Sponsored Content, Sponsored Messaging, and Lead Gen Form Ads to draw one-to-one connections with your consideration pool. Grow your list strategically with Llama Lead Gen and see how our LinkedIn marketing strategies can reduce the cost of acquiring new leads.

You are able to unlock further opportunities with your audience list by utilizing marketing automation to maintain relevancy. Extend the value of your content and campaigns as you enter various professionals in a marketing automation strategy. 

Learn more with our marketing automation guide. 

Proven audience targeting

At Llama Lead Gen, we understand the importance of precise targeting in delivering successful ad campaigns. Thanks to its hyper-focused algorithm, LinkedIn is a valuable platform that ensures your personalized content reaches the right audience. 

 

With LinkedIn, you can effectively maximize cost per lead with your desired demographics. Our experience has shown that LinkedIn's targeting is one of the best for B2B and SaaS companies.

 

Below are targeting strategies available across LinkedIn advertising.

  • Location: place your advertising in the right market based on where your audience works and lives

  • Audience Attributes: As the leading professional social media channel, audience attributes allow you to tap into various professional indicators. Indicators include:

    • Company - Company Name, Company Industry, and more

    • Demographic - Member Age (length of the profile) and Member Gender

    • Education - Degrees, Field of Study, and Member Schools

    • Job Experience - Job Function, Job Seniority, Job Title, Member Skills, and more

    • Interests and Traits - Member Groups, Member Interests, and Member Traits

  • Matched Audiences: this allows you to utilize an audience list for retargeting across various events like visited a page, viewed a video, and more; You can extend the list with lookalike targeting

 

Our approach is to create comprehensive marketing funnels across these various targeting opportunities to deliver the best results for your business. For example, we can target decision-makers with executive job titles with clear buying intent. However, targeting that audience might come with a higher cost than reaching the community to influence the decision process. So trust us to use our expertise to design and execute the most effective campaigns for you on LinkedIn.

Follow along as we show you how we led digital marketing efforts for Cornerstone OnDemand, a top HR learning and development SaaS leader.

How to maximize your LinkedIn marketing strategy for business growth

Simply having a LinkedIn page for your business is not enough to achieve your company goals. With countless competitors also vying for attention on the platform, it's imperative to have a well-crafted strategy in place to effectively engage potential customers. As a leader in the tech and SaaS space, we understand the importance of maintaining a competitive edge across all marketing channels, including LinkedIn. By leveraging our insider knowledge of the platform and staying informed about the latest news and trends, we help our clients stand out and achieve their desired outcomes. 

 

LinkedIn allows you to tailor specific strategies based on your business when utilizing organic and paid tactics. For ABM-focused companies, you can reach your ideal profile based on the market you are trying to target. You can engage with specific individuals at various business verticals based on their roles and responsibilities with LinkedIn advertising. 

 

When you effectively tap into audience targeting tactics like reaching specific company lists and verticals across your marketing strategy, you can marry these efforts with your generated audience list. Knowing how these users entered your audience pool is quintessential, especially when you can follow up with content that the users find interesting. 

 

An example is when organic site visitors are interested in a guide or checklist on a specific topic. Once you have a pool of interested emails, you can follow up with LinkedIn advertising specifically on the subject matter to push further engagement around your brand. The more comprehensive your audience list, the more compelling these strategies will be, knowing that you can expand on users via lookalikes, referral marketing, and much more. Consider extending your marketing efforts after events like webinars or conferences with LinkedIn marketing. 

 

If your business starts with a small audience list, or if you don’t have one, Llama Lead Gen still has the strategies and expertise to grow your list and utilize the available data to expand your marketing efforts. 

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Our team of ex-LinkedIn marketing experts knows the ins and outs of making the most of your marketing budget on LinkedIn.

As experienced LinkedIn marketing professionals, we understand that many businesses believe that they can easily reach their ideal decision-makers and generate interest on the platform. However, our extensive experience running LinkedIn campaigns across different business types and verticals has shown that it's not that simple. To effectively drive business growth on LinkedIn, you must consider the full-funnel approach. This means examining each tactic, from organic to paid and coordinating them to produce the best results. Only then can you see a significant increase in conversion rates and achieve your business goals.

