LinkedIn Marketing Services for B2B Lead Generation

Led by an ex-LinkedIn employee, Llama Lead Gen’s team is focused on helping you reach your end goal - to drive qualified leads for your business.


You know marketing on LinkedIn is important but you haven’t cracked the code yet. Whether you’re new to advertising, have run campaigns but with lackluster results, or are looking for an expert team to optimize your LinkedIn advertising campaigns, we can help you reach your marketing goals.

Our LinkedIn Marketing Process

Linkedin marketing strategy icon

We’ll research into your business, product/service offerings, and identify the top 2 - 3 pain points and challenges your target audience has so that we can develop a strategy aimed at quelling their concerns. The marketing strategy we put together includes a robust competitive analysis (what is their digital footprint), an in-depth audience persona analysis, content theme suggestions, targeting breakdowns, and more!

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creation of ad copy and creatives (images/videos)

We identify key pieces of content that we should be using to promote your product/service offering. We then create effective Sponsored Content and InMail ad copy, as well as images, videos, and/or carousel creatives.

Linkedin campaign build icon
building your linkedin campaigns

Setting up your LinkedIn campaign manager, campaign(s), ad set(s), ad(s), building lead gen form(s), scoping out targeting parameters, setting bids and budgets, and setting up your LinkedIn insight tag to track and measure ROI.

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email nurture and funnel creation

Writing email nurture sequences to move each lead further down the funnel we create, bringing them through multiple touch-points to educate and inform throughout the lifecycle of our campaign.

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marketing automation and crm analysis

Connecting all interconnected systems, tagging each lead within your CRM, assigning to the proper salesperson, and building marketing chatbots, slide-ins, and/or pop-up forms to reduce lead flow friction and nurture the leads through our marketing funnel.

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launching and managing your campaigns

Social media marketing services, LinkedIn ad account management services, A/B testing, creative refreshes, optimizations based on performance, and providing you with extensive analysis into the campaign(s) performance through detailed reporting dashboards.

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Rinse and Repeat!

Capitalizing on our momentum by creating re-targeting campaigns for leads who have shown interest but who have not yet engaged. Establishing additional growth areas based on performance, insights, and marketing goals.

LinkedIn Ad Examples and Reporting

LinkedIn Advertising FAQs

How you can use LinkedIn for marketing?

If you are not using LinkedIn for marketing, you're missing out on a premier platform for marketers, advertisers, brands, agencies, and companies. Read on for insight on why you should use LinkedIn marketing for your business in the 4 Reasons Why You Should Advertise On LinkedIn.

How do I start marketing on LinkedIn?

LinkedIn can help you to build networks, connect with the people you are trying to sell your products and services to, and build brand awareness. For a breakdown of how to get started, check out our Beginner’s Guide To LinkedIn Marketing.

How much does LinkedIn marketing cost?

Since this is our most frequently asked question, we’ve created a guide on How To Budget For Your Digital Advertising Campaigns. Use this as your LinkedIn ad budget calculator to spend and scale efficiently.

Is LinkedIn good for B2B marketing?

LinkedIn is quite possibly the best platform for B2B marketing. Why? Intent. For a deep dive, check out one of our most popular articles: Advice From An Ex-LinkedIn Employee: How To Advertise On LinkedIn To Maximize ROI.

Are LinkedIn ads worth it?

While LinkedIn ads may be more expensive than Facebook and Instagram ads, they are well worth the money. Why? The higher quality of leads and built-in intent that you can’t get on other platforms. Check out our guide on Advertising on LinkedIn vs. Facebook, Instagram, Google, and YouTube.

What is a good cost per click on LinkedIn?

LinkedIn has a higher cost per click than other social media channels (i.e. Facebook). CPCs can range anywhere from $4 - $24. You might be thinking, “whoah!”, but before you do so think about the following: LinkedIn offers more intent and therefore warmer leads. See how you can achieve a good CPC in Your Complete Guide to Successful LinkedIn Targeting.

How much does it cost to boost a post on LinkedIn?

Technically you can’t ‘boost’ a post on LinkedIn like you can for Facebook. See how you can manage your advertising campaigns with one of our most popular articles: Advice From An Ex-LinkedIn Employee: How To Advertise On LinkedIn To Maximize ROI.

Which LinkedIn ad format is best?

Sponsored Content and InMail are the best ways to capture your audience’s attention on LinkedIn. Instead of seeing those pesky, traditional banner ads, people will see what you are promoting directly within their feed. If done correctly, what you are promoting won’t even feel like an ad. Check out our Ultimate Guide to LinkedIn Sponsored Content and InMail to dive deeper.

What is the minimum budget for LinkedIn ads?

Generally speaking, $1,000 should be your bare minimum. It’s always best to start small and scale upwards once you learn from the data to understand what’s resonating with your target audience. We’ve created a guide on How to Budget for your Digital Advertising Campaigns. Use this as your LinkedIn ad budget calculator to spend and scale efficiently.

Why should I choose a LinkedIn management agency like yours?

  • Run by an ex-LinkedIn marketer

  • Results-oriented around your marketing/business objectives

  • Expert level understanding to take your campaigns from 0 to 100 

  • Time-saving for you and your team 

  • You’ve done LinkedIn marketing before but with limited to 0 results 

  • Lack of internal resources and expertise to carry out a LinkedIn marketing strategy/plan

  • Ability to keep pace with fast-moving and savvy competitors

Ready to take your LinkedIn digital marketing efforts to the next level?