LinkedIn Marketing Services for B2B Lead Generation

Llama Lead Gen was founded by an ex-LinkedIn marketer, so we know a thing or two about the platform. LinkedIn can be a vital lead generation and marketing tool for businesses big and small. But cracking the code for LinkedIn success can be tricky. Whether you’re new to advertising, have already run campaigns with less-than-desired results, or are ready to engage an expert team to optimize your LinkedIn advertising campaigns, we can help.

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How Llama Lead Gen's LinkedIn marketing services can help you reach your business objectives?

Highly Targeted Lead Generation Campaigns on LinkedIn

Experts in All LinkedIn Marketing Products

Llama Lead Gen is Led by an Ex-LinkedIn Employee

our LinkedIn Marketing resources

See how we generated hundreds of qualified leads for a recruitment agency client using Linkedin marketing.

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Written by an ex-LinkedIn employee, this guide covers everything you need to know about advertising on LinkedIn.

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Want to know how much LinkedIn advertising costs? This guide from an ex-LinkedIn employee reveals the true LinkedIn ads cost.

Our LinkedIn Marketing Process

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First, we’ll research your business, product/service offerings and your target audience, and identify their top pain points and challenges so that we can develop a digital marketing strategy that directly addresses their concerns. The marketing strategy we’ll put together includes a robust competitive analysis across all digital platforms, an in-depth audience persona analysis, content theme suggestions, targeting breakdowns, and more.

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ad copy and creatives

We’ll identify key pieces of content that we can utilize to promote your product/service offering. Then we’ll create effective Sponsored Content and InMail ad copy along with images, videos, and/or carousel creatives.

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building your linkedin campaigns

We’ll set up your LinkedIn Campaign Manager for you and build out your campaigns, ad sets, ads, and lead gen forms, scope out targeting parameters, set bids and budgets, and set up your LinkedIn pixel to track and measure ROI.

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email nurture and funnel creation

We’ll write effective email nurture sequences to move each lead further down the funnel we’ve created, addressing multiple consumer touchpoints to educate and inform throughout the lifecycle of your campaign.

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marketing automation and crm analysis

We’ll set up and test all interconnected systems and tagging for each lead within your CRM, assign incoming leads to the proper salesperson, and build marketing chatbots, slide-ins, and/or pop-up forms to reduce friction and further nurture leads through your marketing funnel.

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launching and managing your campaigns

We’ll continue to monitor performance against your strategic objectives and provide the full arsenal of our LinkedIn marketing services, ad account management, A/B testing, creative refreshes, optimizations based on performance, and whatever else is required to drive success. We’ll also provide you with extensive campaign performance analytics through detailed reporting dashboards.

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Rinse and Repeat!

Capitalizing on our momentum and using what we’ve learned from the data, we’ll create retargeting campaigns for leads who’ve shown interest but haven’t yet engaged. We’ll also be able to identify additional growth areas based on performance, insights, and marketing goals.

LinkedIn Ad Examples and Reporting

LinkedIn Advertising FAQs

How you can use LinkedIn for marketing?

LinkedIn is a premier marketing platform for marketers, advertisers, brands, agencies, and all types of businesses. Check out this post for details on why you should use LinkedIn marketing for your business: 4 Reasons Why You Should Advertise On LinkedIn.

How do I start marketing on LinkedIn?

LinkedIn is a truly multifaceted marketing tool that can help you to build brand awareness, widen your network, generate leads, and connect with potential customers. For a breakdown of how to get started, check out our Beginner’s Guide To LinkedIn Marketing.

How much does LinkedIn marketing cost?

This is our most frequently asked question, so we’ve created a complete guide on How To Budget For Your Digital Advertising Campaigns. Use this as your LinkedIn ad budget calculator to spend and scale efficiently.

Is LinkedIn good for B2B marketing?

Yes! LinkedIn is quite possibly the best platform for B2B marketing. Why? One word: intent. For a deep dive into the value of LinkedIn as a marketing tool, check out one of our most popular articles: Advice From An Ex-LinkedIn Employee: How To Advertise On LinkedIn To Maximize ROI.

Are LinkedIn ads worth it?

While LinkedIn ads may be more expensive than Facebook and Instagram ads, they are well worth the money. Why? Because you’re getting higher-quality leads and built-in intent that you can’t get on other platforms. Check out this guide for more: Advertising on LinkedIn vs. Facebook, Instagram, Google, and YouTube.

What is a good cost per click on LinkedIn?

LinkedIn has a higher CPC than other social media channels (i.e. Facebook). CPCs can range anywhere from $4 - 24. You might be thinking that’s astronomical, but before you dismiss LinkedIn advertising as cost-prohibitive, consider the following: LinkedIn offers more targeted search intent and therefore warmer leads. See how you can achieve a good CPC in Your Complete Guide to Successful LinkedIn Targeting.

How much does it cost to boost a post on LinkedIn?

Technically you can’t “boost” a post on LinkedIn like you can on Facebook. See what you can do to boost the ROI on your LinkedIn advertising campaigns in one of our most popular articles: Advice From An Ex-LinkedIn Employee: How To Advertise On LinkedIn To Maximize ROI.

Which LinkedIn ad format is best?

Sponsored Content and InMail are the best ways to capture your audience’s attention on LinkedIn. Instead of seeing those pesky, traditional banner ads, people will see your specific offering directly in their feed. If done correctly, what you’re promoting won’t even feel like an ad. Check out our Ultimate Guide to LinkedIn Sponsored Content and InMail to dive deeper.

Why should I choose a LinkedIn management company like yours?

  • You want to save time and unburden your team with complex marketing strategies, LinkedIn advertising tactics, and execution they may not fully understand 

  • You haven't found the results you're looking for yet

  • You need to keep pace with fast-moving, savvy competitors

  • You lack the internal resources and expertise to carry out a successful digital marketing strategy

  • You want expert, results-oriented work that aligns with your business objectives

  • You place confidence in the fact that LLG is run by an ex-LinkedIn marketer and has been named one of the top digital marketing companies by Clutch

What you need to know:

  • Our best customers understand the power of digital advertising, and know that it takes time to perfect. This should be seen as a long-term part of your marketing strategy, not a quick fix.

  • The leads that come from one strategy will be different than the leads you get from another; the best marketing programs include a mix of effective strategies, rather than putting all your eggs in one basket

  • If you’re bargain hunting for leads or expect to see ROI faster than your normal sales process (i.e., you have a typical sales cycle of 9 months, but want to see revenue within the first 3-4 months), LLG is probably not for you

Ready to take your LinkedIn digital marketing efforts to the next level?