 

Taking a comprehensive approach that incorporates each tactic across LinkedIn, as part of a full-funnel marketing effort can yield the highest return on investment for achieving your business goals. By looking at these tactics holistically, you can significantly increase your conversion rates with the use of specific call-to-actions, such as "schedule a demo today" or "sign-up for our exclusive event," among others. By implementing a well-rounded strategy that takes into account every aspect of the customer journey, you can optimize your efforts and drive the most impactful results.

 

Coordinating these efforts with your sales team will help enable a shorter sales cycle by allowing them to join the conversation with relevant information and personalize the buyer's journey based on their needs. Whether you are an HR Recruiting company, an IT Consultancy, or a B2B SaaS product for a specific niche, Llama Lead Gen can craft a content marketing strategy across the funnel with dynamic creative and messaging. This will allow your sales team to communicate with warmer leads as we provide quality and qualified leads for your team.

 

Ready to see your LinkedIn marketing efforts take off? Don't wait any longer to achieve your business goals on the platform. Click the link below to learn more about our in-depth marketing guides or schedule a call with one of our experienced Llama Lead reps to discover how you can succeed on LinkedIn with the right marketing strategy. Our team of ex-LinkedIn marketing experts has the knowledge and expertise to help you craft a winning strategy and achieve your desired outcomes. Don't miss out on the opportunity to stand out from the competition and take your business to the next level on LinkedIn. 

Llama Lead Gen worked with us on a lead generation campaign using LinkedIn. They built out the campaigns from scratch, including defining the audience, keywords, creating the ads, creating the lead forms, and optimizing campaigns. Based on our positive results with LinkedIn, we've expanded LLG's scope of work to other platforms for lead gen.

Janel Ahrens.
Janel Ahrens

VP of Marketing @ Betts Recruiting

Unsure about LinkedIn’s targeting capabilities?

What do our Linkedin marketing agency services include?

At Llama Lead Gen, we pride ourselves on our ability to tailor our LinkedIn marketing services to your unique goals and ambitions, with ample time to achieve the outcomes you desire. Our comprehensive suite of services includes expertly crafted LinkedIn creative and ad copy, bespoke LinkedIn campaign builds, and diligent monthly management, all designed to help you achieve maximum success on the platform. With our team of ex-LinkedIn marketing experts at the helm, you can trust that your LinkedIn marketing efforts are in the most capable hands. Contact us today to learn more about how our tailored LinkedIn marketing services can help take your business to the next level.

LinkedIn Creative and Ad Copy

(pre-launch: 2-4 weeks in tandem with campaign builds)

  • Generating content themes based on the target audience (i.e., what they care about, why they care, what is the selling point/value prop? etc.)

  • Creating ad copy and specific messaging for each target audience (subject, body, closing statement/hooks, CTAs)

  • Designing creative assets or tweaking mock-ups of existing creatives to promote (images/videos with CTAs)

  • Pairing creatives (images/videos) with ad copy to ensure synergies

  • Tweaking messaging on landing pages that we will be driving to (if necessary)

  • Creating lead gen forms to capture users' information to schedule a call (if we are using lead gen forms instead of driving to LPs)

  • Tweaking or providing suggestions and optimizations for the landing pages or main website domain to include a clear CTA and messaging (if needed)

LinkedIn Advertising Campaign Builds

(pre-launch: 2-4 weeks in tandem with creatives/messaging)

  • Scoping out your target audiences - channel-specific targeting, lookalike audiences, and ABM lists

  • Budgeting (both daily and total budget per month)

  • Forecasting based on benchmarks for your industry

  • Estimated reach - how many people in your target can we reach

  • Bid prices - setting optimal bids based on campaign goals and industry averages

  • Ad sets - setting up campaigns in a structure based on your end goals 

  • Installing pixels to gather data on target audiences and measure ROI and effectiveness of ad campaigns

  • Inclusion of remarketing, account-based marketing, and/or lookalike audiences

  • Creating conversion actions and values to trend towards and ensuring UTM parameters are in place 

  • Consultation and final updates before we launch

Monthly Management

(post-launch: monthly retainer)

  • Optimizing and analyzing reporting performance throughout the lifecycle of the campaign

  • Campaign management, bids strategy adjustment, A/B testing, and optimizations 

  • Revisions needed and creative swaps/ad refreshes 

  • Detailed reporting dashboards, including key performance metrics, insights, and analytics

  • Calls to review (normally bi-weekly) and consultation on what's working/what we need to change, etc.

