LinkedIn Marketing Services for B2B Lead Generation

First, we’ll research your business, product/service offerings and your target audience, and identify their top pain points and challenges so that we can develop a digital marketing strategy that directly addresses their concerns. The marketing strategy we’ll put together includes a robust competitive analysis across all digital platforms, an in-depth audience persona analysis, content theme suggestions, targeting breakdowns, and more.

We’ll identify key pieces of content that we can utilize to promote your product/service offering. Then we’ll create effective Sponsored Content and InMail ad copy along with images, videos, and/or carousel creatives.

We’ll set up your LinkedIn Campaign Manager for you and build out your campaigns, ad sets, ads, and lead gen forms, scope out targeting parameters, set bids and budgets, and set up your LinkedIn pixel to track and measure ROI.

We’ll write effective email nurture sequences to move each lead further down the funnel we’ve created, addressing multiple consumer touchpoints to educate and inform throughout the lifecycle of your campaign.

We’ll set up and test all interconnected systems and tagging for each lead within your CRM, assign incoming leads to the proper salesperson, and build marketing chatbots, slide-ins, and/or pop-up forms to reduce friction and further nurture leads through your marketing funnel.

We’ll continue to monitor performance against your strategic objectives and provide the full arsenal of our LinkedIn marketing services, ad account management, A/B testing, creative refreshes, optimizations based on performance, and whatever else is required to drive success. We’ll also provide you with extensive campaign performance analytics through detailed reporting dashboards.