  • Technical support (if necessary)

  • Possible remarketing and retargeting campaigns once we've obtained enough audience size

  • Other platforms to explore, campaigns, and audiences to market to

  • Growth areas: analysis of the current campaigns and what to improve upon

sample of Ads created:

Why is Llama Lead Gen one of the leading LinkedIn marketing companies?

Discover how Llama Lead Gen successfully developed a LinkedIn strategy for Ad Council designed to inform and educate vaccine hesitant audiences about the COVID-19 vaccine and drive traffic to reputable sources from which to conduct research in one of the largest digital marketing campaigns in history.

7 million

people reached

$1 million

spent

1,800 leads

created and counting

Additional Digital Marketing Services from Llama Lead Gen

Most of our clients see the best marketing results and advertising ROI by working with additional marketing and advertising channels.

In addition to our LinkedIn marketing services, we offer other platform and industry-specific marketing services. Discover our services range, read our case studies, or get in touch with a Llama to discuss how a holistic digital marketing strategy could look for your business.

How we use LinkedIn Ads for Account-Based Marketing

Introduction

As seasoned professionals in the realm of digital marketing, we have thoroughly examined the immense potential that LinkedIn advertising can offer to bolster and enhance the ABM (account-based marketing) endeavors of B2B companies seeking to efficiently and accurately target a particular profile and account in order to elevate their business. 

 

Furthermore, to achieve optimal results in ABM, it is crucial to meticulously identify and pinpoint the crucial key roles that play a pivotal role in the decision-making process regarding the necessary services. This key step is an indispensable facet of the ABM strategy, in which we have a wealth of expertise and experience.

 

This is vital for B2B SaaS companies knowing that the buyer's journey for these services requires engaging with various people at a company to drive influence for your product. Regardless of what vertical your product services, Llama Lead Gen will help identify account-based marketing opportunities to scale your marketing efforts. LinkedIn advertising is vital to kicking off your ABM strategies with the ability to target specific companies, industries, and job titles.

Understanding Your Target Accounts

In today's B2B SaaS landscape, understanding the nuances of ABM and the roles and titles of decision-makers can make or break your sales strategy. Even if you have a compelling value proposition, reaching the wrong person can result in missed opportunities and lost revenue.

 

Consider this scenario: An IT specialist may recognize the need for a cybersecurity tool, but ultimately, the CFO will likely hold the purse strings and make the final decision. To close the deal, you must sell the IT specialist on the tool's credibility and ease of use, while demonstrating to the CFO how the investment will save money in the long run.

 

By leveraging marketing automation and database enrichment, you can identify the various decision-makers within your CRM and tailor your messaging accordingly. This approach not only warms up your leads for the sales team but also streamlines the user journey as you scale through your audience list.

 

Through personalized messaging across LinkedIn and other channels, you can connect the pipes and drive leads from marketing campaigns like webinars and conferences, while simultaneously speaking to the unique pain points and motivations of different decision-makers. Don't miss out on the opportunity to maximize your ROI - explore how our expertise in marketing automation and database enrichment can help you achieve your goals.

Creating Compelling Ad Campaigns

Unlike other marketing channels, LinkedIn allows your creative and messaging to be placed right in the mix where business is happening. With decision-makers and thought-leaders trying to captivate their community through various posts, LinkedIn advertising can help you align with these conversations with different ad types. 

 

Below are various ad types and formats within LinkedIn Advertising and how you can utilize them for B2B.

Sponsored Content: Promote your brand, products, services, or events to a targeted audience on the LinkedIn platform. This is a form of native advertising, where the promotional content appears within the user's newsfeed and looks like regular posts. Businesses can create sponsored content on LinkedIn by selecting their target audience based on factors such as job title, company size, industry, and geographic location. 

 

Sponsored content on LinkedIn provides businesses with the opportunity to reach a highly engaged, professional audience, and track the performance of their campaigns through metrics such as clicks, impressions, and engagement. It is a powerful way for businesses to increase brand awareness, generate leads, and ultimately drive conversions. 

  • Includes Single Image Ads, Video Ads, Carousel Ads, and Event Ads

Sponsored Messaging: Allows businesses to send personalized messages to LinkedIn members who have opted-in to receive messages from them. Sponsored messaging is a way for businesses to engage with their target audience on LinkedIn in a direct and personalized manner.

 

With Sponsored Messaging, businesses can create targeted messages that include personalized content, such as the recipient's name, job title, and other relevant information. These messages can be sent to a specific target audience based on factors such as job title, company size, industry, and geographic location.

 

Sponsored Messaging on LinkedIn is designed to help businesses build stronger relationships with their target audience by delivering relevant and personalized content directly to their LinkedIn inboxes. It is a powerful tool for lead generation and can help businesses drive conversions and achieve their marketing objectives.

Sponsored Messaging campaigns on LinkedIn can be tracked and measured through metrics such as open rates, click-through rates, and conversion rates, allowing businesses to refine their targeting and messaging to achieve better results over time.

  • Includes InMail and Conversation Ads 

Lead Gen Form: A LinkedIn Lead Gen Form is a pre-filled form that allows businesses to collect high-quality leads directly on the LinkedIn platform. When a user clicks on a lead generation ad on LinkedIn, the Lead Gen Form appears as a pop-up within the LinkedIn interface, pre-filled with the user's information from their LinkedIn profile.

 

LinkedIn Lead Gen Forms are designed to streamline the lead generation process, making it easier for businesses to capture information from their target audience. Instead of requiring users to navigate to a landing page and fill out a form manually, the Lead Gen Form allows users to submit their information with just a few clicks, making the process more efficient and user-friendly.

 

Businesses can customize their Lead Gen Forms with their own branding, messaging, and custom fields to collect the specific information they need from their target audience. Once a user submits the form, the information is delivered directly to the business, allowing them to follow up with the lead and nurture the relationship.

 

LinkedIn Lead Gen Forms are a powerful tool for B2B lead generation and can help businesses increase their lead volume and quality. They can also be integrated with third-party marketing automation tools and CRM systems, making it easier for businesses to manage and track their leads across different platforms. Capitalize on the professional indicators of each LinkedIn user when ad viewers can auto-fill their information to enter the buyer's journey.

Reach out to Llama Lead Gen and learn how to

utilize these ads for your business and mission!

Measuring Success and Refining Your ABM Strategy

Every campaign needs its north star to help determine the path toward success, and it is no different within LinkedIn marketing. However, you can work with various other goals and metrics that might not be possible within other marketing channels. Know that when you work with Llama Lead Gen, your goals and strategies are tracked throughout the entire process to include you in the loop.

 

To ensure that your efforts within LinkedIn are as cost-effective and impact the bottom line, we prioritize data-driven decisions to ensure each dollar spent is leading towards the campaign goals. From CPLs to MQLs to SQLs to CACs, we can work with your team's business goals to find the most optimal metrics to optimize towards. In addition, Llama Lead Gen can track these analytics even further when considering other marketing channels and the budget between each tactic and campaign.  

 

When it comes to ABM marketing, clearly setting up A/B testing can be the determining factor to drive more revenue and increase your close rate—especially knowing that there are various degrees when it comes to influencing the buyer's journey. A/B testing is an opportunity to have two distinct strategies run simultaneously during a controlled timeframe to find the most effective strategy. For example, you can target two particular industries (i.e., FinTech and HealthTech) at the top of the funnel and see which is more receptive to your messaging and creative. If one sector outperforms another, you can focus on the most optimal target for revenue and conversion.

Conclusion

Whether you are a start-up SaaS company with a new-to-market opportunity or a seasoned B2B business, account-based marketing is an effective strategy to hit your business goals. Luckily for you, you can utilize LinkedIn to drive the growth of your ABM strategy.

 

LinkedIn is the only platform that allows B2B and SaaS companies to access various industries and job experiences. Due to this, LinkedIn has become one of the essential tools when executing ABM marketing campaigns. From targeting tactics and exclusive ad types, see how you can generate sales for your product or service.

Need help with LinkedIn ABM execution? Schedule your free consultation with our team today!

Why you should choose Llama Lead Gen for your Linkedin marketing campaigns

You want to work with the best (a LinkedIn alumnus)

You want expert, results-oriented work that aligns with your business objectives. Our team is founded and led by an ex-LinkedIn alumnus who has experience growing many advertisers' LinkedIn campaigns with their vast platform knowledge. You are confident that LLG has been named the #1 Linkedin Marketing Agency by Clutch. Llama Lead Gen is the right partner for your goals and ambitions if you seek a partnership that focuses on results and high-quality work. That being said, if you’re bargain hunting for leads or expect to see ROI faster than your normal sales process (i.e., you have a typical sales cycle of 9 months but want to see revenue within the first 3-4 months), LLG is probably not for you.

You want to save time

Are you looking to streamline your marketing efforts and free up your team from the intricacies of Linkedin advertising? Or have you focused primarily on other marketing channels, like Facebook and email, that you cannot expand channels?

 

Look no further than Llama Lead Gen! Our team of experts can reduce the guesswork and offer you a comprehensive end-to-end solution for your Linkedin marketing needs. With our support, your team can hit the ground running without worrying about the complexities of marketing strategies and execution. With an ex-LinkedIn marketer by your side and as a highly-reviewed Clutch agency, see what your colleagues say about our impact on their LinkedIn advertising campaigns.

You need to keep up with the competition

Many companies turn to Linkedin marketing to keep up with their fast-moving, savvy competitors.  At Llama Lead Gen, we've been in the trenches, A/B testing Linkedin marketing campaigns and coming up with unique strategies across varying markets. As a result, we understand the nuances of this platform and can provide you with a proven strategy that can make a real difference in your bottom line. 

 

So don't waste time and money experimenting with methods that may not work. Instead, let us guide you and provide you with the expertise you need to succeed on Linkedin. Partnering with us will not only give you a competitive edge but also allow you to save resources and focus on your core marketing objectives.

Llama Lead Gen was an incredible asset to our Ad Council team. They were incredibly savvy in managing our LinkedIn campaigns from start to finish. The end of campaign reports they provided were exceptional. I'm looking forward to working together with Llama Lead Gen in the future.

Laurie Keith.
Laurie Keith

VP of Media @ Ad Council

You lack the internal resources

Executing a successful LinkedIn marketing strategy can be challenging, especially if you lack the internal resources and expertise to take a holistic approach. In addition, if LinkedIn is a new channel for your marketing mix, you might find it challenging to craft the right KPIs and objectives to ensure the proper use of the platform.

 

At Llama Lead Gen, we specialize in developing and implementing a comprehensive Linkedin marketing strategy that combines proven techniques and calculated testing. With our expertise, you can take a holistic view of each campaign and ensure that you're not putting all your eggs in one basket. 

 

With our resources and expertise, we provide you with a tailored LinkedIn marketing program that addresses your specific needs and objectives. So whether you're looking to increase brand awareness, generate leads, or drive sales, we have the skill sets and expertise to help you achieve your goals. 

 

At Llama Lead Gen, we understand the importance of relevance when targeting your audience. That's why we conduct thorough audience research to ensure that your ads resonate with the people who matter most to your business. In addition, we work to strike the right balance between built-in targeting functionalities, such as job title targeting, functions, skills, and more to ensure that we're reaching the right people.

 

In our experience, Linkedin has some of the best targeting options, especially for B2B businesses. The targeting capabilities allow us to create holistic marketing funnels that we typically recommend for most businesses. However, in cases where directly targeting users with buyer intent make the most sense, we can adjust our strategy accordingly. 

 

Partnering with Llama Lead Gen means gaining access to a team of experts who understand the ins and outs of audience research and targeting. Let us help you make the most of your advertising efforts on Linkedin and get your message in front of the people who matter most to your business.

Why llama lead gen?

You want to work with the best

You want to save time

You need to keep up with competition

You lack the internal resources

What determines the cost of our Linkedin marketing agency services?

At Llama Lead Gen, we offer personalized pricing based on each client's unique needs. In addition, we offer various packages that are customized to fit different budgets and requirements. 

 

We put your business first, as we don't charge a monthly ad spend percentage. Fees based on media spend will incentivize more spending, even if it generates inefficient results. Instead, we charge for strategy work, creatives, copy, setting up campaigns, and management. Again, we focus on efficiency, starting with building your plan and putting our blueprint for success before spending your ad dollars.

 

Ultimately, we work for a flat monthly fee, typically for a minimum of 6 months, because of the average time it takes for large B2B SaaS businesses to generate qualified leads from scratch and put your business in the best position. However, this timeline may vary depending on your existing marketing funnel, previous marketing campaigns, and ABM lists. After the first six months, we typically renew our contract on a 3-month basis.

 

Please note that our management fees are separate from the ad cost, which is an additional expense. For international clients, we can help with LinkedIn ads billing and pay ad costs on your behalf.

 

It's essential to remember that LinkedIn ads generally have a higher CPC than other platforms. However, they are more effective at tapping into a professional audience and generating qualified leads due to LinkedIn users' professional participation purpose and mindset, which comes with a premium price.

Contact us today for more information and a complete statement of work (SOW) with pricing that is tailored to your specific needs and Linkedin marketing campaign goals.

How Can I Tell If My Linkedin Ads Are Working?

Llama Lead Gen believes that tracking and learning from ads performance is essential to ensuring the success of our client's campaigns. Therefore, we take a data-driven approach and track specific indicators of success, including creative response, and campaign objectives with all LinkedIn marketing campaigns.

 

To evaluate the success of our campaigns, we break down the funnel approach of the business into several stages, each with a set of metrics that we use to evaluate and optimize our strategies. 

Below are examples of various stages of the marketing funnel:

Top of Funnel (TOFU)

When utilizing a video creative, we will track video views with a specific audience and determine if we reach a percentage of that target audience and follow the proceeding results (i.e., site traffic, percent of video watched, etc.)

Middle of Funnel (MOFU)

Event marketing can warm viewers into the marketing funnel by engaging webinars and tracking the volume of attendees as high-intent consumers

Bottom of Funnel (BOFU)

Once you address the awareness and interest of the holistic campaign, you can target CTA around "Schedule a demo call" and push your audience towards the sales team and potentially close the sale

By tracking and analyzing the performance of LinkedIn ads over time, we can identify areas for improvement and adjust our strategies accordingly. The results allow us to continually optimize our campaigns, improve their performance, and generate more qualified leads for our clients.

Reasons to invest in professional Linkedin marketing services

You need to keep up with the competition

Your competition is likely taking advantage of various strategies your team might not have the time and bandwidth. Utilizing Llama Lead Gen allows you to monitor your competitors and determine your competitive edge. Your competition will likely prioritize LinkedIn over other channels based on the available strategies. Focus on improving your product while we track the landscape and determine the optimal time to reach the users at the right time and place.

More power for experienced advertisers

Consider our team of ex-LinkedIn marketers and save time and money by activating LinkedIn advertising with less time and more dynamic creative. Our expertise reflects our highly-reviewed work ethic and ability to prioritize our clients first with intelligent strategies and activation. 


Whether you need timely reporting to understand the ins and outs of the process or need technical implementation with an audience list and retargeting, Llama Lead Gen is familiar with the latest opportunities within LinkedIn. See what our clients have to say about our services.

Access to industry-leading expertise, tools, and data insights

Llama Lead Gen has various tools, internal relationships, and audience insights to reach your ideal personas across ABM strategies, B2B marketing, and more. As a result, we can reduce the extensive time lost during the planning and strategy phase so that you can learn which ad formats work for the goals that your business wants to hit. 

 

LLG can make these business-developing decisions across LinkedIn advertising due to the extensive years being within the platform across multiple industries and products.

Boost Your LinkedIn Advertising Strategy with Help from a LinkedIn Marketing Alumnus

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